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SHAZ & KIKS

Essential Scalp+Hair Prewash (thick, curly or coily hair)

Mask / Weekly treatment, oil-rich

  • Mask / treatment
  • Sulfate-free
  • Silicone-free
  • Protein-free
  • Vegan · label states
  • Cruelty-free · label states
Size7.7 fl ozusual store size · 2 sizes
Price$40seen at one store · 3.04 oz
Price / oz$13.16/ozat 3.04 oz
Where to buy1 store

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: bergamot, citrus, vetiver.

“earthy notes of bergamot, citrus, and vetiver” (Brand page)

Listing used for research: ulta.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 22 factors we check.
  • A personalized routine built around your schedule, styling habits, and local weather.
  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

Start your consultation

Same job for less elsewhere

$13.16/oz at 3.04 oz, more than 97% of the 576 masks and treatments , which mostly run $1.80–5.62/oz.

View alternatives

Great for

Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Silicone-free routinesno silicones appear in the list
Matte, textured stylesabsorbent powders do the mattifying

Maybe skip if

this product has a scent
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers
Picking it up locallywe’ve only seen it sold in one channel

Whether your hair needs moisture, protein or bond repair right now depends on its damage history and how it behaves wet. The consultation finds out which.

Wash day

How it fits into wash day

Read from the product’s own directions on the date shown. A step the label leaves out is shown as not stated, never filled in.

When
Before shampoo: Scalp pre-cleanse
Start on
not stated on the label
Where
scalp and lengths
Label wait
at least 15 minutes (longer allowed)
Then
shampoo it out
Conditioner after
the label recommends conditioning after
How often
Use at least once a week or before every wash.
  1. Massage the Prewash into your scalp.
  2. Use your fingers or a comb to distribute through your strands, root to tip.
  3. Gently tie your hair back and allow the Prewash to soak in at least 15 minutes (or as long as you like) before you jump in the shower.
  4. Start your wash routine, shampoo and condition as usual, use S&K shampoo and conditioner for best results.

Not yet complete on our side: starting state. We list a product here once its label states a before-shampoo use. We only put it into a routine once every step is on record.

Scalp products are listed for browsing; we do not yet place them in a personal routine.

Browse technique guides (general advice, not matched to this product’s directions)

Source: brand page · checked 2026-09-17

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Present, high in the list

Oils sit high in the list: a softening, coating formula.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Protein None

No protein or amino acids in the list.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Water solvent The base everything else is dissolved in Neutral
Cetearyl Alcohol fatty alcohol Thickens and conditions (not a drying alcohol) Softens
Cocos Nucifera (Coconut) Oil oil Coats and softens the strand Softens
Glycerin humectant Pulls water into the hair Moisturizes
Acacia Concinna Fruit PowderAcacia Concinna (Shikakai) Fruit Powder botanical extract A plant extract, there as much for marketing as for function Detangles
Behentrimonium Methosulfate conditioning agent Conditions and softens so hair combs through Detangles
Hydroxypropyl Starch Phosphate starch Soaks up oil and adds grip Holds
Oryza Sativa (Rice) Bran Oil oil Coats and softens the strand Softens
Jasminum Officinale (Jasmine) Oil botanical extract A trace plant extract Fragrance
Citrus Aurantium Bergamia (Bergamot) Fruit Oil fragrance The scent Fragrance
Potassium Sorbate preservative Keeps the product from spoiling Stabilizes
Citrus Aurantium Dulcis (Orange) Peel Oil fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein: a moisture formula, not a repair one. Fragrance is on the label. Hard-water chelators are present.
Full ingredient list (44)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 3 Cocos Nucifera (Coconut) Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitVery dry or highly damaged hair

    The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

    International Journal of Trichology
    • oil
    • emollient
  • 4 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 5 Acacia Concinna Fruit Powder · Acacia Concinna (Shikakai) Fruit Powder
    • botanical extract
    • conditioning agent
    • powder
  • 6 Behentrimonium Methosulfate
    General function

    A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    A C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    International Journal of Cosmetic Science
    • conditioning agent
    • emulsifier
  • 7 Hydroxypropyl Starch Phosphate
    General function

    A modified starch that thickens and leaves a light, powdery film — often used for body in curl products.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

    DependsCurls or waves needing flexible hold

    How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.

    DependsMaximum-hold styling

    Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.

    • starch
    • thickener
    • film former
  • 8 Oryza Sativa (Rice) Bran Oil
    General function

    A light oil used for shine and slip, often alongside rice-derived proteins.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 9 Propanediol
    General function

    A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 10 Citrus Aurantium Dulcis (Orange) Peel Powder
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 11 Curcuma Longa (Turmeric) Root Extract
    • botanical extract
    • antioxidant
  • 12 Glycyrrhiza Glabra (Licorice) Root Powder
  • 13 Phyllanthus Emblica (Amla) Fruit Extract
  • 14 Prunus Amygdalus Dulcis (Sweet Almond) Oil
    General function

    A medium-weight oil used for softness and slip.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 15 Ricinus Communis (Castor) Seed Oil
    General function

    A thick, tacky oil used for sealing ends and for slick, held-down styles.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 16 Sesamum Indicum (Sesame) Seed Oil
    General function

    A medium-weight oil used for conditioning and scalp application.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 17 Trigonella Foenum Graecum (Fenugreek) Seed Powder
  • 18 Moringa Oleifera Seed Oil
    General function

    A stable, light oil used for softness and shine.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 19 Jasminum Officinale (Jasmine) Oil
    General function

    The essential oil of Jasmine (Jasminum Officinale). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.

    • botanical extract
    • essential oil
    • fragrance
  • 20 Coconut Alkanes
    General function

    A coconut-derived light emollient used as a plant alternative to silicone.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • emollient
    • solvent
  • 21 Citrus Aurantium Bergamia (Bergamot) Fruit Oil
    General function

    The essential oil of Citrus Aurantium. Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • botanical extract
  • 22 Gluconolactone
    General function

    A gentle acid that holds water and helps loosen surface build-up. It also binds a little hard-water mineral.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • humectant
    • exfoliant
    • hard-water chelator
  • 23 Olea Europaea (Olive) Fruit Oil
    General function

    A heavy, coating oil traditionally used for deep conditioning.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 24 Garcinia Indica Seed Butter · Garcinia Indica (Kokum) Seed Butter
    • butter
    • emollient
    • sealant
  • 25 Acacia Concinna (Shikakai) Fruit Extract
  • 26 Eclipta Prostrata (Bhingaraj) Extract
  • 27 Potassium Sorbate
    • preservative
  • 28 Coco-Caprylate/Caprate
    General function

    A plant-derived light ester used where a silicone-free but silky feel is wanted.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 29 Arnica Montana Flower Extract
    • botanical extract
  • 30 Citrus Aurantium Dulcis (Orange) Peel Oil
    General function

    Orange peel oil used for a fresh citrus scent; naturally high in limonene.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • botanical extract
  • 31 Ocimum Sanctum (Tulsi) Leaf Extract
  • 32 Althaea Officinalis (Marshmallow) Root Extract
    • botanical extract
  • 33 Aloe Barbadensis Leaf Juice
    General function

    Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFine or easily flattened hair

    Hydration with no oil attached, so it adds very little weight even high on a list.

    May suitVery dry or highly damaged hair

    Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

    • humectant
    • botanical extract
    • gum
  • 34 Calcium Gluconate
    General function

    A mineral salt used in trace amounts to stabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
    • salt
  • 35 Carya Ovata (Shagbark Hickory) Bark Extract
  • 36 Dextrin
  • 37 Ethylhexylglycerin
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient
  • 38 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 39 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 40 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • 41 Sodium Benzoate
    • preservative
  • 42 Hydrolyzed Hibiscus Esculentus Extract
    • botanical extract
  • 43 Tamarindus Indica (Tamarind) Fruit Extract
    • botanical extract
  • 44 Tocopherol
    • antioxidant
    • vitamin

What the whole list adds up to

  • 12 emollients
  • 10 botanical extracts
  • 7 oils
  • 5 humectants
  • 5 fragrances
  • 3 solvents
  • 3 preservatives
  • 2 thickeners
  • 2 conditioning agents
  • 2 antioxidants
  • 2 hard-water chelators
  • 2 named fragrance allergens
  • 2 vitamins
  • 1 fatty alcohol

Ingredient list captured 2026-09-17. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 3.04 oz

Seen at $40 1 store · checked Sep 17
Good value under $11 Under $3.66/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $11 line; products that do this job typically go for about $16 at this size.

Show the price ladder
Where we’ve seen it1 listing · 1 store

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 3.04 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $40 is the price we have observed for the 3.04 oz. We need three stores before we call a price commonly seen.
  3. Good value under $11 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $3.66/oz; at 3.04 oz that is $11. Under that line you are paying less than most of them.
  4. About $16 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 3.04 oz.

Formula

Formula score
7 of 10

Above the range for masks and treatments per ounce for a formula that 7 lower-priced products come close to on ingredients and attributes.

How the score is counted
  • 7 products that do the same job cost less per ounce
  • Costs more per ounce than 97% of the 576 masks and treatments we’ve priced
  • No protein or amino acids in the formula
  • Salon tier, sold at Brand website
  • Rich emollientsThe depth a treatment step is built around.3 pts
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • Protein or amino acidsThe strengthening side of a treatment.2 pts
  • A humectantBinds water into the hair.1 pt
  • A stated dwell timeThe brand says how long to leave it on.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Maria NilaSame function Structure Repair Booster Masque $6.45/oz $6.71/oz less
  • Protein-free
  • Curly method
  • Silicone-free
Differs
  • Floral scent, not citrus
  • Drugstore tier
  • 1.7 oz bottle
Wash day
this one is not a before-shampoo product
Compare
Christophe RobinSame function Purifying Mask with Thermal Mud $5.80/oz $7.36/oz less
  • Protein-free
  • Curly method
  • Silicone-free
Differs
  • Fresh scent, not citrus
  • Prestige tier
  • 8.4 oz bottle
Wash day
this one is not a before-shampoo product
Compare
DevaCurlLowest cost per oz Melt Into Moisture Mask $5.00/oz $8.16/oz less
  • Protein-free
  • Curly method
  • Silicone-free
· Close function
Function
  • Film formers
Also
  • 8 oz bottle
Wash day
this one is not a before-shampoo product
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for wavy to coily hair

Final decision

Should you buy it?

Good for the right person, not the lowest cost
Best user

Hair that stiffens on protein, for a protein-free formula and real detangling slip

Biggest tradeoff

Less suited to anyone sensitive to fragrance, soft, over-stretchy hair that needs protein, or very dry or very humid climates

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
This weekly prewash scalp + hair mask is the first step to long-term, whole-hair wellness.

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

It delivers a potent superdose of 35+ essential nutrients—vitamins, minerals, antioxidants, aminos, and omegas—plus anti-inflammatory and anti-bacterial actives to nourish your entire hair ecosystem.

Humectants or rich emollients sit in the first eight ingredients.

  • Cetearyl Alcohol
  • Cocos Nucifera (Coconut) Oil
  • Glycerin
Supported

Helps hair feel hydrated.

Balances scalp pH and removes excess oil and grime. Perfectly pH balanced at 4

No pH adjuster appears in the list, so the pH cannot be read.

—

Stated by brand

Can’t be confirmed from label.

Moisturizes and enhances waves, curls, and coils with powerful Ayurvedic-10-oil blend

Humectants or rich emollients sit in the first eight ingredients.

  • Cetearyl Alcohol
  • Cocos Nucifera (Coconut) Oil
  • Glycerin
Supported

Helps hair feel hydrated.

90% plant formula | Vegan | Cruelty-free | Color and pregnant safe

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Free of sulfates, silicones, parabens, phthalates, mineral oils, synthetic dyes & fragrances

No sulfate detergents appear in the ingredient list.

—

Supported

Gentler on colour and coils.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

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How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 6 sources consulted for this product (5 manufacturer or regulatory, 0 retailer, 1 editorial), last checked 2026-09-17.
  • Ingredient references are linked for 11 of 24 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-09-17.

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