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Wella Professionals

Eimi Smooth Perfect Me

Finisher / Anti-frizz finisher, medium-weight

  • Finisher
  • anti frizz finish
  • lotion
  • Sulfate-free
  • Protein-free
  • Not cruelty-free · PETA-listed
Size100 ml / 3.38 oz
Price$16.15seen at one store · 3.38 oz
Price / oz$5.23/ozat 3.38 oz
Where to buy3 stores · $16.15–22.50

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: wella.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

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$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

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Upper-mid price for a anti-frizz finisher

$5.23/oz at 3.38 oz, more than 53% of the 31 anti-frizz finishers , which mostly run $2.97–10.25/oz. The cost less.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Very dry hairno fast-drying alcohol in the list
Aerosol avoidancea pump or tube, not a pressurised can
A wide range of haira middle-of-the-range weight

Maybe skip if

this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Hair that looks dullno recognised shine system in the list
Vegan and cruelty-freeour record does not support both claims here
Picking it up locallywe’ve only seen it sold in one channel

Whether a finisher this rich looks shiny or greasy on you depends on your strand thickness and how oily your hair gets. Your consultation answers that.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Oils and butters None

No oils or butters in the list.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater/Eau solvent The base everything else is dissolved in Neutral
Isohexadecane solvent The base everything else is dissolved in Shine
Isopropyl Palmitate light ester Light slip without much weight Shine
Dimethicone silicone The shine system Buildup
Polyacrylamide film former Lays down the film that holds a shape Holds
Stearyl Alcohol fatty alcohol Thickens and conditions (not a drying alcohol) Shine
C13-14 Isoparaffin emollient Softens and smooths the strand Shine
Sodium Benzoate preservative Keeps the product from spoiling Stabilizes
FragranceFragrance/Parfum fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. The silicones here need a detergent wash to come off.
Full ingredient list (17)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Water/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Isohexadecane
    General function

    A light, quickly evaporating carrier that spreads silicones and oils thinly, then leaves.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • solvent
    • emollient
  • 3 Isopropyl Palmitate
    General function

    A light ester that spreads quickly and leaves a smooth, non-greasy feel.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    PubChem
    • light ester
    • emollient
  • 4 Dimethicone
    General function

    The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    • silicone
    • emollient
    • conditioning agent
  • 5 Polyacrylamide
    General function

    A thickening polymer that also leaves a light film, used in gels and styling creams.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
    • thickener
  • 6 Stearyl Alcohol
    General function

    A fatty alcohol that thickens conditioners and helps them coat the hair evenly.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 7 C13-14 Isoparaffin
    General function

    A light carrier used to spread silicones and polymers thinly.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • emollient
    • solvent
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 8 Sodium Benzoate
    General function

    A food-grade preservative that works only in acidic formulas, which is why it usually appears alongside citric acid.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • preservative
  • 9 Phenoxyethanol
    • preservative
  • 10 Benzyl Alcohol
    • preservative
    • solvent
  • 11 Steareth-21
    • emulsifier
  • 12 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • 13 Fragrance · Fragrance/Parfum
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 14 PEG-23M
    • polymer
    • thickener
    • binder
  • 15 Steareth-2
    • emulsifier
  • 16 Laureth-7
    • emulsifier
    • solubilizer
  • 17 Disodium EDTA
    General function

    Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator

What the whole list adds up to

  • 5 emollients
  • 4 solvents
  • 3 thickeners
  • 3 preservatives
  • 3 emulsifiers
  • 2 conditioning agents
  • 2 polymers
  • 1 light ester
  • 1 silicone
  • 1 film former
  • 1 fatty alcohol
  • 1 humectant
  • 1 vitamin
  • 1 fragrance

Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 3.38 oz

Seen at $16.15 lowest of 2 stores · checked Oct 17
Good value under $8 Under $2.32/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $13 at this size.

Show the price ladder
Where we’ve seen it3 listings · 3 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count, from grey-market or unverified sellers.

How we work this out
  1. 3.38 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $16.15 is the price we have observed for the 3.38 oz. We need three stores before we call a price commonly seen.
  3. Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.32/oz; at 3.38 oz that is $8. Under that line you are paying less than most of them.
  4. About $13 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 3.38 oz.

Formula

Formula score
10 of 10

The formula carries the systems a anti-frizz finisher is built around, and it sits in the middle of the range for anti-frizz finishers per ounce.

How the score is counted
  • 4 products we score as doing the same job cost less per ounce
  • Costs more per ounce than 53% of the 31 anti-frizz finishers we’ve priced
  • Covers 6 of the 6 things a anti-frizz finisher should do
  • Reviewers mention 3 things they like about how it performs
  • A shine systemThe silicone, oil, or ester that produces gloss.3 pts
  • A weightless carrierDelivers the shine without leaving grease.2 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • An antioxidantKeeps the oils in the bottle from going off.1 pt
  • No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Bed HeadSame function Straighten Out™ Anti Frizz Serum $3.45/oz $1.78/oz less
  • Protein-free
  • Alcohol-free
  • No aerosol
Differs
  • Drugstore tier
Compare
Garnier FructisLowest cost per oz Whole Blends Hair Honey Repairing Serum $1.76/oz $3.47/oz less
  • Protein-free
  • Shine
  • Alcohol-free
· Close function
Function
  • Film formers
  • Water-binding (humectants)
Also
  • Drugstore tier
  • 5.1 oz bottle
Compare
Color WowFragrance-free Extra Strength Dream Coat $1.79/oz $3.44/oz less
  • Fragrance-free
  • Unscented
  • Protein-free
· Close function
Function
  • Film formers
  • Water-binding (humectants)
Also
  • Unscented
  • Salon tier
  • 6.7 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

Good for the right person
Best user

Hair that stiffens on protein, for a protein-free formula and a formula with no drying alcohol

Biggest tradeoff

Less suited to anyone sensitive to fragrance, curly-method routines, or hair that looks dull

Best alternative if not

Bed Head Straighten Out™ Anti Frizz Serum, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

1
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Adds shine and helps repair hair

No protein or bond ingredient appears in the list.

—

Stated by brand

Can’t be confirmed from label.

Moisturizes and tames flyaways

Humectants and emollients are present, but lower in the list than the claim implies.

  • Isohexadecane
  • Isopropyl Palmitate
  • Dimethicone
Partly supported

Some hydration, at a low level.

Provides heat protection from styling tools

Heat protection is a performance claim; an ingredient list cannot confirm it.

  • Dimethicone
  • Polyacrylamide
  • PEG-23M
Stated by brand

Only lab testing can show this.

Lightweight smoothing lotion without stiffness

Silicones or film formers smooth the cuticle, which is the usual mechanism.

  • Dimethicone
  • Polyacrylamide
  • PEG-23M
Supported

Smoother strands, less frizz.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Reviewers, including stylists, call it a dependable thermal protectant that lets them blow dry and straighten with smooth, shiny results and less damage.

Stylists and clients who use heat tools; most reviews were collected through a promotion

Reviewers say it is light, not heavy, stiff, damp or oily, with a balanced moisture feel on all hair types.

Reviewers comparing it with heavier products

Many reviewers single out a very pleasant scent that clients and users notice.

Stylists and users commenting on fragrance

More from Wella Professionals

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (2 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-10-17.
  • Ingredient references are linked for 4 of 9 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-17.

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