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Virtue

6-in-1 Styler

Leave-in / Everyday leave-in, medium-weight

  • Leave-in
  • cream
  • Sulfate-free
  • Moisture-rich
  • Not vegan · ingredient list
Size4 fl ozmost listed · 2 sizes
Price$33–38commonly seen · 4 oz · from $7.60/oz in the 5 oz
Price / oz$9.50/ozat 4 oz
Where to buy6 stores · 2 sizes

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: virtuelabs.com

Personal fit

Is this right for you?

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Priced above most leave-ins

$9.50/oz at 4 oz — more than 94% of the 481 leave-ins , which mostly run $1.17–5.55/oz.

Price and stores

Great for

Dry, thirsty hairhumectants and emollients both sit up front
Curl definitionfilm formers hold a clump together
Very dry hairno fast-drying alcohol in the list
A wide range of haira middle-of-the-range weight

Maybe skip if

this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Dry or very humid airwhere heavy humectants work against you
Vegan and cruelty-freeour record does not support both claims here
Tight budgetsit sits in the upper price tiers
Picking it up locallywe have it recorded in one channel only

Whether this weight sits well on your hair depends on density, porosity, and how much you already layer — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Slip and detangling Some

Some slip, mostly from esters or silicones rather than conditioners.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Oils and butters None

No oils or butters in the list.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua (Water, Eau) solvent The base everything else is dissolved in Neutral
Cyclopentasiloxane silicone Smooths the cuticle and adds shine Buildup
Dimethicone silicone Smooths the cuticle and adds shine Buildup
Glycerin humectant Pulls water into the hair Moisturizes
Phenyl Trimethicone silicone Smooths the cuticle and adds shine Buildup
Dimethiconol silicone Smooths the cuticle and adds shine Buildup
Keratin protein Firms up soft, over-stretchy hair Protein
Panthenol humectant Pulls water into the hair Detangles
Ethylhexylglycerin preservative Keeps the product from spoiling Softens
FragranceParfum (Fragrance) fragrance The scent Fragrance
Phenoxyethanol preservative Keeps the product from spoiling Stabilizes
Chlorphenesin preservative Keeps the product from spoiling Stabilizes
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Contains fragrance. The silicones here need a detergent wash to come off.
Full ingredient list (29)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Aqua (Water, Eau)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Cyclopentasiloxane
    General function

    A light, fast-evaporating silicone that spreads other ingredients then leaves. It gives serums their weightless glide.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitBuild-up-sensitive routines

    It leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFine or easily flattened hair

    A cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.

    PubChem
    • silicone
    • emollient
  • 3 Dimethicone
    General function

    The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    • silicone
    • emollient
    • conditioning agent
  • 4 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 5 Phenyl Trimethicone
    General function

    A high-refractive silicone used specifically for visible shine in serums and finishing oils.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    • silicone
    • emollient
  • 6 Dimethiconol
    General function

    A high-shine silicone often paired with dimethicone for a smoother, glossier finish.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    May not suitBuild-up-sensitive routines

    Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

    PubChem
    • silicone
    • emollient
  • 7 Keratin
    General function

    The protein hair is made of. On the outside of the strand it fills gaps and firms up the feel for a few washes.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May not suitProtein-sensitive hair

    A large surface-depositing protein. If protein reliably makes your hair feel rigid, this is the form most likely to do it.

    DependsVery dry or highly damaged hair

    Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.

    • protein
  • 8 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 9 Tocopherol
    • antioxidant
    • vitamin
  • 10 Ethylhexylglycerin
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient
  • 11 Polyacrylamide
    General function

    A thickening polymer that also leaves a light film, used in gels and styling creams.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
    • thickener
  • 12 Maltodextrin/VP Copolymer
    General function

    A starch-based hold polymer that sets softly and washes out with water.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 13 PVP
    General function

    A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    DependsCurls or waves needing flexible hold

    It sets firm on its own. Whether the curl stays flexible depends on the plasticisers and oils the rest of the formula carries.

    PubChem
    • film former
    • polymer
  • 14 Maltodextrin
    General function

    A starch fragment that soaks up oil and water, which is what puts it in dry shampoos. It also carries spray-dried plant extracts and leaves a light film.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Takes up oil at the root, which is where fine hair goes flat first.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    DependsCurls or waves needing flexible hold

    How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.

    • absorbent
    • film former
    • binder
  • 15 Ammonium Acryloyldimethyltaurate/Vp Copolymer
    • film former
    • polymer
  • 16 Fragrance · Parfum (Fragrance)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 17 Oleth-10
    • emulsifier
    • solubilizer
  • 18 C13-14 Isoparaffin
    General function

    A light carrier used to spread silicones and polymers thinly.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • emollient
    • solvent
  • 19 Oleth-20
    • emulsifier
    • solubilizer
  • 20 Laureth-7
    • emulsifier
    • solubilizer
  • 21 Phenoxyethanol
    • preservative
  • 22 Chlorphenesin
    • preservative
  • 23 Cyclohexasiloxane
    General function

    A light, evaporating silicone that spreads other ingredients then leaves nothing behind.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    It leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFine or easily flattened hair

    A cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.

    PubChem
    • silicone
    • emollient
  • 24 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 25 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 26 Benzyl Salicylate
    General function

    A soft floral fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 27 Citronellol
    General function

    A rose-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 28 Citral
    General function

    A lemon-scented fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 29 Eugenol
    General function

    A clove-scented fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen

What the whole list adds up to

  • 7 emollients
  • 7 fragrances
  • 6 named fragrance allergens
  • 5 silicones
  • 5 film formers
  • 4 polymers
  • 3 preservatives
  • 3 emulsifiers
  • 3 solubilizers
  • 2 solvents
  • 2 conditioning agents
  • 2 humectants
  • 2 vitamins
  • 1 protein

Ingredient list captured 2026-08-23. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 4 oz

Commonly seen $33–38 Midpoint $38 · 5 stores · checked Aug 30
Good value under $25 Under $6.34/oz it costs less than three-quarters of the 4 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $25 line; products that do this job typically go for about $32 at this size.

Sizes

4 ozmost listed
$33–38
$9.50/oz
5 oz
$38
$7.60/oz

The 5 oz costs 20% less per ounce than the 4 oz.

Show the price ladder
Where we’ve seen it7 listings · 7 stores

4 ozmost listed

5 ozBest per ounce

  • Virtue Labs
    $38.00
    5 oz · $7.60/oz
    Aug 30Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 4 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 4 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
  3. Good value under $25 comes from the 4 products we score as doing the same job as this one. A quarter of them cost less than $6.34/oz; at 4 oz that is $25. Under that line you are paying less than most of them.
  4. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  5. About $32 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 4 oz.

Formula

Formula score
7 of 10

It costs more per ounce than 94% of the 481 leave-ins we’ve priced. The formula covers the core of the format, and we do not have a close match at a lower price.

How the score is counted
  • Nothing in our library does the same job at a lower price
  • Costs more per ounce than 94% of the 481 leave-ins we’ve priced
  • No conditioning agents up front in the formula
  • Reviewers mention 5 things they like about how it performs
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • A humectantBinds water into the hair.2 pts
  • A light baseWater or a volatile carrier first, so it does not weigh hair down.2 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

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  • Alcohol-free
  • Medium weight
Differs
  • Salon tier
  • 3 oz bottle
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  • Alcohol-free
  • Medium weight
· Close function
Function
  • Slip and detangling
Also
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  • Salon tier
  • 4.2 oz bottle
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  • Alcohol-free
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Function
  • Slip and detangling
  • Protein
Also
  • Salon tier
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See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

Only if you need exactly this
Best user

Hair that craves moisture — for moisture that stays in and defined, clumped curls

Biggest tradeoff

Less suited to anyone sensitive to fragrance, curly-method routines, or very dry or very humid climates

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

4
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Shines | Texturizes | Protects

The formula carries a recognised shine system — silicone, oil, or light ester.

  • Cyclopentasiloxane
  • Dimethicone
  • Phenyl Trimethicone
Supported

Reflects light for visible shine.

Softens, adds shine for blowouts + air-dry

The formula carries a recognised shine system — silicone, oil, or light ester.

  • Cyclopentasiloxane
  • Dimethicone
  • Phenyl Trimethicone
Supported

Reflects light for visible shine.

Sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting

Humectants or rich emollients sit in the first eight ingredients.

  • Cyclopentasiloxane
  • Dimethicone
  • Glycerin
Supported

Helps hair feel hydrated.

Color-safe, paraben-free, gluten-free

No parabens appear in the ingredient list.

Supported

Preserved without parabens.

Consumer study: 89% felt hair softer, 86% felt hair looked healthier, 85% said hair looked polished/shinier

A brand-run study. We report it as stated and do not repeat the number as fact.

Stated by brand

Only the brand’s testing shows this.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

long-time loyal user of the brand

I've been using this product well over 5 yrs and I love all the Virtue products

softness, shine, holds blow-dry style

I love this product. Not only does it make my hair feel extra soft, but it also adds shine and helps to keep my style in place when I blow it dry.

no sticky residue or heaviness

There is no sticky residue or excessive weight with this product.

perceived heat protection from daily flat-iron use

It has helped protect my hair from the straightening iron I generally use everyday.

general satisfaction

Love it!

More from Virtue

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (4 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 13 of 21 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.