Hairstory New Wash Rich — 8 oz container

Hairstory · New Wash

New Wash Rich

Co-wash / Low-lather cleanser, non-foaming

Co-wash
Sulfate-free
Silicone-free
Moisture-rich

Size8 fl ozmost listed · 2 sizes

Price$48seen at one store · 8 oz

Price / oz$6.00/ozat 8 oz

Where to buy3 stores · 2 sizes

Scent:

Notes: fresh, herbal.

Manufacturer page: hairstory.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Wavy–Coily Not in your profile

Moisture level High Not in your profile

Cleansing strength None Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed High Not in your profile

Scent Mint & herbal · Fresh & airyStrength not recorded Not in your profile

Show all 23 factors we check

The rest of what your plan weighs on this product.

Sulfates None listed Not in your profile

Parabens / preservatives None of these listed Not in your profile

Essential oils Present Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not yet verified Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 47 ingredientsA long list Not in your profile

Price tier Prestige Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Same job for less elsewhere

$6.00/oz at 8 oz — more than 95% of the 94 co-washes , which mostly run $1.08–2.77/oz.

View alternatives

Great for

Colour-treated hairthat fades faster in a sulfate wash

Frequent washerswho want gentler cleansing

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Curly-method routinesno sulfates and no water-insoluble silicones

Hard waterand swimmers dealing with mineral deposit

Maybe skip if

this product carries a scent

A squeaky-clean feelthis deliberately leaves conditioning behind

Regular clarifyingthere is no detergent here to clear residue

Stretching wash dayswaxes stay until a detergent wash removes them

Foam-heavy washesit barely lathers

Dry or very humid airwhere heavy humectants work against you

Whether washing without detergent suits you depends on your scalp oil rate and build-up history — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength None

No detergent — the conditioners do the cleaning.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Water	solvent	The base everything else is dissolved in	Neutral
Aloe Barbadensis Leaf Juice	humectant	Pulls water into the hair	Moisturizes
Cetearyl Alcohol	fatty alcohol	Body and cleansing feel — not a drying alcohol	Softens
Glycerin	humectant	Pulls water into the hair	Moisturizes
Cetyl Alcohol	fatty alcohol	Body and cleansing feel — not a drying alcohol	Softens
Stearamidopropyl Dimethylamine	conditioning agent	Does the cleaning here — a co-wash cleans with conditioners	Detangles
Stearyl Alcohol	fatty alcohol	Body and cleansing feel — not a drying alcohol	Softens
Gluconolactone	humectant	Adds a little water-binding	Moisturizes
Simmondsia Chinensis (Jojoba) Seed Oil	emollient	A softening touch, low in the list	Buildup
Hydrolyzed Adansonia Digitata (Baobab) Seed Extract	botanical extract	A trace plant extract	Protein
Mentha Piperita (Peppermint) Oil	botanical extract	A trace plant extract	Fragrance
Menthyl Lactate	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Contains fragrance. Chelators for hard water.

Full ingredient list (47)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Aloe Barbadensis Leaf Juice

General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFine or easily flattened hair
Hydration with no oil attached, so it adds very little weight even high on a list.

May suitVery dry or highly damaged hair
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
3 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
4 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
5 Cetyl Alcohol

General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
6 Stearamidopropyl Dimethylamine

General function
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

PubChem
- conditioning agent
7 Stearyl Alcohol

General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
8 Gluconolactone

General function
A gentle acid that holds water and helps loosen surface build-up. It also binds a little hard-water mineral.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- humectant
- exfoliant
- hard-water chelator
9 Rosa Centifolia Flower Water
- botanical extract
10 Oenothera Biennis (Evening Primrose) Oil

General function
A light oil rich in fatty acids, used in scalp and dry-hair treatments.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
11 Simmondsia Chinensis (Jojoba) Seed Oil

General function
Not chemically an oil: about 97% of it is liquid wax esters, which is why it resists going rancid and sits close to the scalp's own sebum. It smooths without a heavy finish.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May suitMaximum-hold styling
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
- emollient
- light ester
- oil
- wax
12 Distearoylethyl Dimonium Chloride

General function
A conditioning agent used for slip and a smooth, coated finish.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

PubChem
- conditioning agent
13 Behentrimonium Methosulfate

General function
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- emulsifier
14 Panthenol

General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
It hydrates without adding oil or a film, which is the combination fine hair usually needs.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

PubChem
- humectant
- conditioning agent
- vitamin
15 Polyglyceryl-2 Stearate

General function
A plant-derived polyglycerol ester. It emulsifies without ethoxylation, which is why it turns up in formulas positioned as PEG-free, and leaves a soft feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
16 Hydrolyzed Adansonia Digitata (Baobab) Seed Extract

General function
A broken-down baobab seed extract, used for conditioning and strength claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- botanical extract
- protein
- hydrolysed protein
17 Equisetum Arvense (Horsetail) Leaf Extract
- botanical extract
18 Lavandula Angustifolia (Lavender) Flower Extract
- botanical extract
19 Urtica Dioica (Nettle) Extract
- botanical extract
20 Calendula Officinalis Flower Extract
- botanical extract
21 Chamomilla Recutita (Matricaria) Flower Extract
- botanical extract
22 Glyceryl Stearate

General function
A workhorse emulsifier that holds oil and water together in a cream.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- emulsifier
- emollient
23 Helianthus Annuus (Sunflower) Seed Oil

General function
A light, widely used oil that softens without much weight.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

International Journal of Trichology
- oil
- emollient
24 Mentha Piperita (Peppermint) Oil

General function
Peppermint essential oil, used for scent and the cooling feeling on the scalp.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
25 Menthyl Lactate

General function
A gentler cooling agent than menthol, with less scent.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

PubChem
- fragrance
- active
26 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
27 Benzyl Alcohol
- preservative
- solvent
28 Potassium Sorbate
- preservative
29 Sodium Benzoate
- preservative
30 Calcium Gluconate

General function
A mineral salt used in trace amounts to stabilise the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
- salt
31 Glycine Soja (Soybean) Oil

General function
A light plant oil used to soften and carry other oil-based ingredients.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
32 Phytosterol
33 Tocopherol
- antioxidant
- vitamin
34 Fragrance · Parfum (Fragrance)

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
35 Lavandula Angustifolia (Lavender) Oil

General function
Lavender essential oil, used for scent in aromatherapy-positioned products.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
36 Cananga Odorata (Ylang Ylang) Flower Oil

General function
The essential oil of Ylang Ylang (Cananga Odorata). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
37 Juniperus Virginiana (Cedarwood) Oil

General function
The essential oil of Cedarwood (Juniperus Virginiana). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
38 Bulnesia Sarmientoi Wood Oil
- fragrance
- botanical extract
39 Amyris Balsamifera Bark Oil

General function
The oil pressed from Amyris Balsamifera's bark. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
40 Pogostemon Cablin Oil

General function
Patchouli essential oil, used as an earthy fragrance note.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
41 Eugenia Caryophyllus (Clove) Leaf Oil

General function
The essential oil of Clove (Eugenia Caryophyllus). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- botanical extract
42 Jasminum Officinale (Jasmine) Oil

General function
The essential oil of Jasmine (Jasminum Officinale). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
43 Pelargonium Graveolens Flower Oil

General function
The essential oil of Pelargonium Graveolens. Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
44 Fusanus Spicatus Wood Oil

General function
The essential oil of Fusanus Spicatus. Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- botanical extract
45 Prunus Amygdalus Dulcis (Sweet Almond) Oil

General function
A medium-weight oil used for softness and slip.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
46 Geraniol

General function
A rose-scented fragrance component, listed on its own because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
47 Linalool

General function
A floral fragrance component listed separately as a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen

What the whole list adds up to

18 botanical extracts
14 fragrances
11 emollients
7 essential oils
6 oils
4 humectants
3 fatty alcohols
3 thickeners
3 conditioning agents
3 hard-water chelators
3 emulsifiers
3 preservatives
2 solvents
2 vitamins

Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 8 oz

Seen at $48 1 store · checked Aug 30

Good value under $21 Under $2.63/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $21 line; products that do this job typically go for about $38 at this size.

Sizes

8 ozmost listed

$48

$6.00/oz

20 oz

$142.73

$7.14/oz

The 8 oz costs the least per ounce — 16% less than the 20 oz.

Show the price ladder

Price for 8 ozlower is better

Where we’ve seen it3 listings · 3 stores

8 ozmost listedBest per ounce

Hairstory (DTC)
$48.00

8 oz · $6.00/oz

Aug 22Lowest per oz
Hairstory
$48.00

8 oz · $6.00/oz

Aug 30

20 oz

Oseila Beauty
$142.73

20 oz · $7.14/oz

Aug 30Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $48 is the price we have observed for the 8 oz. We need three stores before we call a price commonly seen.
Good value under $21 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.63/oz; at 8 oz that is $21. Under that line you are paying less than most of them.
Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
About $38 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8 oz.

Formula

Formula score

9 of 10

The formula carries what a co-wash is built around, and 4 products we score as close matches cost at least a quarter less per ounce. The difference is buying the label, not a different formula.

How the score is counted

4 products we score as doing the same job cost less per ounce
Costs more per ounce than 95% of the 94 co-washes we’ve priced
Covers 5 of the 6 things a co-wash should do
Reviewers mention 5 things they like about how it performs

Conditioning agents up frontWhat makes wet hair comb through.3 pts
Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
Gentle or no detergentCleans without stripping the conditioning back off.2 pts
A humectantBinds water into the hair.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

GeologieClosest function Co-Wash Cleansing Conditioner $3.50/oz $2.50/oz less

Sulfate-free
Gentle cleanse
Curly method

Function: Hard-water defence
Also: Cruelty-free
Salon tier

Compare

MopTopFragrance-free Co-Wash Cleansing Conditioner $2.88/oz $3.12/oz less

Fragrance-free
Sulfate-free
Gentle cleanse

· Close function

Function: Oils and butters
Also: Citrus scent, not mint
Masstige tier

Compare

CantuLowest cost per oz Shea Butter for Natural Hair Complete Conditioning Co-Wash $0.62/oz $5.38/oz less

Hard water

· Close function

Function: Film formers
Also: Cruelty-free

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

Good for the right person, not the lowest cost

Best user

Colour-treated hair, looking for washing without sulfates and gentle cleansing without foam

Biggest tradeoff

Less suited to anyone sensitive to fragrance, anyone who wants a squeaky-clean feel, or anyone who needs to clarify regularly

Best alternative if not

Consider Geologie Co-Wash Cleansing Conditioner, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Doubles up on moisture to make hair softer, smoother and healthier

Humectants or rich emollients sit in the first eight ingredients.

Aloe Barbadensis Leaf Juice
Cetearyl Alcohol
Glycerin

Supported

Helps hair feel hydrated.

Replaces shampoo and conditioner to simplify your routine

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

No damaging detergents, just naturally derived ingredients

"Natural" has no agreed definition, so we do not score it.

Aloe Barbadensis Leaf Juice
Rosa Centifolia Flower Water
Oenothera Biennis (Evening Primrose) Oil

Stated by brand

A brand’s own definition.

Balances natural oil production to prevent dryness and color fading

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Amps up volume, smooths frizz and brings out waves and curls

A mid-weight formula: it will not flatten fine hair, but lift is not its main job.

Hydrolyzed Adansonia Digitata (Baobab) Seed Extract

Partly supported

Neutral on lift.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers describe improved shine, softness, and being able to go longer between washes.

General reviewer base across the New Wash line

Reviewers with wavy or curly hair frequently report their natural texture and curl pattern becoming more defined and visible after switching.

Wavy/curly-hair reviewers

Several reviewers report a gradual, multi-week-to-months adjustment period before seeing the full benefit, especially for hair transitioning off traditional shampoo.

Reviewers switching from conventional shampoo/conditioner routines

Reviewers describe increased volume and body, especially in hair that previously felt weighed down or limp.

Fine or long-hair reviewers

Reviewers report the product cleanses and conditions gently without scalp irritation, including users who were initially skeptical it could clean effectively.

Reviewers with sensitive or easily-irritated scalps

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
4 sources consulted for this product (4 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
Ingredient references are linked for 15 of 34 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-08-25.

New Wash Rich

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

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How this page was made

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