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SheaMoisture

Raw Shea Butter Moisturizing Hair Mask

Mask / Moisture treatment, rich

  • Mask / treatment
  • moisture
  • Sulfate-free
  • Silicone-free
Size12 fl oz
Price$39.39seen at one store · 12 oz
Price / oz$3.28/ozat 12 oz
Where to buy2 stores · $9.89–39.39

Scent:

No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.

Listing used for research: target.com

Personal fit

Is this right for you?

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Priced with its peers

$3.28/oz at 12 oz — less than 53% of the 341 masks and treatments , which mostly run $1.63–5.59/oz. The cost less.

Price and stores

Great for

no fragrance (parfum) on the label
free of strong smells
Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Coarse or dry hairthat absorbs everything you give it

Maybe skip if

Oily scalp or fine hairthat gets weighed down
Hair that needs proteinthere is none in this list
Hair that tangles wetnothing here reduces combing force
Dry or very humid airwhere heavy humectants work against you
If scent matters to younothing is added here
Picking it up locallywe have it recorded in one channel only

Whether your hair needs moisture, protein, or bond repair right now depends on your damage history and how your hair behaves wet — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Rich

Butters near the top: a heavy, softening formula.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Protein None

No protein or amino acids in the list.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Slip and detangling Little

Nothing here is built to reduce combing force.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Butyrospermum Parkii (Shea) ButterShea Butter (Fair Trade, Organic) butter The richness a deep treatment is built on Heavy
Sea Kelp Extract botanical extract A plant extract, marketed as much as functional Neutral
Argania Spinosa Kernel OilArgan Oil oil Coats and softens the strand Softens
Ricinus Communis (Castor) Seed OilCastor Oil oil Coats and softens the strand Softens
Olea Europaea (Olive) Fruit OilOlive Fruit Oil oil Coats and softens the strand Softens
Glycerin humectant Pulls water into the hair Moisturizes
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains heavier butters.
Full ingredient list (6)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Butyrospermum Parkii (Shea) Butter · Shea Butter (Fair Trade, Organic)
    General function

    A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
    • sealant
  • 2 Sea Kelp Extract
    General function

    An extract of Sea Kelp. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • botanical extract
  • 3 Argania Spinosa Kernel Oil · Argan Oil
    General function

    Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 4 Ricinus Communis (Castor) Seed Oil · Castor Oil
    General function

    A thick, tacky oil used for sealing ends and for slick, held-down styles.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 5 Olea Europaea (Olive) Fruit Oil · Olive Fruit Oil
    General function

    A heavy, coating oil traditionally used for deep conditioning.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 6 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant

What the whole list adds up to

  • 4 emollients
  • 3 oils
  • 1 butter
  • 1 sealant
  • 1 botanical extract
  • 1 humectant

Ingredient list captured 2026-08-24. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 12 oz

Seen at $39.39 1 store · checked Aug 30
Good value under $12 Under $0.97/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $12 line; products that do this job typically go for about $14 at this size.

Show the price ladder
Where we’ve seen it2 listings · 2 stores
  • Herbkart.com
    $39.39
    12 oz · $3.28/oz
    Aug 30Lowest per ozSale · was $75.75
  • Target
    $9.89
    11.5 oz
    Aug 24

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $39.39 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
  3. Good value under $12 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.97/oz; at 12 oz that is $12. Under that line you are paying less than most of them.
  4. About $14 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score
5 of 10

Both the formula and the price land mid-range: it covers the core of what a treatment does and costs about what masks and treatments cost per ounce.

How the score is counted
  • 6 products we score as doing the same job cost less per ounce
  • Costs less per ounce than 53% of the 341 masks and treatments we’ve priced
  • No conditioning agents up front in the formula
  • Reviewers mention 2 things they like about how it performs
  • Rich emollientsThe depth a treatment step is built around.3 pts
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • Protein or amino acidsThe strengthening side of a treatment.2 pts
  • A humectantBinds water into the hair.1 pt
  • A stated dwell timeThe brand says how long to leave it on.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

SheaMoistureLowest cost per oz Jamaican Black Castor Oil Strengthen & Restore Hair Mask $1.05/oz $2.23/oz less
  • Fragrance-free
  • Unscented
  • Curly method
· Close function
Function
  • Water-binding (humectants)
  • Protein
Compare
SheaMoistureClose function Manuka Honey & Mafura Oil Intensive Hydration Hair Mask $1.30/oz $1.98/oz less
  • Fragrance-free
  • Unscented
  • Curly method
Function
  • Water-binding (humectants)
  • Protein
Compare
Palmer'sLighter feel Tahitian Vanilla Hydra Gloss Pack $1.13/oz $2.15/oz less
  • Fragrance-free
  • Unscented
  • Protein-free
· Close function
Function
  • Water-binding (humectants)
  • Weight on the hair
Also
  • Value tier
  • 2.1 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for curly to coily hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

People sensitive to fragrance who want a formula with no added fragrance and a product with no scent

Biggest tradeoff

Less suited to oily scalps and fine hair, soft, over-stretchy hair that needs protein, or hair that tangles the moment it is wet

Best alternative if not

SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Hair Mask, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
paraben-free

No parabens appear in the ingredient list.

—

Supported

Preserved without parabens.

sulfate-free

No sulfate detergents appear in the ingredient list.

—

Supported

Gentler on colour and coils.

phthalate-free

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

mineral-oil-free

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

silicone-free

No silicones appear in the ingredient list.

—

Supported

Nothing that needs a strong wash.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Transforms brittle, frizzy hair into softer, smoother strands

Reviewer with dry/brittle hair

Confirmed silicone-free and safe for color-treated/bleached hair

Reviewer with bleached/color-treated hair

Customers frequently ask whether to use as wash-out or leave-in

First-time buyer

More from SheaMoisture

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 3 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 1 of 5 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.

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