Side by side
DevaCurl Melt Into Moisture Mask vs Kenra Platinum Rapid Hydration Mask Light
95% function match · 9 of the 10 functions we compared match Formula overlap 43%. DevaCurl Melt Into Moisture Mask and Kenra Platinum Rapid Hydration Mask Light share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
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When each one is the right call
What each formula is built for, from its own ingredient list.
- Melt Into Moisture Mask — protein-sensitive hair
- Rapid Hydration Mask Light — maximum slip
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Protein-sensitive hairthat stiffens when protein is added
- Maximum slipfor hair that tangles the moment it is wet
- Dry, thirsty hairhumectants and emollients both sit up front
- Curly-method routinesno sulfates and no water-insoluble silicones
- Maximum slipfor hair that tangles the moment it is wet
- Dry, thirsty hairhumectants and emollients both sit up front
- Curly-method routinesno sulfates and no water-insoluble silicones
- Silicone-free routinesno silicones appear in the list
- Scents bother youthis product carries a scent
- Very dry or damaged hairit contains fast-drying alcohol
- Hair that needs proteinthere is none in this list
- Scents bother youthis product carries a scent
- Very dry or damaged hairit contains fast-drying alcohol
- Dry or very humid airwhere heavy humectants work against you
More facts about each one
- sulfate-free
- silicone-free
- protein-free
- curly-method compatible
- sulfate-free
- silicone-free
- curly-method compatible
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
Melt Into Moisture Mask
Full ingredient list — Melt Into Moisture Mask (34)
-
1
Water
- solvent
-
2
Cetearyl Alcohol
- fatty alcohol
- emollient
- thickener
-
3
Glycerin
- humectant
-
4
Aloe Barbadensis Leaf Juice
- humectant
- botanical extract
- gum
-
5
Helianthus Annuus (Sunflower) Seed Oil
- oil
- emollient
-
6
Behentrimonium Chloride
- conditioning agent
- cleanser
-
7
Cocos Nucifera (Coconut) Oil
- oil
- emollient
-
8
C12-15 Alkyl Benzoate
- light ester
- emollient
-
9
Sorbitol
- humectant
-
10
Cetrimonium Chloride
- conditioning agent
- cleanser
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
11
Citric Acid
- pH adjuster
- hard-water chelator
-
12
Disodium EDTA
- hard-water chelator
-
13
Ethylhexylglycerin
- preservative
- emollient
-
14
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
15
Panthenol
- humectant
- conditioning agent
- vitamin
-
16
PEG-7 Glyceryl Cocoate
- emulsifier
- emollient
-
17
Polyquaternium-37
- conditioning agent
- film former
- polymer
- thickener
-
18
Polyquaternium-39
- conditioning agent
- film former
- polymer
-
19
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
20
PPG-1 Trideceth-6
- emulsifier
- solubilizer
-
21
Propylene Glycol Dibenzoate
- light ester
- emollient
-
22
Propylene Glycol Dicaprylate/Dicaprate
- light ester
- emollient
-
23
Tocopherol
- antioxidant
- vitamin
-
24
Phenoxyethanol
- preservative
-
25
Potassium Sorbate
- preservative
-
26
Sodium Benzoate
- preservative
-
27
Fragrance
- fragrance
- declared fragrance
-
28
Alcohol Denat.
- drying alcohol
- solvent
-
29
Alpha-Isomethyl Ionone
- fragrance
- named fragrance allergen
-
30
Benzyl Benzoate
- fragrance
- named fragrance allergen
-
31
Benzyl Salicylate
- fragrance
- named fragrance allergen
-
32
Geraniol
- fragrance
- named fragrance allergen
-
33
Limonene
- fragrance
- named fragrance allergen
-
34
Linalool
- fragrance
- named fragrance allergen
Full ingredient list — Rapid Hydration Mask Light (28)
-
1
Water
- solvent
-
2
Cetearyl Alcohol
- fatty alcohol
- emollient
- thickener
-
3
Cocos Nucifera (Coconut) Oil
- oil
- emollient
-
4
Ppg-3 Caprylyl Ether
- emulsifier
-
5
Glycereth-26
- humectant
- solvent
-
6
Behentrimonium Methosulfate
- conditioning agent
- emulsifier
-
7
Lauryl/Myristyl Polyricinoleate
- light ester
- emollient
-
8
Steartrimonium Chloride
- conditioning agent
-
9
Polyquaternium-73
- conditioning agent
- film former
- polymer
-
10
Cetearyl Olivate
- emollient
- light ester
-
11
Sorbitan Olivate
- emollient
- emulsifier
- light ester
-
12
Polyquaternium-37
- conditioning agent
- film former
- polymer
- thickener
-
13
Theobroma Cacao (Cocoa) Seed Butter
- butter
- emollient
- sealant
-
14
Orbignya Oleifera (Babassu) Seed Oil
- oil
- emollient
-
15
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
- film former
- protein
- hydrolysed protein
-
16
Polysorbate 20
- solubilizer
- emulsifier
-
17
Propylene Glycol Dicaprylate/Dicaprate
- light ester
- emollient
-
18
PPG-1 Trideceth-6
- emulsifier
- solubilizer
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
19
Phenoxyethanol
- preservative
-
20
Ethylhexylglycerin
- preservative
- emollient
-
21
Glycerin
- humectant
-
22
Sodium Benzoate
- preservative
-
23
Potassium Sorbate
- preservative
-
24
Disodium EDTA
- hard-water chelator
-
25
Citric Acid
- pH adjuster
- hard-water chelator
-
26
Isopropanol
- drying alcohol
- solvent
-
27
Tocopherol
- antioxidant
- vitamin
-
28
Fragrance
- fragrance
- declared fragrance
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
Melt Into Moisture Mask
intense moisture
SupportedHelps hair feel hydrated.hydration
SupportedHelps hair feel hydrated.softness
Stated by brandSubjective feel varies by hair.
Rapid Hydration Mask Light
improves softness and shine
SupportedReflects light for visible shine.high moisture retention
SupportedHelps hair feel hydrated.rapid hydration in 3 minutes
SupportedHelps hair feel hydrated.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
DevaCurl Melt Into Moisture Mask draws complaints about dryness and the scent.
Melt Into Moisture Mask
Enhances spiral/curl definition when applied and plopped
Ulta verified purchaser using a sample, wavy/curly hairVisibly hydrates dry, wavy hair from first use, leaving curls shinier and healthier
Ulta verified purchaser, 5-star reviewSits on top of hair rather than absorbing for some low-porosity curl types, leaving hair feeling dry after rinsing even under a hooded dryer
Ulta verified purchaser, type 4 low-porosity hair, 1-star reviewReformulation complaint: post-rebrand version feels thinner, smells different, and conditions less deeply than the earlier matcha-butter formula
Ulta verified purchaser and hairstylist, 2-star reviewRapid Hydration Mask Light
A recurring complaint is that it did not noticeably increase hydration or softness compared to a regular conditioner.
Several reviewers describe the scent as light and pleasant rather than overpowering.
Many reviewers with fine hair say it hydrates well without weighing hair down or leaving it heavy.
A few reviewers with thicker or coarser hair say it did not provide enough hydration and want the Rich version instead.
Price check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$5.00/oz vs $5.00/oz — within about the same cost per ounce.
Every mark sits on one distribution because these are compared against the same set: 347 masks and treatments with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
Melt Into Moisture Mask · Rapid Hydration Mask Light · All masks and treatments in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 9 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Still unsure? Take your consultation or browse more products.
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