Skip to main content

Side by side

As I Am Born Curly Baby Shampoo & Body Wash vs As I Am Dry & Itchy Scalp Care Shampoo

27% function match · 3 of the 13 functions we compared match Formula overlap 17%. As I Am Born Curly Baby Shampoo & Body Wash and As I Am Dry & Itchy Scalp Care Shampoo share 2 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Born Curly Baby Shampoo & Body Wash — colour-treated hair
  • Dry & Itchy Scalp Care Shampoo — flaking scalps

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
As I Am

Born Curly Baby Shampoo & Body Wash

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
As I Am Dry & Itchy Scalp Care Shampoo — container, alternate view As I Am

Dry & Itchy Scalp Care Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Protein-free
Price, size & price per ounce
$6.99 8 oz · $0.87/oz
$10.99 12 oz · $0.94/oz
Value / price positioning
Priced with its peers $$$$$ Drugstore tier · costs less than 72% of the 817 shampoos we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 69% of the 817 shampoos we’ve priced
Best for hair types
Wavy–Coily The brand’s own claims name curly or textured hair. Your hair
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Moisture level Differs
Moderate Humectants in the working part of the formula. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Differs
Moderate Removes oil and product; leaves some conditioning behind. Your hair
None No detergent — the conditioners do the cleaning. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Differs
Prominent Protein high in the list — a strengthening formula, not a moisture one. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Differs
None Nothing here needs a detergent wash to remove. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Low Your hair
High Your hair
Expected lather Differs
Moderate An ordinary shampoo lather. Your hair
Little Very little foam; it is worked through rather than lathered. Your hair
Scalp active Differs
None No over-the-counter scalp active. Your hair
piroctone olamine Carries an over-the-counter scalp active, listed under Drug Facts. Your hair
Hard-water defence Same
None No chelating agent in the list. Your hair
None No chelating agent in the list. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Covers the core
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-hungry hairthat stretches and stays stretched when wet
  • Maximum slipfor hair that tangles the moment it is wet
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Flaking scalpsthis carries an over-the-counter active
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Frequent washerswho want gentler cleansing
Why you might skip it
  • Scents bother youthis product carries a scent
  • Protein-sensitive hairthat goes stiff or straw-like on protein
  • Dry or very humid airwhere heavy humectants work against you
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Oily scalp or fine hairthat gets weighed down
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Line
Born Curly
Dry & Itchy Scalp Care
Where to buy
Brand website · Target
Brand website · Target
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
  • sulfate-free
  • protein-free
Vegan
Vegan · label states
—
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Mint & herbal · Fresh & airy

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientBorn Curly Baby Shampoo & Body WashDry & Itchy Scalp Care Shampoo
Water
Neutral
#1Leading
#1Leading
Polyquaternium-10
Detangles
#3Leading
#20Below the 1% line
Aloe Barbadensis Leaf Juice
Moisturizes
#6Supporting
#2Leading
Fragrance
Fragrance
#14Below the 1% line
#14Below the 1% line

What only one of them carries

Born Curly Baby Shampoo & Body Wash

Dry & Itchy Scalp Care Shampoo

Full ingredient list — Born Curly Baby Shampoo & Body Wash (14)
Full ingredient list — Dry & Itchy Scalp Care Shampoo (33)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsBorn Curly Baby Shampoo & Body WashDry & Itchy Scalp Care Shampoo
Supported
1
1
Partly supported
0
0
Stated by brand
1
2
Potential conflict
0
0

Born Curly Baby Shampoo & Body Wash

  • Gentle, tear free cleanser that softens, hydrates, and detangles curls from head to toeSupportedHelps hair feel hydrated.
  • Safe for daily useStated by brandCan’t be confirmed from label.

Dry & Itchy Scalp Care Shampoo

  • Fights dandruff, soothes itchiness and reduces redness.SupportedA recognised active does the work.
  • Improves scalp moisture by 27%Stated by brandOnly the brand’s testing shows this.
  • Eases combing up to 39%Stated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Both praised for moisture and the scent.

Born Curly Baby Shampoo & Body Wash

Multiple reviewers specifically call out good slip and moisture for toddler/child hair textures.

Parents of toddlers

Parents report it leaves their child's hair soft, detangled, and easy to comb through, and note it is gentle on skin too.

Parents washing young children/toddlers hair

A parent managing a child's alopecia says it is the only product on the market that works for them and hopes the formula is never changed.

Parent of child with alopecia

Reviewers who tried the whole Born Curly line report their baby's or son's hair (and in one case skin) came out soft with a pleasant scent.

Parents using the full product line

Dry & Itchy Scalp Care Shampoo

The peppermint/tea tree scent and cooling sensation are frequently called out as pleasant.

Reviewers commonly pair it with the brand's matching CoWash and leave-in conditioner as a routine.

Described as a gentle, non-stripping cleanser that removes buildup without over-drying, valued especially by textured-hair users.

textured hair reviewers

Reviewers with dry, itchy, flaky scalps report meaningful relief from discomfort and irritation.

dry/itchy scalp reviewers

Some long-time users mention a past reformulation (removal of zinc pyrithione) with mixed reactions to the updated formula.

long-time/repeat buyers

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.87/oz vs $0.94/oz — within about the same cost per ounce.

$0.00/oz median $1.47/oz $17.29/oz $0.87/oz Born Curly Baby Shampoo & $0.94/oz Dry & Itchy Scalp Care Sha

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readBorn Curly Baby Shampoo & Body WashDry & Itchy Scalp Care Shampoo
Label
Priced with its peersSits in the middle of the range for shampoos per ounce.
Priced with its peersSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Born Curly Baby Shampoo & Body Wash vs ACV Clarifying ShampooWondercurl · 95% function matchDry & Itchy Scalp Care Shampoo vs Apple Cider Vinegar Hair Rinse LitedpHUE · 77% function matchBorn Curly Baby Shampoo & Body Wash vs Black Vanilla Moisture & Shine Sulfate Free ShampooCarol's Daughter · 93% function matchDry & Itchy Scalp Care Shampoo vs Apple Cider Vinegar Hair RinsedpHUE · 77% function matchBorn Curly Baby Shampoo & Body Wash vs Clinically Formulated Biotin ShampooPura d'or · 89% function matchDry & Itchy Scalp Care Shampoo vs Caribbean Coconut Milk ShampooAlikay Naturals · 75% function matchBorn Curly Baby Shampoo & Body Wash vs Scalp Relief ShampooNioxin · 89% function matchDry & Itchy Scalp Care Shampoo vs Multi-Tasker 10 ShampooPantene · 75% function match

Born Curly Baby Shampoo & Body Wash · Dry & Itchy Scalp Care Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

Still unsure? Take your consultation or browse more products.

Your personalized hair plan

Tell us what’s going on with your hair, see what we understand, and get a plan built around it — with the reason behind every recommendation.

Free to start · $49.00 for your consultation and hair profile · No subscription · Nothing you must buy

Start your consultation