Side by side
It's a 10 Silk Express Miracle Silk Daily Shampoo vs Pureology Pureology Strength Cure Shampoo
93% function match · 11 of the 13 functions we compared match Formula overlap 52%. It's a 10 Silk Express Miracle Silk Daily Shampoo and Pureology Pureology Strength Cure Shampoo share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
- Your answers appear here
- Your answers appear here
When each one is the right call
What each formula is built for, from its own ingredient list.
- Silk Express Miracle Silk Daily Shampoo — colour-treated hair
- Pureology Strength Cure Shampoo — colour-treated hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Maximum slipfor hair that tangles the moment it is wet
- Fine hairthat flattens under most products
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Dry, thirsty hairhumectants and emollients both sit up front
- Fine hairthat flattens under most products
- Scents bother youthis product carries a scent
- Curly-method routinesthese silicones need a detergent to remove
- Dry or damaged haira strong detergent system strips as it cleans
- Scents bother youthis product carries a scent
- Curly-method routinesthese silicones need a detergent to remove
- Dry or damaged haira strong detergent system strips as it cleans
More facts about each one
- sulfate-free
- sulfate-free
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
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The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Silk Express Miracle Silk Daily Shampoo
Pureology Strength Cure Shampoo
Full ingredient list — Silk Express Miracle Silk Daily Shampoo (38)
-
1
Water
- solvent
-
2
Sodium Lauroyl Methyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Sodium Lauryl Sulfoacetate
- mild anionic cleanser
- cleanser
-
4
Decyl Glucoside
- nonionic cleanser
- cleanser
-
5
Disodium Laureth Sulfosuccinate
- mild anionic cleanser
- cleanser
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
6
Fragrance
- fragrance
- declared fragrance
-
7
Cocamide MIPA
- secondary cleanser
- nonionic cleanser
- thickener
-
8
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
9
Sodium Lauroyl Sarcosinate
- mild anionic cleanser
- cleanser
-
10
Acrylates Copolymer
- film former
- polymer
-
11
Glycol Distearate
- opacifier
- emollient
-
12
Dihydroxypropyl Peg-5 Linoleammonium Chloride
- emulsifier
-
13
Glycereth-26
- humectant
- solvent
-
14
Amodimethicone
- silicone
- conditioning agent
- film former
-
15
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
16
Sodium Hydroxide
- pH adjuster
-
17
Lauryl Alcohol
- fatty alcohol
- emollient
-
18
Divinyldimethicone/Dimethicone Copolymer
- silicone
- film former
-
19
Panthenol
- humectant
- conditioning agent
- vitamin
-
20
C11-15 Alketh-7
- emulsifier
- solubilizer
-
21
Glycerin
- humectant
-
22
Laureth-9
- emulsifier
- solubilizer
-
23
Trideceth-12
- emulsifier
- solubilizer
-
24
c12-13 alketh-23
- emulsifier
-
25
c12-13 alketh-3
- emulsifier
-
26
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
27
Elaeis Guineensis (Palm) Oil
- oil
- emollient
-
28
Butylene Glycol
- humectant
- solvent
-
29
Cinnamidopropyltrimonium Chloride
- conditioning agent
- UV filter
-
30
Methylisothiazolinone
- isothiazolinone
- preservative
-
31
Helianthus Annuus Seed Extract
- botanical extract
-
32
Hydrolyzed Silk
- film former
- protein
- hydrolysed protein
-
33
Morus Alba Leaf Extract
- botanical extract
-
34
Citric Acid
- pH adjuster
- hard-water chelator
-
35
Propylene Glycol
- humectant
- solvent
-
36
PEG-55 Propylene Glycol Oleate
- emulsifier
- emollient
-
37
Benzyl Salicylate
- fragrance
- named fragrance allergen
-
38
Linalool
- fragrance
- named fragrance allergen
Full ingredient list — Pureology Strength Cure Shampoo (59)
-
1
Water
- solvent
-
2
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Disodium Laureth Sulfosuccinate
- mild anionic cleanser
- cleanser
-
4
Sodium Lauryl Sulfoacetate
- mild anionic cleanser
- cleanser
-
5
Sodium Lauroyl Sarcosinate
- mild anionic cleanser
- cleanser
-
6
Coco-Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
7
Glycol Distearate
- opacifier
- emollient
-
8
Glycereth-26
- humectant
- solvent
-
9
Decyl Glucoside
- nonionic cleanser
- cleanser
-
10
Coconut Acid
- emulsifier
- salt
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
11
Sodium Hydroxide
- pH adjuster
-
12
Fragrance
- fragrance
- declared fragrance
-
13
Sodium Isethionate
- cleanser
-
14
Citric Acid
- pH adjuster
- hard-water chelator
-
15
PPG-5-Ceteth-20
- emulsifier
- solubilizer
-
16
Sodium Chloride
- salt
- thickener
-
17
Divinyldimethicone/Dimethicone Copolymer
- silicone
- film former
-
18
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
19
Amodimethicone
- silicone
- conditioning agent
- film former
-
20
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
21
Carbomer
- thickener
- polymer
- film former
-
22
Acrylates Copolymer
- film former
- polymer
-
23
PEG-55 Propylene Glycol Oleate
- emulsifier
- emollient
-
24
Propylene Glycol
- humectant
- solvent
-
25
C11-15 Pareth-7
- emulsifier
- solubilizer
-
26
Hexyl Cinnamal
- fragrance
- named fragrance allergen
-
27
Benzoic Acid
- preservative
-
28
Laureth-9
- emulsifier
- solubilizer
-
29
Butylene Glycol
- humectant
- solvent
-
30
Glycerin
- humectant
-
31
Linalool
- fragrance
- named fragrance allergen
-
32
Tocopherol
- antioxidant
- vitamin
-
33
Olea Europaea Fruit Oil/Olive Fruit Oil
- oil
- emollient
-
34
Camelina Sativa Seed Oil
- oil
- emollient
-
35
Trideceth-12
- emulsifier
- solubilizer
-
36
Salicylic Acid
- active
- exfoliant
-
37
Helianthus Annuus Seed Extract/Sunflower Seed Extract
- botanical extract
-
38
Sodium Benzoate
- preservative
-
39
Magnesium Nitrate
- salt
-
40
Benzyl Alcohol
- preservative
- solvent
-
41
C12-13 Pareth-23
- emulsifier
-
42
C12-13 Pareth-3
- emulsifier
-
43
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
- film former
- protein
- hydrolysed protein
-
44
Limonene
- fragrance
- named fragrance allergen
-
45
Arginine
- amino acid
- humectant
-
46
2-Oleamido-1,3-Octadecanediol
- ceramide
- emollient
- 47 Poly (Linseed Oil)
-
48
Benzophenone-4
- UV filter
-
49
Phenoxyethanol
- preservative
-
50
Citronellol
- fragrance
- named fragrance allergen
-
51
Ci 14700/Red 4
- colourant
-
52
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
53
Sorbic Acid
- preservative
-
54
Haematococcus Pluvialis Extract
- botanical extract
-
55
Magnesium Chloride
- salt
-
56
Methylisothiazolinone
- isothiazolinone
- preservative
-
57
Caprylic/Capric Triglyceride
- light ester
- emollient
-
58
Potassium Sorbate
- preservative
-
59
Ci 15510/Orange 4
- colourant
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Silk Express Miracle Silk Daily Shampoo
Give hair the unbeatable softness and luster that comes with pure silk in every shampoo
SupportedReflects light for visible shine.Helps fortify and nourish hair with the power of silk, in a formula light enough for everyday use
Partly supportedSome hydration, at a low level.
Pureology Strength Cure Shampoo
Proven to restore up to 99% of hair's virgin strength
Stated by brandOnly the brand’s testing shows this.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Both praised for the scent.
Silk Express Miracle Silk Daily Shampoo
Some reviews are brief and simply confirm the product performs as described/expected, without elaborating on specific hair-type results.
general usersReviewers consistently describe hair feeling notably softer and smoother after use, often citing this as the main reason they repurchase.
general users, one repeat It's a 10 heat-protectant customerMultiple reviewers highlight a pleasant, noticeable scent as a distinguishing feature versus other daily shampoos.
general usersA shine/luster improvement is commonly reported after just one use, consistent with the brand's marketed claim.
general users, cross-shopping other It's a 10 silk-line productsPureology Strength Cure Shampoo
Reviewers report visibly softer, cleaner hair without a stripped feeling, especially when paired with the matching conditioner.
general damaged/color-treated hairScent and a gentle, non-stripping clean are recurring praise points even from otherwise mixed reviews.
damaged/split-end-prone hairA small number of reviewers reported increased shedding/hair fall after continued use, a notable complaint on an otherwise positively reviewed product.
long-term repeat usersValue perception improves sharply when purchased on sale; several reviewers note it is worth it at a discount but pricey at full price.
general usersPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$2.50/oz vs $3.99/oz — Pureology Pureology Strength Cure Shampoo costs about 1.6× more per ounce than It's a 10 Silk Express Miracle Silk Daily Shampoo.
Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Silk Express Miracle Silk Daily Shampoo · Pureology Strength Cure Shampoo · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 9 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Still unsure? Take your consultation or browse more products.
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