This weekly prewash scalp + hair mask is the first step to long-term, whole-hair wellness.
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Product image coming soon
SHAZ & KIKS
Essential Scalp+Hair Prewash (thick, curly or coily hair)
Mask
- Mask / treatment
- Moisture-rich
- Vegan · label states
- Cruelty-free · label states
Size3.04 fl oz
Price$40seen at one store · 3.04 oz
Price / oz$13.16/ozat 3.04 oz
Where to buy1 store
Scent:
Notes: bergamot, citrus, vetiver.
“earthy notes of bergamot, citrus, and vetiver” — Brand page
Listing used for research: ulta.com
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
- In 10 minutes we can identify your exact hair condition and traits.
- Every product matched against your hair across the 18 factors we check.
- A personalized routine for your daily life — your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49.00 one-time consultation, no subscription
Add the optional $49/year membership for unlimited adjustments for changes in weather and lifestyle.
Factor
Your profile
Fit
Best for hair types
Wavy–Coily
Not in your profile
Moisture level
High
Not in your profile
Oils and butters
Moderate
Not in your profile
Slip / detangling
High
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Citrus · Woody & earthyStrength not recorded
Not in your profile
Parabens / preservatives
Not determined
Not in your profile
Essential oils
Present
Not in your profile
Vegan / cruelty-free
Vegan · label statesCruelty-free · label states
Not in your profile
Show all 18 factors we check
The rest of what your plan weighs on this product.
Animal-derived ingredients
Vegan · label states
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
44 ingredientsA long list
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
Start your consultation$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
Your avoid-list
Priced above most masks and treatments
$13.16/oz at 3.04 oz — more than 97% of the 347 masks and treatments , which mostly run $1.63–5.74/oz.
Great for
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Matte, textured stylesabsorbent powders do the mattifying
Vegan and cruelty-freeour researched record has it as both
Maybe skip if
this product carries a scent
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers
Picking it up locallywe have it recorded in one channel only
Wash day
How it fits into wash day
Read from the product’s own directions on the date shown. A step the label leaves out is shown as not stated, never filled in.
- When
- Before shampoo — Scalp pre-cleanse
- Start on
- not stated on the label
- Where
- scalp and lengths
- Label wait
- at least 15 minutes (longer allowed)
- Then
- shampoo it out
- Conditioner after
- the label recommends conditioning after
- How often
- Use at least once a week or before every wash.
- Massage the Prewash into your scalp.
- Use your fingers or a comb to distribute through your strands, root to tip.
- Gently tie your hair back and allow the Prewash to soak in at least 15 minutes (or as long as you like) before you jump in the shower.
- Start your wash routine, shampoo and condition as usual, use S&K shampoo and conditioner for best results.
Not yet complete on our side: starting state. We list a product here once its label states a before-shampoo use. We only put it into a routine once every step is on record.
Scalp products are listed for browsing; we do not yet place them in a personal routine.
Browse technique guides (general — not matched to this product’s directions)
Source: brand page · checked 2026-09-17
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils and butters
Present, high in the list
Oils sit high in the list — a softening, coating formula.
Water-binding (humectants)
High
Humectants near the top — water-binding is a headline mechanism here.
Slip and detangling
High
Conditioning agents sit high in the list — this is a detangling formula.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Water | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Cocos Nucifera (Coconut) Oil | oil | Coats and softens the strand | Softens |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Acacia Concinna (Shikakai) Fruit Powder | — | — | Neutral |
| Behentrimonium Methosulfate | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Hydroxypropyl Starch Phosphate | starch | Soaks up oil and adds grip | Holds |
| Oryza Sativa (Rice) Bran Oil | oil | Coats and softens the strand | Softens |
| Jasminum Officinale (Jasmine) Oil | botanical extract | A trace plant extract | Fragrance |
| Citrus Aurantium Bergamia (Bergamot) Fruit Oil | fragrance | The scent | Fragrance |
| Potassium Sorbate | preservative | Keeps the product from spoiling | Stabilizes |
| Citrus Aurantium Dulcis (Orange) Peel Oil | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesHard-water chelators are present. Vegan and cruelty-free.
Full ingredient list (44)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
3
Cocos Nucifera (Coconut) Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairBecause it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May suitVery dry or highly damaged hairThe exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.
- oil
- emollient
-
4
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
- 5 Acacia Concinna (Shikakai) Fruit Powder
-
6
Behentrimonium Methosulfate
General function
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of Cosmetic ScienceMay suitDry, coarse, or high-porosity hairA C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
- conditioning agent
- emulsifier
-
7
Hydroxypropyl Starch Phosphate
General function
A modified starch that thickens and leaves a light, powdery film — often used for body in curl products.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsCurls or waves needing flexible holdHow rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- thickener
- film former
-
8
Oryza Sativa (Rice) Bran Oil
General function
A light oil used for shine and slip, often alongside rice-derived proteins.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
9
Propanediol
General function
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
- 10 Citrus Aurantium Dulcis (Orange) Peel Powder
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
11
Curcuma Longa (Turmeric) Root Extract
- botanical extract
- antioxidant
- 12 Glycyrrhiza Glabra (Licorice) Root Powder
- 13 Phyllanthus Emblica (Amla) Fruit Extract
-
14
Prunus Amygdalus Dulcis (Sweet Almond) Oil
General function
A medium-weight oil used for softness and slip.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
15
Ricinus Communis (Castor) Seed Oil
General function
A thick, tacky oil used for sealing ends and for slick, held-down styles.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
16
Sesamum Indicum (Sesame) Seed Oil
General function
A medium-weight oil used for conditioning and scalp application.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
- 17 Trigonella Foenum Graecum (Fenugreek) Seed Powder
-
18
Moringa Oleifera Seed Oil
General function
A stable, light oil used for softness and shine.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
19
Jasminum Officinale (Jasmine) Oil
General function
The essential oil of Jasmine (Jasminum Officinale). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
-
20
Coconut Alkanes
General function
A coconut-derived light emollient used as a plant alternative to silicone.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emollient
- solvent
-
21
Citrus Aurantium Bergamia (Bergamot) Fruit Oil
General function
The essential oil of Citrus Aurantium. Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- botanical extract
-
22
Gluconolactone
General function
A gentle acid that holds water and helps loosen surface build-up. It also binds a little hard-water mineral.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- humectant
- exfoliant
- hard-water chelator
-
23
Olea Europaea (Olive) Fruit Oil
General function
A heavy, coating oil traditionally used for deep conditioning.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
24
Garcinia Indica Seed Butter
· Garcinia Indica (Kokum) Seed Butter
- butter
- emollient
- sealant
- 25 Acacia Concinna (Shikakai) Fruit Extract
- 26 Eclipta Prostrata (Bhingaraj) Extract
-
27
Potassium Sorbate
- preservative
-
28
Coco-Caprylate/Caprate
General function
A plant-derived light ester used where a silicone-free but silky feel is wanted.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
29
Arnica Montana Flower Extract
- botanical extract
-
30
Citrus Aurantium Dulcis (Orange) Peel Oil
General function
Orange peel oil used for a fresh citrus scent; naturally high in limonene.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- botanical extract
- 31 Ocimum Sanctum (Tulsi) Leaf Extract
-
32
Althaea Officinalis (Marshmallow) Root Extract
- botanical extract
-
33
Aloe Barbadensis Leaf Juice
General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
May suitFine or easily flattened hairHydration with no oil attached, so it adds very little weight even high on a list.
May suitVery dry or highly damaged hairAloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
-
34
Calcium Gluconate
General function
A mineral salt used in trace amounts to stabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
- salt
- 35 Carya Ovata (Shagbark Hickory) Bark Extract
- 36 Dextrin
-
37
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
38
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
39
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
40
Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
-
41
Sodium Benzoate
- preservative
-
42
Hydrolyzed Hibiscus Esculentus Extract
- botanical extract
-
43
Tamarindus Indica (Tamarind) Fruit Extract
- botanical extract
-
44
Tocopherol
- antioxidant
- vitamin
What the whole list adds up to
- 12 emollients
- 9 botanical extracts
- 7 oils
- 5 humectants
- 5 fragrances
- 3 solvents
- 3 preservatives
- 2 thickeners
- 2 antioxidants
- 2 hard-water chelators
- 2 named fragrance allergens
- 2 vitamins
- 1 fatty alcohol
- 1 conditioning agent
Ingredient list captured 2026-09-17. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 3.04 oz
Seen at
$40
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
Ulta (ulta.com)
$40.003.04 oz · $13.16/ozSep 17Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 3.04 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $40 is the price we have observed for the 3.04 oz. We need three stores before we call a price commonly seen.
- About $11 is what masks and treatments typically cost at this size. Too few of the products that do the same job carry a price for us to draw a good-value line.
Formula
7
Formula score
7 of 10
Above the range for masks and treatments per ounce, on a formula that covers the middle of the format and has no close, cheaper equivalent in our library.
How the score is counted
- Nothing in our library does the same job for less
- Costs more per ounce than 97% of the 347 masks and treatments we’ve priced
- No protein or amino acids in the formula
- Salon tier, sold at Brand website
- Rich emollientsThe depth a treatment step is built around.3 pts
- Conditioning agents up frontWhat makes wet hair comb through.2 pts
- Protein or amino acidsThe strengthening side of a treatment.2 pts
- A humectantBinds water into the hair.1 pt
- A stated dwell timeThe brand says how long to leave it on.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Similar products
- No close alternatives are recorded for this product yet.
- Browse this product category
Final decision
Should you buy it?
Above-range price, specific fitBest user
People who want maximum slip — for real detangling slip and moisture that stays in
Biggest tradeoff
Less suited to anyone sensitive to fragrance, very dry or very humid climates, or people shopping on a budget
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
4
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
It delivers a potent superdose of 35+ essential nutrients—vitamins, minerals, antioxidants, aminos, and omegas—plus anti-inflammatory and anti-bacterial actives to nourish your entire hair ecosystem.
Humectants or rich emollients sit in the first eight ingredients.
- Cetearyl Alcohol
- Cocos Nucifera (Coconut) Oil
- Glycerin
Supported
Helps hair feel hydrated.
Balances scalp pH and removes excess oil and grime. Perfectly pH balanced at 4
No pH adjuster appears in the list, so the pH cannot be read.
—
Stated by brand
Can’t be confirmed from label.
Moisturizes and enhances waves, curls, and coils with powerful Ayurvedic-10-oil blend
Humectants or rich emollients sit in the first eight ingredients.
- Cetearyl Alcohol
- Cocos Nucifera (Coconut) Oil
- Glycerin
Supported
Helps hair feel hydrated.
90% plant formula | Vegan | Cruelty-free | Color and pregnant safe
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Free of sulfates, silicones, parabens, phthalates, mineral oils, synthetic dyes & fragrances
The detergent system is not recorded for this product.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 6 sources consulted for this product (5 manufacturer or regulatory, 0 retailer, 1 editorial), last checked 2026-09-17.
- Ingredient references are linked for 11 of 24 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-09-17.