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Side by side

John Frieda Violet Crush Purple Toning Mask vs Wella Professionals Elements Renewing Mask

95% function match · 9 of the 10 functions we compared match Formula overlap 15%. John Frieda Violet Crush Purple Toning Mask and Wella Professionals Elements Renewing Mask share 1 ingredient among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Violet Crush Purple Toning Mask — protein-sensitive hair
  • Elements Renewing Mask — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
John Frieda Violet Crush Purple Toning Mask — 6 oz container John Frieda

Violet Crush Purple Toning Mask

  • Mask / treatment
  • Drugstore
  • Sulfate-free
  • Silicone-free
Wella Professionals Elements Renewing Mask — 5.07 oz container Wella Professionals

Elements Renewing Mask

  • Mask / treatment
  • Salon
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$9.99 6 oz · $2.24/oz
$20–28 5.07 oz · $4.73/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 65% of the 347 masks and treatments we’ve priced
Upper-mid price for a treatment $$$$$ Salon tier · costs more than 64% of the 347 masks and treatments we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
Low Humectants appear, but low enough to be a minor part. Your hair
Oils and butters Same
None No oils or butters in the list. Your hair
None No oils or butters in the list. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Time on the hair
—
Short A short wait — it fits inside an ordinary shower. Your hair
Formula completeness
out of 10
A simple formula
out of 10
A simple formula
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Protein-sensitive hairthat stiffens when protein is added
  • Maximum slipfor hair that tangles the moment it is wet
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Silicone-free routinesno silicones appear in the list
Why you might skip it
  • Scents bother youthis product carries a scent
  • Very dry or damaged hairit contains fast-drying alcohol
  • Hair that needs proteinthere is none in this list
  • Scents bother youthis product carries a scent
  • Very dry or damaged hairit contains fast-drying alcohol
  • Hair that needs proteinthere is none in this list
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Mask / treatment
Mask / treatment
Where to buy
Grocery / mass
Salons
Free of
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Vegan
Vegan · label states
—
Cruelty-free
Cruelty-free · PETA-listed
Not cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described
Time on hair
—
3–5 min
How often
weekly
weekly
Treatment focus
—
moisture

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientViolet Crush Purple Toning MaskElements Renewing Mask
Water
Neutral
#1Leading
#1Leading
Behentrimonium Chloride
Detangles
#6Supporting
#3Leading
Isopropyl Alcohol
Drying
#11Below the 1% line
#9Below the 1% line
Ethylhexylglycerin
Softens
#13Below the 1% line
#14Below the 1% line
Phenoxyethanol
Stabilizes
#15Below the 1% line
#7Below the 1% line
Fragrance
Fragrance
#16Below the 1% line
#8Below the 1% line

What only one of them carries

Violet Crush Purple Toning Mask

Elements Renewing Mask

Full ingredient list — Violet Crush Purple Toning Mask (24)
Full ingredient list — Elements Renewing Mask (18)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsViolet Crush Purple Toning MaskElements Renewing Mask
Supported
3
1
Partly supported
0
2
Stated by brand
5
2
Potential conflict
0
0

Violet Crush Purple Toning Mask

  • Results in 1 use (when used with intense shampoo)Stated by brandCan’t be confirmed from label.
  • Up to 94% less hair breakage vs. standard shampooStated by brandOnly the brand’s testing shows this.
  • Up to 84% reduced combing forceStated by brandOnly the brand’s testing shows this.
  • Neutralizes brassy tones instantlyStated by brandCan’t be confirmed from label.
  • Vegan, silicone-free formulaSupportedNothing that needs a strong wash.
  • Safe for natural and color-treated blonde hairSupportedLess fade per wash.
  • SLS/SLES sulfate-freeSupportedGentler on colour and coils.
  • Paraben and phthalate freeStated by brandCan’t be confirmed from label.

Elements Renewing Mask

  • Intense moisturizing maskPartly supportedSome hydration, at a low level.
  • Up to 95% of natural origin formulaStated by brandOnly the brand’s testing shows this.
  • Restores hair moisture, shine and nourishmentPartly supportedSome hydration, at a low level.
  • Formulated without siliconesSupportedNothing that needs a strong wash.
  • Dermatologically testedStated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

John Frieda Violet Crush Purple Toning Mask draws complaints about dryness.

Violet Crush Purple Toning Mask

Many reviewers say the mask effectively corrects brassy, yellow or orange tones, leaving blonde hair looking brighter or ash-toned.

The most common praise theme across the 250-review corpus (4.4 average, 92% would recommend).

Several reviewers praise the mask for leaving hair feeling soft and conditioned with a pleasant scent, beyond just the toning effect.

Recurring secondary praise alongside the toning-effectiveness theme.

At least one reviewer warns that leaving the mask on too long can tint hair purple, taking over a week to fully fade.

One reviewer reported their hair actually turned purple and said they would not use the product again for that reason; the AI summary echoes a general staining caution.

Some reviewers report minimal to no visible toning effect, saying their blonde looked virtually unchanged after use despite the hair feeling soft.

A minority theme noted both in the AI review summary and in an individual low-rated review.

A portion of reviewers found the mask drying, with some recommending a follow-up moisturizing conditioner to compensate.

Noted in the site's AI review summary as a recurring minority complaint.

Elements Renewing Mask

Reviewers describe applying the mask to towel-dried hair and rinsing after just a few minutes as quick and straightforward.

Bazaarvoice reviewers (largely German-language) on the Wella Professionals product page

Reviewers say hair feels noticeably softer, smoother and easier to manage after using the mask.

Bazaarvoice reviewers (largely German-language) on the Wella Professionals product page

Reviewers are split on the fragrance -- most describe it as pleasant and fresh, but a few find it artificial or too mild.

Bazaarvoice reviewers (largely German-language) on the Wella Professionals product page

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$2.24/oz vs $4.73/oz — Wella Professionals Elements Renewing Mask costs about 2.1× more per ounce than John Frieda Violet Crush Purple Toning Mask.

$0.19/oz median $3.49/oz $24.50/oz $2.24/oz Violet Crush Purple Toning $4.73/oz Elements Renewing Mask

Every mark sits on one distribution because these are compared against the same set: 347 masks and treatments with a computable unit price.

Value readViolet Crush Purple Toning MaskElements Renewing Mask
Label
Priced with its peersSits in the middle of the range for masks and treatments per ounce.
Upper-mid price for a treatmentSits in the middle of the range for masks and treatments per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Violet Crush Purple Toning Mask vs Vegan Hair Deep Conditioner Strengthening Hair Mask with Almond & Shea ButterNative · 100% function matchElements Renewing Mask vs Vegan Hair Deep Conditioner Strengthening Hair Mask with Almond & Shea ButterNative · 95% function matchViolet Crush Purple Toning Mask vs Regenerating Mask with Rare Prickly Pear Seed OilChristophe Robin · 95% function matchElements Renewing Mask vs BC Bonacure Hyaluronic Moisture Kick TreatmentSchwarzkopf Professional · 95% function matchViolet Crush Purple Toning Mask vs CurlBond MaskDevaCurl · 95% function matchElements Renewing Mask vs CurlBond MaskDevaCurl · 90% function matchViolet Crush Purple Toning Mask vs Densifique Masque DensiteKerastase · 95% function matchElements Renewing Mask vs Densifique Masque DensiteKerastase · 90% function match

Violet Crush Purple Toning Mask · Elements Renewing Mask · All masks and treatments in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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