paraben-free
No parabens appear in the ingredient list.
—
Supported
Preserved without parabens.
SheaMoisture
Coconut & Hibiscus Curl & Shine Hair Mask
Mask / Deep treatment, rich
- Mask / treatment
- curl
- Sulfate-free
- Silicone-free
- Cruelty-free · label states
Size11.5 fl oz
Price$11.69 Good valueseen at one store · 11.5 oz
Price / oz$1.12/ozat 11.5 oz
Where to buy3 stores · $11.69–13.99
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
Listing used for research: target.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
High
Not in your profile
Time on the hair
Short
Not in your profile
Slip / detangling
Little
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
None listed
Not in your profile
Protein
Prominent
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Unscented
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · label states
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
8 ingredientsA short list
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
TargetOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Lower cost than most masks and treatments
$1.12/oz at 11.5 oz, less than 90% of the 576 masks and treatments , which mostly run $1.80–5.62/oz.
Great for
no fragrance (parfum) on the label
free of strong smells
Protein-hungry hairthat stretches and stays stretched when wet
Curly-method routinesno sulfates and no water-insoluble silicones
Coarse or dry hairthat absorbs everything you give it
Silicone-free routinesno silicones appear in the list
Maybe skip if
Protein-sensitive hairthat goes stiff or straw-like on protein
Oily scalp or fine hairthat gets weighed down
Hair that tangles wetnothing here makes combing easier
Very dry hairno humectant appears in the list
If scent matters to younothing is added here
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils and butters
Rich
Butters near the top: a heavy, softening formula.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Protein
Prominent
Protein high in the list: a strengthening formula, not a moisture one.
Water-binding (humectants)
None found
No humectants, so nothing here pulls water into the hair.
Slip and detangling
Little
Nothing here is built to reduce combing force.
Time on the hair
5 min
A short wait that fits inside an ordinary shower.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Water | solvent | The base everything else is dissolved in | Neutral |
| Butyrospermum Parkii (Shea) ButterShea Butter (Fair Trade Certified Organic) | butter | The richness a deep treatment is built on | Heavy |
| Cocos Nucifera (Coconut) OilCoconut Oil | oil | Coats and softens the strand | Softens |
| Coconut Fruit Juice | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Silk Protein | protein | The strengthening step this treatment is built on | Protein |
| Neem Oil | oil | Coats and softens the strand | Softens |
| Argania Spinosa Kernel OilArgan Oil | oil | Coats and softens the strand | Softens |
| Hibiscus Sabdariffa Flower ExtractHibiscus Flower Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Protein sits high: this is a strengthening step rather than a moisture one. Heavier butters sit in the working part of the list.
Full ingredient list (8)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Butyrospermum Parkii (Shea) Butter
· Shea Butter (Fair Trade Certified Organic)
General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitDry, coarse, or high-porosity hairCoarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairA solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
-
3
Cocos Nucifera (Coconut) Oil
· Coconut Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairBecause it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May suitVery dry or highly damaged hairThe exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.
- oil
- emollient
-
4
Coconut Fruit Juice
General function
Coconut juice used in place of some of the plain water in a formula.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
-
5
Silk Protein
General function
A protein from silk, used for slip and shine rather than strength. It is animal-derived.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- protein
- film former
-
6
Neem Oil
General function
A strongly scented oil from the neem tree, traditionally used on the scalp. It is heavy and its smell carries.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- oil
- emollient
-
7
Argania Spinosa Kernel Oil
· Argan Oil
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
8
Hibiscus Sabdariffa Flower Extract
· Hibiscus Flower Extract
General function
Hibiscus extract, used at low levels in curl products for slip and label appeal.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
What the whole list adds up to
- 4 emollients
- 3 oils
- 2 botanical extracts
- 1 solvent
- 1 butter
- 1 sealant
- 1 protein
- 1 film former
Ingredient list captured 2026-08-24. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 11.5 oz
Seen at
$11.69
Good value under
$15
Usually a good value. Most stores sell it under the $15 line, and products that do this job typically go for about $32 at this size.
Show the price ladder
Where we’ve seen it2 listings · 2 stores
-
Target
$11.6911.5 oz · $1.02/ozAug 30Lowest per ozSale · was $12.99
-
Sally Beauty
$13.9911.5 oz · $1.22/ozAug 30
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 2 listings we don’t count, from grey-market or unverified sellers.
How we work this out
- 11.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $11.69 is the price we have observed for the 11.5 oz. We need three stores before we call a price commonly seen.
- Good value under $15 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.28/oz; at 11.5 oz that is $15. Under that line you are paying less than most of them.
- About $32 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 11.5 oz.
Formula
7
Formula score
7 of 10
Not the most complete treatment formula we have read, but it is under most of the range for masks and treatments per ounce.
How the score is counted
- Costs less per ounce than 90% of the 576 masks and treatments we’ve priced
- No conditioning agents up front in the formula
- Reviewers mention 2 things they like about how it performs
- Drugstore tier, sold at Target
- Rich emollientsThe depth a treatment step is built around.3 pts
- Conditioning agents up frontWhat makes wet hair comb through.2 pts
- Protein or amino acidsThe strengthening side of a treatment.2 pts
- A humectantBinds water into the hair.1 pt
- A stated dwell timeThe brand says how long to leave it on.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
CHILighter feel
Royal Treatment Bond and Repair Treatment Masque
$5.50/oz $4.38/oz more
- Fragrance-free
- Unscented
- Protein
- Function
- Also
Leonor GreylClose function
L'Huile de Leonor Greyl
$17.00/oz $15.88/oz more
- Protein-free
- Curly method
- Rich
- Function
- Also
Maria NilaLowest cost per oz
Head & Hair Heal Masque
$1.29/oz $0.17/oz more
- Vegan & CF
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance, looking for a formula with no added fragrance and a product with no scent
Biggest tradeoff
Worth skipping for hair that stiffens on protein, oily scalps and fine hair, or hair that tangles the moment it is wet
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
0
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
sulfate-free
No sulfate detergents appear in the ingredient list.
—
Supported
Gentler on colour and coils.
cruelty-free
Our researched record has this brand as cruelty-free.
—
Supported
Matches our researched record.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Leaves hair soft and silky
General reviewer feedbackReduces frizz and enhances curl definition
Curly-hair reviewerOveruse can leave hair greasy; some reviewers noted a formula change vs. earlier version
Long-time repeat buyerMore from SheaMoisture
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 3 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 1 of 3 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-08-25.
