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Side by side

Marc Anthony Instantly Thick +Biotin Plump & Lift Shampoo vs Odele Volumizing Shampoo

93% function match · 11 of the 13 functions we compared match Formula overlap 35%. Marc Anthony Instantly Thick +Biotin Plump & Lift Shampoo and Odele Volumizing Shampoo share 2 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Instantly Thick +Biotin Plump & Lift Shampoo — colour-treated hair
  • Volumizing Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Marc Anthony

Instantly Thick +Biotin Plump & Lift Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Odele Volumizing Shampoo — 13 oz container Odele

Volumizing Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$11.76 8.4 oz · $1.40/oz
$12–13 13 oz · $0.92/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 52% of the 817 shampoos we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 70% of the 817 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
None No chelating agent in the list. Your hair
None No chelating agent in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Dry, thirsty hairhumectants and emollients both sit up front
Why you might skip it
  • Scents bother youthis product carries a scent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Dry or damaged haira strong detergent system strips as it cleans
  • Scents bother youthis product carries a scent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Volumizing
Where to buy
Grocery / mass
Ulta · Target · Brand website
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • curly-method compatible
Vegan
Vegan · brand states
Cruelty-free
Cruelty-free · PETA-listed
Scent
Scented, not described
Fresh & airy

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientInstantly Thick +Biotin Plump & Lift ShampooVolumizing Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium C14-16 Olefin Sulfonate
Cleanses
#2Leading
#2Leading
Fragrance
Fragrance
#29Below the 1% line
#5Below the 1% line

What only one of them carries

Full ingredient list — Instantly Thick +Biotin Plump & Lift Shampoo (33)
Full ingredient list — Volumizing Shampoo (17)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsInstantly Thick +Biotin Plump & Lift ShampooVolumizing Shampoo
Supported
0
1
Partly supported
0
0
Stated by brand
0
1
Potential conflict
0
0

Instantly Thick +Biotin Plump & Lift Shampoo

No claims recorded for this product beyond the ones above.

Volumizing Shampoo

  • Weightless moisture, shine + fullnessSupportedHelps hair feel hydrated.
  • 88% of panelists noticed increased hair volume after 30 daysStated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for the scent and volume.

Instantly Thick +Biotin Plump & Lift Shampoo

a few reviewers note the scent is mild rather than strong, which they count as a plus

general reviewers

reviewers with fine or thinning hair, often older adults, describe a visible gain in body and lift from the first use or two

reviewers with fine/thin hair, several self-identifying as over 50

several reviewers pair it with the matching conditioner (and mention a styling cream) and credit the whole system rather than the shampoo alone

repeat buyers of the Instantly Thick line

Volumizing Shampoo

Sulfate-free formula reported as color-safe, does not strip dye

color-treated hair

Adds noticeable lift and volume without heaviness

fine to medium hair

Appreciated clean formulation (paraben/phthalate/synthetic-fragrance-free)

Results build gradually with regular use rather than instantly

Some buyer confusion distinguishing Volumizing line from Thickening line

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.92/oz vs $1.40/oz — Marc Anthony Instantly Thick +Biotin Plump & Lift Shampoo costs about 1.5× more per ounce than Odele Volumizing Shampoo.

$0.00/oz median $1.48/oz $17.29/oz $1.40/oz Instantly Thick +Biotin Pl $0.92/oz Volumizing Shampoo

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readInstantly Thick +Biotin Plump & Lift ShampooVolumizing Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Priced with its peersSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Instantly Thick +Biotin Plump & Lift Shampoo · Volumizing Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 11 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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