Side by side
It's a 10 Miracle Daily Shampoo Plus Keratin vs It's a 10 Potion 10 Miracle Repair Shampoo
88% function match · 9 of the 13 functions we compared match Formula overlap 72%. It's a 10 Miracle Daily Shampoo Plus Keratin and It's a 10 Potion 10 Miracle Repair Shampoo share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
- Your answers appear here
- Your answers appear here
When each one is the right call
What each formula is built for, from its own ingredient list.
- Miracle Daily Shampoo Plus Keratin — colour-treated hair
- Potion 10 Miracle Repair Shampoo — colour-treated hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Hard waterand swimmers dealing with mineral deposit
- Fine hairthat flattens under most products
- Colour-treated hairthat fades faster in a sulfate wash
- Protein-sensitive hairthat stiffens when protein is added
- Fast-oiling scalpsthat need a real reset wash
- Fine hairthat flattens under most products
- Scents bother youthis product carries a scent
- Curly-method routinesthese silicones need a detergent to remove
- Dry or damaged haira strong detergent system strips as it cleans
- Scents bother youthis product carries a scent
- Curly-method routinesthese silicones need a detergent to remove
- Dry or damaged haira strong detergent system strips as it cleans
More facts about each one
- sulfate-free
- sulfate-free
- protein-free
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Miracle Daily Shampoo Plus Keratin
Potion 10 Miracle Repair Shampoo
Full ingredient list — Miracle Daily Shampoo Plus Keratin (38)
-
1
Water
- solvent
-
2
Sodium Lauroyl Methyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
4
Sodium Lauryl Sulfoacetate
- mild anionic cleanser
- cleanser
-
5
Decyl Glucoside
- nonionic cleanser
- cleanser
-
6
Disodium Laureth Sulfosuccinate
- mild anionic cleanser
- cleanser
-
7
Cocamide MIPA
- secondary cleanser
- nonionic cleanser
- thickener
-
8
Acrylates Copolymer
- film former
- polymer
-
9
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
10
Fragrance
- fragrance
- declared fragrance
-
11
Glycol Distearate
- opacifier
- emollient
-
12
Sodium Lauroyl Sarcosinate
- mild anionic cleanser
- cleanser
-
13
Sodium Hydroxide
- pH adjuster
-
14
Dihydroxypropyl Peg-5 Linoleammonium Chloride
- emulsifier
-
15
Amodimethicone
- silicone
- conditioning agent
- film former
-
16
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
17
Glycereth-26
- humectant
- solvent
-
18
Lauryl Alcohol
- fatty alcohol
- emollient
-
19
Divinyldimethicone/Dimethicone Copolymer
- silicone
- film former
-
20
Panthenol
- humectant
- conditioning agent
- vitamin
-
21
C11-15 Alketh-7
- emulsifier
- solubilizer
-
22
Laureth-9
- emulsifier
- solubilizer
-
23
Glycerin
- humectant
-
24
Trideceth-12
- emulsifier
- solubilizer
-
25
c12-13 alketh-23
- emulsifier
-
26
c12-13 alketh-3
- emulsifier
-
27
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
28
Cinnamidopropyltrimonium Chloride
- conditioning agent
- UV filter
-
29
Methylisothiazolinone
- isothiazolinone
- preservative
-
30
Keratin Amino Acids
- protein
- amino acid
-
31
Hydrolyzed Keratin
- film former
- protein
- hydrolysed protein
-
32
Citric Acid
- pH adjuster
- hard-water chelator
-
33
Disodium EDTA
- hard-water chelator
-
34
Linalool
- fragrance
- named fragrance allergen
-
35
Hexyl Cinnamal
- fragrance
- named fragrance allergen
-
36
Alpha-Isomethyl Ionone
- fragrance
- named fragrance allergen
-
37
Yellow 5
- colourant
-
38
Red 4 (Ci 14700)
- colourant
Full ingredient list — Potion 10 Miracle Repair Shampoo (30)
-
1
Water
- solvent
-
2
Sodium Cocoyl Isethionate
- mild anionic cleanser
- cleanser
-
3
Sodium Lauryl Sulfoacetate
- mild anionic cleanser
- cleanser
-
4
Disodium Laureth Sulfosuccinate
- mild anionic cleanser
- cleanser
-
5
Cocamide MIPA
- secondary cleanser
- nonionic cleanser
- thickener
-
6
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
7
Fragrance
- fragrance
- declared fragrance
-
8
Decyl Glucoside
- nonionic cleanser
- cleanser
-
9
Coffea Arabica (Coffee) Seed Oil
- oil
- emollient
-
10
Bambusa Vulgaris Leaf/Stem Extract
- botanical extract
-
11
Phyllanthus Emblica Fruit Extract
- botanical extract
-
12
Rosa Canina Fruit Oil
- oil
- emollient
- antioxidant
-
13
Glycol Distearate
- opacifier
- emollient
-
14
Amodimethicone
- silicone
- conditioning agent
- film former
-
15
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
16
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
17
Lauryl Alcohol
- fatty alcohol
- emollient
-
18
Dihydroxypropyl Peg-5 Linoleammonium Chloride
- emulsifier
-
19
Glycereth-26
- humectant
- solvent
-
20
C11-15 Pareth-7
- emulsifier
- solubilizer
-
21
Laureth-9
- emulsifier
- solubilizer
-
22
Trideceth-12
- emulsifier
- solubilizer
-
23
Glycerin
- humectant
-
24
Citric Acid
- pH adjuster
- hard-water chelator
-
25
Panthenol
- humectant
- conditioning agent
- vitamin
-
26
Linalool
- fragrance
- named fragrance allergen
-
27
Benzyl Benzoate
- fragrance
- named fragrance allergen
-
28
Hexyl Cinnamal
- fragrance
- named fragrance allergen
-
29
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
30
Methylisothiazolinone
- isothiazolinone
- preservative
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Miracle Daily Shampoo Plus Keratin
delivers the intense conditioning and protection of keratin protein in a simple daily shampoo
SupportedThe named ingredient is really there.protects color, shields against environmental damage, and leaves hair bouncier and softer with every use
SupportedLess fade per wash.
Potion 10 Miracle Repair Shampoo
Gently Cleanses & Detangles
Partly supportedA little slip, not a lot.Color Safe Formula
SupportedLess fade per wash.Suitable for All Hair Types
Stated by brandSee the fit panel instead.Protects from Styling Damage
Stated by brandCan’t be confirmed from label.Repairs Ends
Stated by brandCan’t be confirmed from label.Prevents Moisture Loss
Partly supportedSome hydration, at a low level.Enhances Body and Shine
SupportedLeaves room for lift.Rich Explosive Lather
Stated by brandCan’t be confirmed from label.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
It's a 10 Potion 10 Miracle Repair Shampoo draws complaints about dryness.
Miracle Daily Shampoo Plus Keratin
A rich, concentrated formula that reviewers say lasts a long time with small amounts per wash
reviewers with longer/thicker hair noting bottle longevityReviewers repeatedly describe hair feeling notably smooth, soft, and clean after use, often calling it their favorite shampoo
general reviewers, several long-term repeat buyersReviewers with fine or thinning hair specifically credit it with added volume and body, sometimes on a hairdresser's recommendation
reviewers self-describing hair loss or fine/wavy hairA minority of reviewers report the opposite of the brand's claims, describing hair left greasy after use
isolated negative reviewer, no hair-type context givenPotion 10 Miracle Repair Shampoo
Several reviewers describe pairing it with the matching conditioner as a full routine that keeps gray or fine hair feeling strong and voluminous.
reviewers with gray or fine hair on the Ulta review widgetReviewers with bleached or heavily colour-processed hair repeatedly credit this shampoo with noticeably healthier-feeling hair over continued use.
colour-treated and bleached-hair reviewers on the Ulta review widgetA recurring complaint is that the shampoo's heavy moisture leaves hair feeling weighed down or oily at the roots for some users.
dissatisfied reviewers on the Ulta review widgetSome long-time buyers say the current formula feels different from an earlier version and no longer performs the same.
repeat buyers comparing the shampoo to a past purchase, on the Ulta review widgetPrice check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$2.50/oz vs $2.50/oz — within about the same cost per ounce.
Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Miracle Daily Shampoo Plus Keratin · Potion 10 Miracle Repair Shampoo · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 12 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
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