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Side by side

IGK Hair MORE LIFE Color Extending Shampoo vs Not Your Mother's Tahitian Gardenia & Mango Butter Curl Definition Shampoo

95% function match · 11 of the 13 functions we compared match Formula overlap 42%. IGK Hair MORE LIFE Color Extending Shampoo and Not Your Mother's Tahitian Gardenia & Mango Butter Curl Definition Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • MORE LIFE Color Extending Shampoo — colour-treated hair
  • Tahitian Gardenia & Mango Butter Curl Definition Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
IGK Hair MORE LIFE Color Extending Shampoo — 8 oz container IGK Hair

MORE LIFE Color Extending Shampoo

  • Shampoo
  • Masstige
  • Sulfate-free
  • Protein-free
Price, size & price per ounce
$32 8 oz · $4.00/oz
$7–8 15.2 oz · $0.53/oz
Value / price positioning
Same job for less elsewhere $$$$$ Masstige tier · costs more than 85% of the 835 shampoos we’ve priced
Lower cost than most shampoos $$$$$ Drugstore tier · costs less than 88% of the 835 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Wavy–Coily The brand’s own claims name curly or textured hair. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Differs
Moderate Conditioning agents are present, lower in the list. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Expected lather Same
Moderate An ordinary shampoo lather. Your hair
Moderate An ordinary shampoo lather. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Hard waterand swimmers dealing with mineral deposit
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Maximum slipfor hair that tangles the moment it is wet
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or damaged haira strong detergent system strips as it cleans
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or damaged haira strong detergent system strips as it cleans
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
MORE LIFE
Tahitian Gardenia & Mango Butter
Where to buy
Brand website
Brand website
Free of
  • sulfate-free
  • protein-free
  • sulfate-free
  • protein-free
Scent
Scented, not described
Floral · Sweet & vanilla

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientMORE LIFE Color Extending ShampooTahitian Gardenia & Mango Butter Curl Definition Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium Lauroyl Methyl Isethionate
Cleanses
#2Leading
#3Leading
Sodium Cocoyl Isethionate
Cleanses
#5Supporting
#2Leading
Fragrance
Fragrance
#46Below the 1% line
#13Below the 1% line
Glycol Distearate
Softens
#19Below the 1% line
#6Supporting

What only one of them carries

Full ingredient list — MORE LIFE Color Extending Shampoo (50)
Full ingredient list — Tahitian Gardenia & Mango Butter Curl Definition Shampoo (19)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsMORE LIFE Color Extending ShampooTahitian Gardenia & Mango Butter Curl Definition Shampoo
Supported
1
1
Partly supported
0
0
Stated by brand
1
4
Potential conflict
0
0

MORE LIFE Color Extending Shampoo

  • clinically proven to preserve color for 15 washes and provide 2X high-shineStated by brandOnly the brand’s testing shows this.
  • Color-Locking Polymers and UV protection to maintain prismatic, brilliant colorSupportedA real filter is listed.

Tahitian Gardenia & Mango Butter Curl Definition Shampoo

  • Performance meets purity for zero compromisesStated by brandCan’t be confirmed from label.
  • 98% naturally derived ingredientsStated by brandOnly the brand’s testing shows this.
  • Richly lathering cleanse for defined curlsStated by brandCan’t be confirmed from label.
  • Tames frizz and boosts shineSupportedSmoother strands, less frizz.
  • Dermatologist testedStated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

MORE LIFE Color Extending Shampoo

Hair described as left soft and manageable without a heavy or oily feel

Multiple reviewers pair it explicitly with the matching conditioner as a set

Reviewers report the shampoo genuinely extends color vibrancy between salon visits

several mention color-treated or previously fashion-colored (e.g. pink) hair

Repeat-purchase language is common (ordered multiple times, will continue buying)

Tahitian Gardenia & Mango Butter Curl Definition Shampoo

Longtime curly-hair customers, some using it for close to a decade, describe it as a gentle low-poo that cleans without stripping curls.

long-term repeat buyers, curly hair

One reviewer describes using it effectively as a gentle clarifying wash that still enhances curl definition.

single reviewer

Reviewers report softer, more moisturized, better-defined curls after use.

curly hair

Multiple reviewers express frustration that the product disappeared from Target and Ulta shelves and can now only be found on the brand's own website.

longtime buyers

At least one reviewer reported noticeable hair shedding after switching to this shampoo from a different brand.

single reviewer, unconfirmed causation

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.53/oz vs $4.00/oz — IGK Hair MORE LIFE Color Extending Shampoo costs about 7.5× more per ounce than Not Your Mother's Tahitian Gardenia & Mango Butter Curl Definition Shampoo.

$0.00/oz median $1.51/oz $17.29/oz $4.00/oz MORE LIFE Color Extending $0.53/oz Tahitian Gardenia & Mango

Every mark sits on one distribution because these are compared against the same set: 835 shampoos with a computable unit price.

Value readMORE LIFE Color Extending ShampooTahitian Gardenia & Mango Butter Curl Definition Shampoo
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

MORE LIFE Color Extending Shampoo · Tahitian Gardenia & Mango Butter Curl Definition Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 8 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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