Skip to main content

Side by side

Alberto VO5 Gentle Cleansing Co-Wash with Jojoba and Aloe vs Aunt Jackie's Purify Me Moisturizing Co-Wash Cleanser

65% function match · 5 of the 9 functions we compared match Formula overlap 21%. Alberto VO5 Gentle Cleansing Co-Wash with Jojoba and Aloe and Aunt Jackie's Purify Me Moisturizing Co-Wash Cleanser share 2 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Gentle Cleansing Co-Wash with Jojoba and Aloe — cuticle-smoothing pH
  • Purify Me Moisturizing Co-Wash Cleanser — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
Aunt Jackie's Purify Me Moisturizing Co-Wash Cleanser — 12 oz container Aunt Jackie's

Purify Me Moisturizing Co-Wash Cleanser

  • Co-wash
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$5.56 15 oz · $0.37/oz
$10.95 12 oz
Value / price positioning
Lower cost than most co-washes $$$$$ Drugstore tier · costs less than 100% of the 95 co-washes we’ve priced
Not enough priced co-washes to place it Drugstore tier
Best for hair types
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Wavy–Coily Co-washes, curl creams, and gels are built around wave and curl. Your hair
Moisture level Differs
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Differs
Little Nothing here is built to reduce combing force. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Fragrance
Prominent Fragrance sits in the first eight ingredients — a larger share of the formula. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Protein
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Oils and butters Differs
None No oils or butters in the list. Your hair
Present, lower down Oils are present, but low enough to be a finishing touch. Your hair
Formula completeness
out of 10
A simple formula
out of 10
Covers the core
Who should choose this
  • Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
  • Short ingredient listsfifteen ingredients or fewer
  • Tight budgetsit sits in the lower price tiers
  • Colour-treated hairthat fades faster in a sulfate wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Curly-method routinesno sulfates and no water-insoluble silicones
  • Curl definitionfilm formers hold a clump together
Why you might skip it
  • Scents bother youthis product carries a scent
  • Sulfate-free routinesit uses a sulfate detergent
  • Hair that tangles wetnothing here reduces combing force
  • Scents bother youthis product carries a scent
  • Dry or very humid airwhere heavy humectants work against you
  • Hard waterno chelator here to bind the minerals
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Co-washcream
Co-wash
Where to buy
Amazon
Grocery / mass · Amazon
Free of
  • sulfate-free
  • silicone-free
  • curly-method compatible
Vegan
Not vegan · ingredient list
Scent
Scented, not described
Sweet & vanilla

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientGentle Cleansing Co-Wash with Jojoba and AloePurify Me Moisturizing Co-Wash Cleanser
Water
Neutral
#1Leading
#1Leading
Cocamidopropyl Betaine
Cleanses
#3Leading
#10Secondary
Glycerin
Moisturizes
#4Supporting
#6Supporting
Fragrance
Fragrance
#5Below the 1% line
#11Below the 1% line
Citric Acid
pH balancer
#6Below the 1% line
#19Below the 1% line

What only one of them carries

Full ingredient list — Gentle Cleansing Co-Wash with Jojoba and Aloe (7)
Full ingredient list — Purify Me Moisturizing Co-Wash Cleanser (30)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsGentle Cleansing Co-Wash with Jojoba and AloePurify Me Moisturizing Co-Wash Cleanser
Supported
0
0
Partly supported
0
0
Stated by brand
0
1
Potential conflict
0
0

Gentle Cleansing Co-Wash with Jojoba and Aloe

No claims recorded for this product beyond the ones above.

Purify Me Moisturizing Co-Wash Cleanser

  • Gentle enough for daily use and protective stylingStated by brandCan’t be confirmed from label.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Alberto VO5 Gentle Cleansing Co-Wash with Jojoba and Aloe draws complaints about weight.

Gentle Cleansing Co-Wash with Jojoba and Aloe

Cheaper alternative that performs as well as designer co-washes

Moisturizing, easy on hair without being too heavy

Leaves a heavy, greasy film and is hard to rinse for some users

Purify Me Moisturizing Co-Wash Cleanser

Best co-wash reviewer has tried; pleasant not-overbearing scent, texture like thin batter, easy to work through hair

Removes product build-up between wash days brilliantly; would recommend

A reviewer with short, very kinky hair reports strong results pairing this co-wash with the brand's detangler and curling custard, asking the brand to never discontinue it.

Single reviewer, short/kinky hair, multi-product routine with brand detangler + curling custard

Co-wash cleanses like a conditioner; recommends following with a regular conditioner afterward

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

Gentle Cleansing Co-Wash with Jojoba and Aloe

Against 95 co-washes with a computable unit price.

Value readGentle Cleansing Co-Wash with Jojoba and AloePurify Me Moisturizing Co-Wash Cleanser
Label
Lower cost than most co-washesCosts less per ounce than most co-washes we have researched.
Not enough priced co-washes to place itWe need more comparable products before we can place this.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Gentle Cleansing Co-Wash with Jojoba and Aloe · Purify Me Moisturizing Co-Wash Cleanser · All co-washes in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 6 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

Still unsure? Take your consultation or browse more products.

Your personalized hair plan

Tell us what’s going on with your hair, see what we understand, and get a plan built around it — with the reason behind every recommendation.

Free to start · $49.00 for your consultation and hair profile · No subscription · Nothing you must buy

Start your consultation