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Side by side

African Pride Feel It Formula Strengthening Mask Hair Treatment vs Philip Kingsley Elasticizer Deep-Conditioning Treatment

10 of 10 functions match Formula overlap 47%. African Pride Feel It Formula Strengthening Mask Hair Treatment and Philip Kingsley Elasticizer Deep-Conditioning Treatment share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • Feel It Formula Strengthening Mask Hair Treatment — maximum slip
  • Elasticizer Deep-Conditioning Treatment — fragrance-free

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
African Pride Feel It Formula Strengthening Mask Hair Treatment — 12 oz container African Pride

Feel It Formula Strengthening Mask Hair Treatment

  • Mask / treatment
  • Drugstore
  • Sulfate-free
  • Moisture-rich
Philip Kingsley Elasticizer Deep-Conditioning Treatment — 5.07 oz container Philip Kingsley

Elasticizer Deep-Conditioning Treatment

  • Mask / treatment
  • Prestige
  • Sulfate-free
  • Fragrance-free
Price, size & price per ounce
$6.79 12 oz · $0.58/oz
$55–56 5.07 oz · $10.85/oz

Compared at different sizes — 12 oz against 5.07 oz. Per-ounce prices favour the larger bottle.

Value / price positioning
Lower cost than most masks and treatments $$$$$ Drugstore tier · costs less than 98% of the 341 masks and treatments we’ve priced
Same job for less elsewhere $$$$$ Prestige tier · costs more than 94% of the 341 masks and treatments we’ve priced
Best for hair types
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Oils and butters Same
Moderate Oils sit high in the list — a softening, coating formula. Your hair
Moderate Oils sit high in the list — a softening, coating formula. Your hair
Slip / detangling Same
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair Same
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
None listed No fragrance is listed. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
  • A wide range of haira middle-of-the-range weight
  • Tight budgetsit sits in the lower price tiers
  • Fragrance-freeno fragrance (parfum) on the label
  • Unscentedfree of strong smells
  • Maximum slipfor hair that tangles the moment it is wet
  • Dry, thirsty hairhumectants and emollients both sit up front
Why you might skip it
  • Scents bother youthis product carries a strong scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Very dry or damaged hairit contains fast-drying alcohol
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or very humid airwhere heavy humectants work against you
  • Vegan and cruelty-freeour record does not support both claims here
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Mask / treatment
Mask / treatment
Where to buy
Grocery / mass
Brand website · Specialty beauty · Walmart
Free of
  • sulfate-free
  • sulfate-free
  • fragrance-free
Vegan
—
Not vegan · ingredient list
Scent
Scented, not described
Unscented
Use stage
—
Before shampoo
Start on
—
damp hair
Label wait
—
at least 20 minutes (longer allowed)
Needs
—
a shampoo and a conditioner
How often
weekly
weekly
Treatment focus
—
moisture

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientFeel It Formula Strengthening Mask Hair TreatmentElasticizer Deep-Conditioning Treatment
Water
Neutral
#1Leading
#1Leading
Cetearyl Alcohol
Softens
#2Leading
#5Supporting
Glycerin
Moisturizes
#3Leading
#3Leading
Guar Hydroxypropyltrimonium Chloride
Detangles
#7Supporting
#11Below the 1% line
Propylene Glycol
Moisturizes
#21Below the 1% line
#4Supporting
Cetrimonium Chloride
Detangles
#16Below the 1% line
#8Supporting

What only one of them carries

Feel It Formula Strengthening Mask Hair Treatment

Elasticizer Deep-Conditioning Treatment

Full ingredient list — Feel It Formula Strengthening Mask Hair Treatment (36)
Full ingredient list — Elasticizer Deep-Conditioning Treatment (16)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsFeel It Formula Strengthening Mask Hair TreatmentElasticizer Deep-Conditioning Treatment
Supported
1
0
Partly supported
0
0
Stated by brand
0
4
Potential conflict
0
0

Feel It Formula Strengthening Mask Hair Treatment

  • rich in proteins to deeply strengthen and hydrate strands root to tipSupportedHelps hair feel hydrated.

Elasticizer Deep-Conditioning Treatment

  • Clinically proven to reduce breakage by 46% after one useStated by brandOnly the brand’s testing shows this.
  • 94% agreed dry hair felt revived after one applicationStated by brandOnly the brand’s testing shows this.
  • 94% said hair no longer felt like straw post-useStated by brandOnly the brand’s testing shows this.
  • 91% agreed hair felt intensely nourished after one useStated by brandOnly the brand’s testing shows this.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Feel It Formula Strengthening Mask Hair Treatment

Many reviewers say the peppermint scent and cooling tingle on the scalp is very strong, and several found it overpowering enough to dislike, while most describe it as pleasant.

A recurring smaller group of reviewers reports the mask did not noticeably moisturize or strengthen their hair and left it feeling dry once rinsed out.

Reviewers repeatedly describe the mask leaving hair soft, moisturized, and easier to detangle after a short sit time of around 15 to 30 minutes.

Elasticizer Deep-Conditioning Treatment

Deeply softens and hydrates dry, bleached, or damaged hair

Holland & Barrett/M&S reviewers of Elasticizer

Reviewers report shinier, healthier-looking hair and less breakage after use

Holland & Barrett/M&S reviewers

Improves manageability, elasticity, and reduces frizz without weighing hair down

Holland & Barrett/M&S reviewers

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.58/oz vs $10.85/oz — Philip Kingsley Elasticizer Deep-Conditioning Treatment costs about 19× more per ounce than African Pride Feel It Formula Strengthening Mask Hair Treatment.

$0.19/oz median $3.45/oz $24.50/oz $0.58/oz Feel It Formula Strengthen $10.85/oz Elasticizer Deep-Condition

Every mark sits on one distribution because these are compared against the same set: 341 masks and treatments with a computable unit price.

Value readFeel It Formula Strengthening Mask Hair TreatmentElasticizer Deep-Conditioning Treatment
Label
Lower cost than most masks and treatmentsCosts less per ounce than most masks and treatments we have researched.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

Feel It Formula Strengthening Mask Hair Treatment vs Silk 8 Deep Conditioner - Maximum Thermal ProtectionUncle Funky's Daughter · 98% function matchElasticizer Deep-Conditioning Treatment vs Silk 8 Deep Conditioner - Maximum Thermal ProtectionUncle Funky's Daughter · 98% function matchFeel It Formula Strengthening Mask Hair Treatment vs Heal & Renew Intensive Hair MasqueUncle Funky's Daughter · 98% function matchElasticizer Deep-Conditioning Treatment vs Heal & Renew Intensive Hair MasqueUncle Funky's Daughter · 98% function matchFeel It Formula Strengthening Mask Hair Treatment vs Deep Brilliance Deep Protein MasqueCHI · 98% function matchElasticizer Deep-Conditioning Treatment vs Deep Brilliance Deep Protein MasqueCHI · 98% function matchFeel It Formula Strengthening Mask Hair Treatment vs Goddess Strength Cocoon Hydrating Hair MaskCarol's Daughter · 95% function matchElasticizer Deep-Conditioning Treatment vs Goddess Strength Cocoon Hydrating Hair MaskCarol's Daughter · 95% function match

Feel It Formula Strengthening Mask Hair Treatment · Elasticizer Deep-Conditioning Treatment · All masks and treatments in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 12 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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