Side by side
L'Oreal Paris Elvive L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair vs Rusk Thickr Thickening Shampoo
91% function match · 10 of the 13 functions we compared match Formula overlap 11%. L'Oreal Paris Elvive L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair and Rusk Thickr Thickening Shampoo share 1 ingredient among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
- Your answers appear here
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When each one is the right call
What each formula is built for, from its own ingredient list.
- L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair — fast-oiling scalps
- Thickr Thickening Shampoo — fast-oiling scalps
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Fast-oiling scalpsthat need a real reset wash
- Hard waterand swimmers dealing with mineral deposit
- Very dry hairno fast-drying alcohol in the list
- Sun and colour fadea UV filter is in the list
- Fast-oiling scalpsthat need a real reset wash
- Maximum slipfor hair that tangles the moment it is wet
- Hard waterand swimmers dealing with mineral deposit
- Very dry hairno fast-drying alcohol in the list
- Scents bother youthis product carries a scent
- Sulfate-free routinesit uses a sulfate detergent
- Curly-method routinesthese silicones need a detergent to remove
- Scents bother youthis product carries a scent
- Sulfate-free routinesit uses a sulfate detergent
- Curly-method routinesthese silicones need a detergent to remove
More facts about each one
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
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The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair
Full ingredient list — L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair (37)
-
1
Water
- solvent
-
2
Sodium Laureth Sulfate
- sulfate cleanser
- cleanser
-
3
Coco-Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
4
Sodium Chloride
- salt
- thickener
-
5
Glycol Distearate
- opacifier
- emollient
-
6
Dimethicone
- silicone
- emollient
- conditioning agent
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
7
Fragrance
- fragrance
- declared fragrance
-
8
Sodium Benzoate
- preservative
-
9
Hexylene Glycol
- solvent
- humectant
-
10
Cocamide MIPA
- secondary cleanser
- nonionic cleanser
- thickener
-
11
Salicylic Acid
- active
- exfoliant
-
12
Carbomer
- thickener
- polymer
- film former
-
13
Ethylhexyl Methoxycinnamate
- UV filter
-
14
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
15
Arginine
- amino acid
- humectant
-
16
Glutamic Acid
- amino acid
- pH adjuster
-
17
Linalool
- fragrance
- named fragrance allergen
-
18
Niacinamide
- vitamin
- conditioning agent
-
19
Tocopherol
- antioxidant
- vitamin
-
20
Disodium EDTA
- hard-water chelator
-
21
Benzophenone-4
- UV filter
-
22
Benzyl Salicylate
- fragrance
- named fragrance allergen
-
23
Benzyl Alcohol
- preservative
- solvent
-
24
Serine
- amino acid
-
25
Hydroxypropyltrimonium Hydrolyzed Wheat Protein
- conditioning agent
- film former
- protein
- hydrolysed protein
-
26
Limonene
- fragrance
- named fragrance allergen
-
27
Amyl Cinnamal
- fragrance
- named fragrance allergen
-
28
Coumarin
- fragrance
- named fragrance allergen
-
29
Citronellol
- fragrance
- named fragrance allergen
- 30 Poly(Linseed Oil)
-
31
Alpha-Isomethyl Ionone
- fragrance
- named fragrance allergen
-
32
Fumaric Acid
- pH adjuster
-
33
Phenoxyethanol
- preservative
-
34
BHT
- antioxidant
-
35
Sodium Hydroxide
- pH adjuster
-
36
Citric Acid
- pH adjuster
- hard-water chelator
- 37 F.I.L. D54877/2
Full ingredient list — Thickr Thickening Shampoo (19)
-
1
Water
- solvent
-
2
Sodium Lauryl Sulfate
- sulfate cleanser
- cleanser
-
3
Cocamide DEA
- secondary cleanser
- nonionic cleanser
- thickener
-
4
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
5
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
6
Glycol Distearate
- opacifier
- emollient
-
7
Laureth-4
- emulsifier
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Fragrance
- fragrance
- declared fragrance
-
9
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
10
Citric Acid
- pH adjuster
- hard-water chelator
-
11
Cocodimonium Hydroxypropyl Hydrolyzed Keratin
- conditioning agent
- film former
- protein
- hydrolysed protein
-
12
Hydrolyzed Wheat Protein/Pvp Crosspolymer
- film former
- polymer
- protein
- hydrolysed protein
-
13
Tetrasodium EDTA
- hard-water chelator
-
14
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
15
Methylisothiazolinone
- isothiazolinone
- preservative
-
16
Panthenol
- humectant
- conditioning agent
- vitamin
-
17
Dimethicone PEG-8 Meadowfoamate
- silicone
- emollient
-
18
Limonene
- fragrance
- named fragrance allergen
-
19
Linalool
- fragrance
- named fragrance allergen
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair
Antioxidants and UV filters help restore hair and protect against color fade
Potential conflictLikely to pull colour faster.Up to 60 days of sealed-in color vibrancy based on four washings per week
Stated by brandCan’t be confirmed from label.Bottle made with 94 percent recycled plastic
Stated by brandCan’t be confirmed from label.
Thickr Thickening Shampoo
the ultimate solution for limp and lifeless hair
Stated by brandCan’t be confirmed from label.plumps up the cuticle to help increase strength, lift, and texture
Partly supportedNeutral on lift.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
L'Oreal Paris Elvive L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair draws complaints about the packaging; Rusk Thickr Thickening Shampoo draws complaints about volume.
L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair
Well-liked among colored-hair reviewers, rated highly overall (4.4/5 across 434 reviews)
color-treated-hair reviewersA reviewer reported the pump dispenser mechanism was unclear or non-functional on their bottle
general reviewersReviewers asked whether the formula is fragrance-free or sulfate-free, suggesting the fragranced, sulfate-containing formula is not obvious from marketing alone
prospective buyers with sensitivitiesThickr Thickening Shampoo
Reviewers pair it with the matching Thickr conditioner and note the system contributes to a thicker-looking result
Repeat buyers report continued satisfaction returning to the product after a gap in use
returning customerSome reviewers report the shampoo alone did not deliver noticeable thickening, preferring other Rusk products
short-term use (about 2 weeks)Price check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$0.23/oz vs $0.50/oz — Rusk Thickr Thickening Shampoo costs about 2.2× more per ounce than L'Oreal Paris Elvive L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair.
Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo for Color Treated Hair · Thickr Thickening Shampoo · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 6 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- This particular combination is not listed in our sitemap: we only submit pairs of comparable products that our similarity data says people would actually weigh against each other.
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