Shampoo / Everyday cleanser, balanced
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
Notes: citrus, floral, sweet.
Listing used for research: target.com
Personal fit
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$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$0.92/oz at 13 oz, less than 69% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Removes oil and product; leaves some conditioning behind.
An ordinary shampoo lather.
Conditioning agents are present, lower in the list.
Humectants near the top: binding water is one of its main jobs.
Carries an over-the-counter scalp active, listed under Drug Facts.
Contains chelators, which bind hard-water and pool minerals.
Nothing here needs a detergent wash to remove.
No protein or amino acids in the list.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (aqua) | solvent | The base everything else is dissolved in | Neutral |
| Cocamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Sodium Methyl Cocoyl Taurate | mild anionic cleanser | — | Cleanses |
| Sodium Chloride | salt | Thickens the formula | Stabilizes |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Butyrospermum Parkii (Shea) Butter | butter | The heavy softener that makes it rich | Heavy |
| Acetic Acid | pH adjuster | Fine-tunes the pH | pH balancer |
| Rosmarinus Officinalis (Rosemary) Extract | botanical extract | A trace plant extract | Neutral |
| Menthol | fragrance | The scent | Fragrance |
| Sodium Benzoate | preservative | Keeps the product from spoiling | Stabilizes |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Listed in the first three ingredients, it is likely a structural part of this formula.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
A mild cleanser that keeps foaming in hard water and rinses cleanly.
Listed in the first three ingredients, it is likely a structural part of this formula.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
Vinegar acid, used in tiny amounts to bring the formula to an acidic pH so the cuticle lies flat.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
An extract of Rosemary (Rosmarinus Officinalis). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Vitamin B3, used in scalp products for conditioning claims.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A gentle acid that holds water and helps loosen surface build-up. It also binds a little hard-water mineral.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
Produces the cooling, tingling feeling on the scalp. The sensation is real; it is not evidence that anything else is happening.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A thickener that turns a liquid into a clear gel. It also contributes a light hold.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
This product is an over-the-counter drug as well as a cosmetic. It treats a cosmetic scalp condition; it does not diagnose or treat disease.
Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 13 oz
Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $11 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
A complete formula at an ordinary price: mid-range per ounce among shampoos, with the working systems in place.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Flaking scalps who want an over-the-counter scalp active and washing without sulfates
Less suited to anyone sensitive to fragrance, soft, over-stretchy hair that needs protein, or very dry or very humid climates
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Helps eliminate dandruff, removes buildup causing itching and flaking
A moderate detergent system: enough for light residue, not a monthly reset.
Light residue, not heavy build-up.
Paraben-free, sulfate-free, phthalate-free, petrolatum-free, mineral oil-free
No sulfate detergents appear in the ingredient list.
—
Gentler on colour and coils.
Fair-trade, organic shea butter
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Luxuriously thick-feeling shampoo, very effective at removing grease and scalp oils
Effective exfoliating shampoo for mild dandruff or as an in-between treatment for moderate-to-severe cases (though not for hyper-sensitive scalps)
Simple, well-designed packaging with a double-sealed flip-top lid
Pleasant, distinctive powdered-shea scent, not floral or citrusy
Caution: on a dry, itchy scalp the menthol content can worsen symptoms long-term
