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Side by side

Not Your Mother's Aura Boost Hydrate Shampoo vs Not Your Mother's Curl Talk Bond Building Shampoo

72% function match · 8 of the 13 functions we compared match Formula overlap 62%. Not Your Mother's Aura Boost Hydrate Shampoo and Not Your Mother's Curl Talk Bond Building Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Aura Boost Hydrate Shampoo — colour-treated hair
  • Curl Talk Bond Building Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Not Your Mother's Aura Boost Hydrate Shampoo — 13 oz container Not Your Mother's

Aura Boost Hydrate Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Moisture-rich
Not Your Mother's Curl Talk Bond Building Shampoo — 8 oz container Not Your Mother's

Curl Talk Bond Building Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$10–11 13 oz · $0.85/oz
$10–11 8 oz · $1.36/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 74% of the 817 shampoos we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 53% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Wavy–Coily The brand’s own claims name curly or textured hair. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Differs
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Differs
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Moderate Your hair
Low Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or damaged haira strong detergent system strips as it cleans
  • Scents bother youthis product carries a strong scent
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Aura Boost Hydrate
Curl Talk Bond Building
Where to buy
Grocery / mass · Ulta
Grocery / mass · Target
Free of
  • sulfate-free
  • sulfate-free
  • silicone-free
  • curly-method compatible
Vegan
—
Vegan · label states
Cruelty-free
—
Cruelty-free · label states
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientAura Boost Hydrate ShampooCurl Talk Bond Building Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium Cocoyl Isethionate
Cleanses
#2Leading
#3Leading
Cocamidopropyl Hydroxysultaine
Cleanses
#4Supporting
#4Supporting
Glycol Distearate
Softens
#5Supporting
#5Supporting
PEG-150 Distearate
Stabilizes
#6Supporting
#6Supporting
Polyquaternium-10
Detangles
#8Supporting
#16Below the 1% line
Fragrance
Fragrance
#27Below the 1% line
#20Below the 1% line
Phenoxyethanol
Stabilizes
#22Below the 1% line
#21Below the 1% line
Ethylhexylglycerin
Softens
#21Below the 1% line
#22Below the 1% line

What only one of them carries

Aura Boost Hydrate Shampoo

Curl Talk Bond Building Shampoo

Full ingredient list — Aura Boost Hydrate Shampoo (31)
Full ingredient list — Curl Talk Bond Building Shampoo (23)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsAura Boost Hydrate ShampooCurl Talk Bond Building Shampoo
Supported
2
3
Partly supported
0
0
Stated by brand
1
1
Potential conflict
0
0

Aura Boost Hydrate Shampoo

  • Softer, smoother, stronger hairSupportedSmoother strands, less frizz.
  • Non-stripping cleanseStated by brandCan’t be confirmed from label.
  • Helps smooth and hydrate dry, stressed strandsSupportedHelps hair feel hydrated.

Curl Talk Bond Building Shampoo

  • Free from sulfates, silicones, parabens, and drying alcoholsSupportedGentler on colour and coils.
  • Vegan, gluten-free, and cruelty-freeSupportedMatches our researched record.
  • Safe for color-treated and natural hairSupportedLess fade per wash.
  • Suitable for all curl typesStated by brandSee the fit panel instead.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Not Your Mother's Curl Talk Bond Building Shampoo draws complaints about tangling and dryness.

Aura Boost Hydrate Shampoo

Gentle, non-stripping cleanse valued by users looking to avoid sulfates for daily/frequent washing

general reviewers, sulfate-conscious buyers

Some loyal customers express nostalgia for a prior/discontinued Not Your Mother's formula, implying mixed reception to newer scent/formula direction

longtime brand customers

Compatibility with color-treated and keratin-treated hair is a recurring question/interest in Q&A

color-treated and keratin-treated hair users

Curl Talk Bond Building Shampoo

Many reviewers, including some using the product for months as a repeat purchase, report enhanced curl definition and reduced frizz across curl types.

curly and wavy-curly (2A-4C) hair

Fragrance is frequently praised as pleasant and long-lasting.

A recurring subset of reviewers report noticeable hair shedding or thinning after switching to this shampoo.

multiple independent reviewers, unconfirmed causation

Reviewers across several curl types (2A-4C) report the shampoo leaves hair and scalp dry, sometimes with tangling that persists even after conditioner.

curly-hair reviewers, various porosities

Results are inconsistent by hair type: some report a gentle, non-stripping cleanse safe for frequent use, while others (including fine or 2C-pattern hair) report scalp oiliness or itchiness.

varies by curl pattern and scalp type

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.85/oz vs $1.36/oz — Not Your Mother's Curl Talk Bond Building Shampoo costs about 1.6× more per ounce than Not Your Mother's Aura Boost Hydrate Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $0.85/oz Aura Boost Hydrate Shampoo $1.36/oz Curl Talk Bond Building Sh

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readAura Boost Hydrate ShampooCurl Talk Bond Building Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Priced with its peersSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Aura Boost Hydrate Shampoo vs Aura Boost Restore ShampooNot Your Mother's · 100% function matchCurl Talk Bond Building Shampoo vs Pay Day ShampooIGK Hair · 100% function matchAura Boost Hydrate Shampoo vs Aura Boost Anti-Frizz ShampooNot Your Mother's · 96% function matchCurl Talk Bond Building Shampoo vs ColorKick De-Brassing ShampooVirtue · 98% function matchAura Boost Hydrate Shampoo vs DALLAS Biotin Thickening ShampooR+Co · 95% function matchCurl Talk Bond Building Shampoo vs Curl ShampooVirtue Labs · 98% function matchAura Boost Hydrate Shampoo vs Puremix Blooming Sunflower Volumizing ShampooRusk · 94% function matchCurl Talk Bond Building Shampoo vs Pro-V Miracles Infinite Lengths Biotin + Collagen Sulfate-Free ShampooPantene · 96% function match

Aura Boost Hydrate Shampoo · Curl Talk Bond Building Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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