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Taliah Waajid

Green Apple & Aloe Nutrition Hold Me Down! Gelle

Styler / Gel, polymer-set

  • Styler
  • gel
  • Sulfate-free
  • Silicone-free
  • Protein-free
Size12 oz
Price$11.29seen at one store · 12 oz
Price / oz$1.14/ozat 12 oz
Where to buy5 stores · 2 sizes

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: taliah.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

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$49 with 60 days of follow-up questions and plan updates

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Lower cost than most gels

$1.14/oz at 12 oz, less than 75% of the 267 gels , which mostly run $1.13–3.78/oz.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove

Maybe skip if

this product has a scent
Picking it up locallywe’ve only seen it sold in one channel

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold system Synthetic polymer

Synthetic hold polymers, the firmest kind of hold.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Oil absorption None

No absorbent powders or starches.

Oils and butters Present, high in the list

Oils sit high in the list: a softening, coating formula.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua (Water) solvent The base everything else is dissolved in Neutral
Aloe Barbadenis Leaf Juice botanical extract A plant extract, there as much for marketing as for function Neutral
Carbomer thickener Sets the texture Holds
Pyrus Malus (Apple) Fruit ExtractPyrus Malus (Green Apple) Extract botanical extract A plant extract, there as much for marketing as for function Neutral
Tocopheryl Acetate (Vitamin E) antioxidant Protects the formula Stabilizes
Cocos Nucifera (Coconut) Oil oil A little softening for the film Softens
Caprylyl Glycol preservative Keeps the product from spoiling Moisturizes
Phenoxyethanol preservative Keeps the product from spoiling Stabilizes
FragranceParfum fragrance The scent Fragrance
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance.
Full ingredient list (18)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Aqua (Water)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Aloe Barbadenis Leaf Juice
    General function

    The juice pressed from Aloe Barbadenis's leaf. Used in place of some of the water in a formula, so it often sits high on the list.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • botanical extract
  • 3 Carbomer
    General function

    A thickener that turns a liquid into a clear gel. It also contributes a light hold.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • thickener
    • polymer
    • film former
  • 4 Pyrus Malus (Apple) Fruit Extract · Pyrus Malus (Green Apple) Extract
    General function

    An apple extract used at low levels; it contributes a little natural acid and label appeal.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • botanical extract
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 5 Tocopheryl Acetate (Vitamin E)
    General function

    A stable form of vitamin E used to keep the oils in a formula from oxidising.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    • antioxidant
    • vitamin
  • 6 Cocos Nucifera (Coconut) Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    International Journal of Trichology
    • oil
    • emollient
  • 7 Caprylyl Glycol
    General function

    A gentle preservative helper that also holds a little moisture.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • preservative
    • humectant
  • 8 Phenoxyethanol
    General function

    The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • preservative
  • 9 Fragrance · Parfum
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 10 Ricinus Communis (Castor) Seed Oil
    General function

    A thick, tacky oil used for sealing ends and for slick, held-down styles.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 11 VP/Dimethylaminoethylmethacrylate Copolymer
    General function

    A hold polymer with a conditioning charge, used for a soft set that rinses out.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 12 Helianthus Annuus (Sunflower) Seed Oil · Helianthus Annus (Sunflower) Seed Oil
    General function

    A light, widely used oil that softens without much weight.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    International Journal of Trichology
    • oil
    • emollient
  • 13 Retinyl Palmitate · Retinyl Palmitate (Vitamin A)
    • vitamin
    • antioxidant
  • 14 Panthenol · Panthenol (Vitamin B)
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • 15 Asorbic Acid (Vitamin C)
  • 16 Magnesium Silicate
  • 17 Sodium Hydroxide
    General function

    A strong base used in trace amounts to raise pH; fully neutralised in the finished product.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.

    International Journal of Trichology
    • pH adjuster
  • 18 Hydrolyzed Silk Protein and Avena Sativa (Oat) Extract

What the whole list adds up to

  • 3 vitamins
  • 3 oils
  • 3 emollients
  • 2 botanical extracts
  • 2 polymers
  • 2 film formers
  • 2 antioxidants
  • 2 preservatives
  • 2 humectants
  • 1 solvent
  • 1 thickener
  • 1 fragrance
  • 1 declared fragrance
  • 1 conditioning agent

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 12 oz

Seen at $11.29 lowest of 2 stores · checked Oct 17
Good value under $13 Under $1.07/oz it costs less than three-quarters of the 8 products we score as doing the same job

Good value on sale. Some stores sell it under the $13 line; products that do this job typically go for about $15 at this size.

Sizes

12 ozusual store size
$11.29
$1.14/oz
16 oz
$16.79
$1.05/oz

The sizes cost about the same per ounce.

Show the price ladder
Where we’ve seen it5 listings · 5 stores

12 ozusual store sizeBest per ounce

16 oz

  • Target
    $16.79
    16 oz · $1.05/oz
    Oct 17Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $11.29 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
  3. Good value under $13 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.07/oz; at 12 oz that is $13. Under that line you are paying less than most of them.
  4. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  5. About $15 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score
10 of 10

This formula covers the systems a gel is built around, and it costs less per ounce than most of the gels we have researched.

How the score is counted
  • 2 products we score as doing the same job cost less per ounce
  • Costs less per ounce than 75% of the 267 gels we’ve priced
  • Covers 6 of the 6 things a gel should do
  • Drugstore tier, sold at Brand website
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

SuaveClosest function Barber Essentials Styling Gel for Men $0.78/oz $0.36/oz less
  • Protein-free
  • Curly method
  • Silicone-free
Function
  • Oils and butters
Also
  • Woody scent
  • 9 oz bottle
Compare
Mielle OrganicsLowest cost per oz Pomegranate & Honey Maximum Hold Gel Styler $0.72/oz $0.42/oz less
  • Protein-free
  • Curly method
  • Silicone-free
· Close function
Function
  • Water-binding (humectants)
Also
  • Fruity scent
  • 16 oz bottle
  • Sold at specialty beauty counters
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for wavy to coily hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein, for a protein-free formula and moisture that stays in

Biggest tradeoff

Less suited to anyone sensitive to fragrance or anyone who wants to pick it up locally

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Provides maximum style hold without flaking or crunchy feel

Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.

  • Carbomer
  • Cocos Nucifera (Coconut) Oil
  • Ricinus Communis (Castor) Seed Oil
Supported

Natural movement without stiffness.

Alcohol free, flake free, adds shine and long lasting extra hold

No fast-drying alcohol appears in the list.

—

Supported

Nothing that flashes off dry.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

More from Taliah Waajid

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (1 manufacturer or regulatory, 0 retailer, 3 editorial), last checked 2026-10-17.
  • Ingredient references are linked for 5 of 9 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-17.

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