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Side by side

Hairstory New Wash Rich vs Wella Nutricurls Waves & Curls Cleansing Conditioner

88% function match · 9 of the 12 functions we compared match Formula overlap 34%. Hairstory New Wash Rich and Wella Nutricurls Waves & Curls Cleansing Conditioner share 3 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • New Wash Rich — colour-treated hair
  • Nutricurls Waves & Curls Cleansing Conditioner — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Hairstory New Wash Rich — 8 oz container Hairstory

New Wash Rich

  • Co-wash
  • Prestige
  • Sulfate-free
  • Silicone-free
Wella Nutricurls Waves & Curls Cleansing Conditioner — 8.4 oz container Wella

Nutricurls Waves & Curls Cleansing Conditioner

  • Co-wash
  • Salon
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$48 8 oz · $6.00/oz
$3.15 8.4 oz · $0.38/oz
Value / price positioning
Same job for less elsewhere $$$$$ Prestige tier · costs more than 95% of the 95 co-washes we’ve priced
Lower cost than most co-washes $$$$$ Salon tier · costs less than 99% of the 95 co-washes we’ve priced
Best for hair types
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Moisture level Differs
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
None No detergent — the conditioners do the cleaning. Your hair
None No detergent — the conditioners do the cleaning. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Light Water-first and light: unlikely to flatten fine hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Protein Differs
Minor Protein appears, low enough to be a supporting ingredient. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
High Your hair
High Your hair
Oils and butters Same
Present, lower down Oils are present, but low enough to be a finishing touch. Your hair
Present, lower down Oils are present, but low enough to be a finishing touch. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Frequent washerswho want gentler cleansing
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Frequent washerswho want gentler cleansing
  • Maximum slipfor hair that tangles the moment it is wet
Why you might skip it
  • Scents bother youthis product carries a scent
  • A squeaky-clean feelthis deliberately leaves conditioning behind
  • Regular clarifyingthere is no detergent here to clear residue
  • Scents bother youthis product carries a strong scent
  • Very dry or damaged hairit contains fast-drying alcohol
  • A squeaky-clean feelthis deliberately leaves conditioning behind
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Co-wash
Co-washcream
Line
New Wash
—
Where to buy
Brand website
Ulta · Salons
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Cruelty-free
—
Not cruelty-free · PETA-listed
Scent
Mint & herbal · Fresh & airy
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientNew Wash RichNutricurls Waves & Curls Cleansing Conditioner
Water
Neutral
#1Leading
#1Leading
Cetearyl Alcohol
Softens
#3Leading
#2Leading
Simmondsia Chinensis (Jojoba) Seed Oil
Buildup
#11Below the 1% line
#17Below the 1% line
Fragrance
Fragrance
#34Below the 1% line
#5Below the 1% line
Panthenol
Detangles
#14Below the 1% line
#8Below the 1% line
Linalool
Fragrance
#47Below the 1% line
#12Below the 1% line
Geraniol
Fragrance
#46Below the 1% line
#15Below the 1% line

What only one of them carries

New Wash Rich

Nutricurls Waves & Curls Cleansing Conditioner

Full ingredient list — New Wash Rich (47)
Full ingredient list — Nutricurls Waves & Curls Cleansing Conditioner (25)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsNew Wash RichNutricurls Waves & Curls Cleansing Conditioner
Supported
1
0
Partly supported
1
0
Stated by brand
3
0
Potential conflict
0
0

New Wash Rich

  • Doubles up on moisture to make hair softer, smoother and healthierSupportedHelps hair feel hydrated.
  • Replaces shampoo and conditioner to simplify your routineStated by brandCan’t be confirmed from label.
  • No damaging detergents, just naturally derived ingredientsStated by brandA brand’s own definition.
  • Balances natural oil production to prevent dryness and color fadingStated by brandCan’t be confirmed from label.
  • Amps up volume, smooths frizz and brings out waves and curlsPartly supportedNeutral on lift.

Nutricurls Waves & Curls Cleansing Conditioner

No claims recorded for this product beyond the ones above.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Wella Nutricurls Waves & Curls Cleansing Conditioner draws complaints about dryness and the scent.

New Wash Rich

Reviewers describe improved shine, softness, and being able to go longer between washes.

General reviewer base across the New Wash line

Reviewers with wavy or curly hair frequently report their natural texture and curl pattern becoming more defined and visible after switching.

Wavy/curly-hair reviewers

Several reviewers report a gradual, multi-week-to-months adjustment period before seeing the full benefit, especially for hair transitioning off traditional shampoo.

Reviewers switching from conventional shampoo/conditioner routines

Reviewers describe increased volume and body, especially in hair that previously felt weighed down or limp.

Fine or long-hair reviewers

Reviewers report the product cleanses and conditions gently without scalp irritation, including users who were initially skeptical it could clean effectively.

Reviewers with sensitive or easily-irritated scalps

Nutricurls Waves & Curls Cleansing Conditioner

Lightweight, good wave definition, a little goes a long way

wavy hair

Low-lather formula disappoints lather expectations and felt insufficiently moisturizing to some

Fragrance too strong for some

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.38/oz vs $6.00/oz — Hairstory New Wash Rich costs about 16× more per ounce than Wella Nutricurls Waves & Curls Cleansing Conditioner.

$0.37/oz median $2.00/oz $8.63/oz $6.00/oz New Wash Rich $0.38/oz Nutricurls Waves & Curls C

Every mark sits on one distribution because these are compared against the same set: 95 co-washes with a computable unit price.

Value readNew Wash RichNutricurls Waves & Curls Cleansing Conditioner
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Lower cost than most co-washesCosts less per ounce than most co-washes we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

New Wash Rich vs New Wash OriginalHairstory · 100% function matchNutricurls Waves & Curls Cleansing Conditioner vs Marula Oil Cleansing ConditionerNature Skin Shop · 92% function matchNew Wash Rich vs New Wash Deep CleanHairstory · 100% function matchNutricurls Waves & Curls Cleansing Conditioner vs New Wash Original Fragrance-FreeHairstory · 92% function matchNew Wash Rich vs New Wash Original Fragrance-FreeHairstory · 96% function matchNutricurls Waves & Curls Cleansing Conditioner vs Curl Drench Cleansing Co-WashJane Carter Solution · 92% function matchNew Wash Rich vs Co-Wash Cleansing ConditionerGeologie · 96% function matchNutricurls Waves & Curls Cleansing Conditioner vs Conditioning Cleansing Co-WashMixed Chicks · 88% function match

New Wash Rich · Nutricurls Waves & Curls Cleansing Conditioner · All co-washes in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 6 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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