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Side by side

African Pride Feel It Formula Strengthening Shampoo vs Aunt Jackie's Oh So Clean! Moisturizing & Softening Shampoo

94% function match · 11 of the 13 functions we compared match Formula overlap 86%. African Pride Feel It Formula Strengthening Shampoo and Aunt Jackie's Oh So Clean! Moisturizing & Softening Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
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When each one is the right call

What each formula is built for, from its own ingredient list.

  • Feel It Formula Strengthening Shampoo — colour-treated hair
  • Oh So Clean! Moisturizing & Softening Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
African Pride Feel It Formula Strengthening Shampoo — 12 oz container African Pride

Feel It Formula Strengthening Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Aunt Jackie's Oh So Clean! Moisturizing & Softening Shampoo — 12 oz container Aunt Jackie's

Oh So Clean! Moisturizing & Softening Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
  • Silicone-free
Price, size & price per ounce
$6.79 12 oz · $0.61/oz
$10.95 12 oz · $0.91/oz
Value / price positioning
Lower cost than most shampoos $$$$$ Drugstore tier · costs less than 84% of the 805 shampoos we’ve priced
Priced with its peers $$$$$ Drugstore tier · costs less than 70% of the 805 shampoos we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
Moderate Humectants in the working part of the formula. Your hair
Moderate Humectants in the working part of the formula. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
None No protein or amino acids in the list. Your hair
None No protein or amino acids in the list. Your hair
Silicone / wax buildup Same
None Nothing here needs a detergent wash to remove. Your hair
None Nothing here needs a detergent wash to remove. Your hair
Clarifying wash needed
Low Your hair
Low Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Differs
None No chelating agent in the list. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Maximum slipfor hair that tangles the moment it is wet
  • Colour-treated hairthat fades faster in a sulfate wash
  • Protein-sensitive hairthat stiffens when protein is added
  • Fast-oiling scalpsthat need a real reset wash
  • Maximum slipfor hair that tangles the moment it is wet
Why you might skip it
  • Scents bother youthis product carries a strong scent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Hair that needs proteinthere is none in this list
  • Scents bother youthis product carries a scent
  • Dry or damaged haira strong detergent system strips as it cleans
  • Hair that needs proteinthere is none in this list
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Grocery / mass
Grocery / mass · Amazon
Free of
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
  • sulfate-free
  • silicone-free
  • protein-free
  • curly-method compatible
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientFeel It Formula Strengthening ShampooOh So Clean! Moisturizing & Softening Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium C14-16 Olefin Sulfonate
Cleanses
#2Leading
#2Leading
Cocamidopropyl Betaine
Cleanses
#3Leading
#4Supporting
Glycol Stearate
Softens
#4Supporting
#6Supporting
Cocamide MEA
Cleanses
#5Supporting
#3Leading
Fragrance
Fragrance
#19Below the 1% line
#14Below the 1% line
Sodium Chloride
Stabilizes
#20Below the 1% line
#5Supporting
Glycerin
Moisturizes
#11Below the 1% line
#7Supporting

What only one of them carries

Full ingredient list — Feel It Formula Strengthening Shampoo (25)
Full ingredient list — Oh So Clean! Moisturizing & Softening Shampoo (26)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsFeel It Formula Strengthening ShampooOh So Clean! Moisturizing & Softening Shampoo
Supported
0
3
Partly supported
0
0
Stated by brand
1
0
Potential conflict
0
0

Feel It Formula Strengthening Shampoo

  • deeply cleanses scalp and hair while helping strengthen strandsStated by brandCan’t be confirmed from label.

Oh So Clean! Moisturizing & Softening Shampoo

  • Gently cleanses and instantly detanglesSupportedEasier detangling, less breakage.
  • Controls frizzSupportedSmoother strands, less frizz.
  • Great for natural, relaxed or color-treated hairSupportedLess fade per wash.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Feel It Formula Strengthening Shampoo

Most reviewers describe a rich lather that cleans well without stripping their hair, leaving it feeling clean and soft after rinsing.

Reviewers very frequently mention a strong, long-lasting peppermint and rosemary scent along with a tingling, cooling sensation on the scalp while washing.

A recurring minority of reviewers say the shampoo left their hair feeling dry, brittle, or stripped of moisture after use.

Oh So Clean! Moisturizing & Softening Shampoo

Lathers richly; a little product washes a full head

general natural-hair reviewers on Walmart/Amazon

Does not strip moisture from very dry, frizzy curls/coils

reviewers with dry, frizz-prone natural hair

Thick consistency, doesn't feel watered-down for the price point

value-conscious drugstore shoppers

Effective detangler despite being a shampoo, not just a conditioner

reviewers with coily/4-type hair

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.61/oz vs $0.91/oz — Aunt Jackie's Oh So Clean! Moisturizing & Softening Shampoo costs about 1.5× more per ounce than African Pride Feel It Formula Strengthening Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $0.61/oz Feel It Formula Strengthen $0.91/oz Oh So Clean! Moisturizing

Every mark sits on one distribution because these are compared against the same set: 805 shampoos with a computable unit price.

Value readFeel It Formula Strengthening ShampooOh So Clean! Moisturizing & Softening Shampoo
Label
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.
Priced with its peersSits in the middle of the range for shampoos per ounce.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Feel It Formula Strengthening Shampoo · Oh So Clean! Moisturizing & Softening Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 10 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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