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Side by side

As I Am Curling Creme vs Bumble and bumble Curl Defining Hair Styling Cream - 8.5 oz

88% function match · 11 of the 13 functions we compared match Formula overlap 46%. As I Am Curling Creme and Bumble and bumble Curl Defining Hair Styling Cream - 8.5 oz share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Curling Creme — protein-sensitive hair
  • Curl Defining Hair Styling Cream - 8.5 oz — protein-sensitive hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
As I Am Curling Creme — 8 oz container As I Am

Curling Creme

  • Styler
  • Drugstore
  • Sulfate-free
  • Protein-free
Bumble and bumble Curl Defining Hair Styling Cream - 8.5 oz — 8.5 oz container Bumble and bumble

Curl Defining Hair Styling Cream - 8.5 oz

  • Styler
  • Salon
  • Sulfate-free
  • Protein-free
Price, size & price per ounce
$9.99 8 oz · $1.25/oz
$37 8.5 oz · $4.35/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 72% of the 105 curl creams we’ve priced
Priced with its peers $$$$$ Salon tier · costs less than 69% of the 56 smoothing creams we’ve priced
Best for hair types
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Hold system Same
Moderate Gums and synthetic polymers together. Your hair
Mixed Gums and synthetic polymers together. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair Same
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Hold (as stated)
—
Light A light hold, as stated by the brand. Your hair
Cast risk Same
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Unlikely Softening ingredients sit alongside the film formers, so a hard shell is unlikely. Your hair
Oil absorption Same
None No absorbent powders or starches. Your hair
None No absorbent powders or starches. Your hair
Oils and butters Differs
Rich Butters near the top: a heavy, softening formula. Your hair
Present, lower down Oils are present, but low enough to be a finishing touch. Your hair
Fast-drying alcohol Same
None No fast-drying alcohol in the list. Your hair
None No fast-drying alcohol in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curl definitionfilm formers hold a clump together
  • Coarse or dry hairthat absorbs everything you give it
  • Protein-sensitive hairthat stiffens when protein is added
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curl definitionfilm formers hold a clump together
  • Coarse or dry hairthat absorbs everything you give it
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Oily scalp or fine hairthat gets weighed down
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Oily scalp or fine hairthat gets weighed down
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Stylercream
Stylercream
Where to buy
As I Am · Shop
Ulta
Free of
  • sulfate-free
  • protein-free
  • sulfate-free
  • protein-free
Vegan
Vegan · label states
—
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described
Hold
—
lightprovides soft hold
Finish
—
shine
How often
as needed
every wash

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientCurling CremeCurl Defining Hair Styling Cream - 8.5 oz
Water
Neutral
#1Leading
#1Leading
Glycerin
Moisturizes
#2Leading
#2Leading
Cocos Nucifera (Coconut) Oil
Softens
#3Leading
#10Secondary
Cetearyl Alcohol
Softens
#6Supporting
#5Supporting
Butyrospermum Parkii (Shea) Butter
Heavy
#8Supporting
#13Secondary
Beeswax
Buildup
#13Below the 1% line
#17Below the 1% line
Fragrance
Fragrance
#16Below the 1% line
#35Below the 1% line

What only one of them carries

Curling Creme

Curl Defining Hair Styling Cream - 8.5 oz

Full ingredient list — Curling Creme (39)
Full ingredient list — Curl Defining Hair Styling Cream - 8.5 oz (42)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsCurling CremeCurl Defining Hair Styling Cream - 8.5 oz
Supported
3
5
Partly supported
0
0
Stated by brand
0
0
Potential conflict
0
0

Curling Creme

  • curl definitionSupportedHolds a clump together.
  • moisturizing curl creamSupportedHelps hair feel hydrated.
  • long-lasting holdSupportedStructure that lasts the day.

Curl Defining Hair Styling Cream - 8.5 oz

  • Defines curls and reduces frizzSupportedSmoother strands, less frizz.
  • Leaves hair shiny with soft holdSupportedNatural movement without stiffness.
  • Deeply hydrates hairSupportedHelps hair feel hydrated.
  • Provides UV protectionSupportedA real filter is listed.
  • Formulated without parabens, phthalates, mineral oil, formaldehydeSupportedPreserved without parabens.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Bumble and bumble Curl Defining Hair Styling Cream - 8.5 oz draws complaints about curl definition.

Curling Creme

One purchaser describes the result as exceptionally effective and says they would repurchase.

repeat-purchase-oriented reviewer

A reviewer says the cream left their hair smoother, with a pleasant scent and tighter, more defined curls.

curl-definition user

One buyer thought the jar would be much larger and was disappointed by its perceived small size.

size-expectation concern

Curl Defining Hair Styling Cream - 8.5 oz

"Really defines my curls. It works well and doesn't make my hair feel weighed down"

reviewer with wavy hair (Kristen)

"Results are excellent, minimal frizz, excellent shine, no crunch and soft touchable curls"

reviewer with thick, dry 3B curls, marked most-helpful review

Helped define loose curls

reviewer with loose curls (Diana)

"Didn't seem to do anything for me", preferred a Paul Mitchell lavender product instead

reviewer with mixed 2b/3a/3b curls (Bridget)

"Not for me...leaves my hair feeling coated and dirty and does not provide any definition"

reviewer with wavy hair (Kelly)

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$1.25/oz vs $4.35/oz — Bumble and bumble Curl Defining Hair Styling Cream - 8.5 oz costs about 3.5× more per ounce than As I Am Curling Creme.

Curling Creme

Against 105 curl creams with a computable unit price.

Curl Defining Hair Styling Cream - 8.5 oz

Against 56 smoothing creams with a computable unit price.

Value readCurling CremeCurl Defining Hair Styling Cream - 8.5 oz
Label
Priced with its peersSits in the middle of the range for curl creams per ounce.
Priced with its peersSits in the middle of the range for smoothing creams per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Curling Creme vs Rich Kid Coconut Oil GelIGK · 90% function matchCurl Defining Hair Styling Cream - 8.5 oz vs MITCH Construction PastePaul Mitchell · 93% function matchCurling Creme vs Curl Light Defining Styling Cream - 8.5 ozBumble and bumble · 90% function matchCurl Defining Hair Styling Cream - 8.5 oz vs Styling Microweb FiberSebastian · 89% function matchCurling Creme vs Moisture Miracle Curling CreamAfrican Pride · 88% function matchCurl Defining Hair Styling Cream - 8.5 oz vs Anti-Frizz CrèmeOUAI · 89% function matchCurling Creme vs MITCH Construction PastePaul Mitchell · 84% function matchCurl Defining Hair Styling Cream - 8.5 oz vs Healthy Sexy Hair Styling PasteSexy Hair · 89% function match

Curling Creme · Curl Defining Hair Styling Cream - 8.5 oz · All curl creams in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 3 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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