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Sexy Hair

Big Sexy Powder Play Volumizing & Texturizing Powder

Styler / Texture spray, medium-hold

  • Styler
  • texture spray
  • powder
  • Sulfate-free
  • Silicone-free
  • Cruelty-free · PETA-listed
Size0.53 ozusual store size · 2 sizes
Price$19–20commonly seen · 0.53 oz
Price / oz$37.71/ozat 0.53 oz
Where to buy8 stores · 2 sizes

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.

“fragrance-free” (Brand page)

Listing used for research: ulta.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 23 factors we check.
  • A personalized routine built around your schedule, styling habits, and local weather.
  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

Start your consultation

Same job for less elsewhere

$37.71/oz at 0.53 oz, more than 99% of the 98 texture sprays , which mostly run $2.91–5.88/oz.

View alternatives

Great for

no fragrance (parfum) on the label
free of strong smells
Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Fine hairthat flattens under most products

Maybe skip if

Dry or very humid airwhere heavy humectants work against you
Frizz in humid airno film former or silicone to hold it back
If scent matters to younothing is added here

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Medium

A medium hold, as stated by the brand.

Hold system Wax

Gums and synthetic polymers together.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Oil absorption High

Absorbent powders or starches high in the list.

Oils and butters Present, high in the list

Oils sit high in the list: a softening, coating formula.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Water solvent The base everything else is dissolved in Neutral
Propylene Glycol humectant Pulls water into the hair Moisturizes
Silica Silylate powder Mattifies and absorbs oil Stabilizes
Gluconolactone humectant Adds a little water-binding Moisturizes
Sodium Benzoate preservative Keeps the product from spoiling Stabilizes
Calcium Gluconate hard-water chelator Binds trace metals Stabilizes
Citric Acid pH adjuster Fine-tunes the pH pH balancer
Passiflora Edulis (Passion Fruit) Seed Oil oil A little softening for the film Softens
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Chelators for hard water.
Full ingredient list (10)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Propylene Glycol
    General function

    A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it adds less weight than oils or butters do.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 3 Silica Silylate
    General function

    A treated silica used to absorb oil and add grip in texture products.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    A dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.

    • powder
    • thickener
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 4 Gluconolactone
    General function

    A gentle acid that holds water and helps loosen surface build-up. It also binds a little hard-water mineral.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • humectant
    • exfoliant
    • hard-water chelator
  • 5 Sodium Benzoate
    General function

    A food-grade preservative that works only in acidic formulas, which is why it usually appears alongside citric acid.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • preservative
  • 6 Calcium Gluconate
    General function

    A mineral salt used in trace amounts to stabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
    • salt
  • 7 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 8 Passiflora Edulis (Passion Fruit) Seed Oil
    General function

    The oil pressed from Passion Fruit (Passiflora Edulis). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    • oil
    • emollient
  • 9 Oryza Sativa (Rice) Bran Oil
    General function

    A light oil used for shine and slip, often alongside rice-derived proteins.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 10 Euterpe Oleracea (Acai) Fruit Oil
    General function

    The oil pressed from Acai (Euterpe Oleracea). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient

What the whole list adds up to

  • 3 hard-water chelators
  • 3 oils
  • 3 emollients
  • 2 solvents
  • 2 humectants
  • 1 powder
  • 1 thickener
  • 1 exfoliant
  • 1 preservative
  • 1 salt
  • 1 pH adjuster

Ingredient list captured 2026-08-26. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 0.53 oz

Commonly seen $19–20 Midpoint $19.99 · 4 stores · checked Oct 22
Good value under $13 Under $23.73/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $13 line; products that do this job typically go for about $27 at this size.

Sizes

0.4 oz
$14.17
$45.20/oz
0.53 ozusual store size
$19–20
$37.71/oz

The 0.53 oz costs 17% less per ounce than the 0.4 oz.

Show the price ladder
Where we’ve seen it9 listings · 7 stores

0.53 ozusual store size

  • Beauty Plus Salon
    $14.17
    0.53 oz · $26.74/oz
    Oct 22Lowest per oz
  • Walmart
    $19.97
    0.53 oz · $37.68/oz
    Oct 22
  • Target
    $20.00
    0.53 oz · $37.74/oz
    Oct 22
  • Ulta
    $21.95
    0.53 oz · $41.41/oz
    Aug 26
  • Ulta Beauty
    $21.95
    0.53 oz · $41.41/oz
    Oct 22

0.4 oz

4 oz

  • JCPenney
    $21.95
    4 oz · $5.49/oz
    Oct 22Lowest per oz

53 ozBest per ounce

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 0.53 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 0.53 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
  3. Good value under $13 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $23.73/oz; at 0.53 oz that is $13. Under that line you are paying less than most of them.
  4. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  5. About $27 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 0.53 oz.

Formula

Formula score
9 of 10

The formula carries what a texture spray is built around, and 2 products we score as close matches cost at least a quarter less per ounce. The difference is the label, not the formula.

How the score is counted
  • 2 products we score as doing the same job cost less per ounce
  • Costs more per ounce than 99% of the 98 texture sprays we’ve priced
  • Covers 5 of the 6 things a texture spray should do
  • Reviewers mention 2 recurring complaints
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

JoicoClosest function Hair Shake Liquid-to-Powder Texturizing Finisher $4.90/oz $32.81/oz less
  • Protein-free
  • Curly method
  • Lightweight
Function
  • Fast-drying alcohol
Also
  • 5.1 oz bottle
Compare
TGINLowest cost per oz Miracle RepaiRx Smooth & Protect Edge Control $2.75/oz $34.96/oz less
  • Protein-free
  • Curly method
  • Lightweight
· Close function
Function
  • Slip and detangling
  • Water-binding (humectants)
Also
  • Drugstore tier
  • 4 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Built for straight to wavy hair

Final decision

Should you buy it?

Good for the right person, not the lowest cost
Best user

People sensitive to fragrance, for a formula with no added fragrance and a product with no scent

Biggest tradeoff

Not ideal for very dry or very humid climates, frizz on humid days, or anyone who wants a product to smell of something

Best alternative if not

Consider Joico Hair Shake Liquid-to-Powder Texturizing Finisher, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
instant texture, lift, and volume

It reads light on the strand, which is what volume claims depend on.

—

Supported

Leaves room for lift.

long-lasting hold and body up to 72 hours

It reads light on the strand, which is what volume claims depend on.

—

Supported

Leaves room for lift.

fragrance-free

No fragrance is listed.

—

Supported

Safer for scent-sensitive scalps.

transparent finish

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Hold Level 4

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Recent straight-haired users report that it makes short-hair styling easier and adds the desired volume.

straight, short-hair styling users

Some users say the powder leaves the hair glue-like or sticky enough to make brushing difficult.

users sensitive to sticky texture

A dissatisfied straight-haired reviewer says the powder only made hair feel dirty and did not provide volume.

straight-hair user evaluating lift

A reviewer with a flat crown says a small amount kept hair visibly full through an evening of dinner and dancing, though they needed to wash afterward.

user seeking crown lift for an event

More from Sexy Hair

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 3 sources consulted for this product (1 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-08-26.
  • Ingredient references are linked for 4 of 7 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-09-22.

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