reduces frizz
Nothing in the list reads as a smoothing system.
—
Stated by brand
Can’t be confirmed from label.
SEEN
Magic Serum, Fragrance Free
Finisher / Serum, light-reflecting
- Finisher
- serum
- Sulfate-free
- Silicone-free
- Cruelty-free · PETA-listed
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
Listing used for research: ulta.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
None found
Not in your profile
Shine system
Moderate
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
None listed
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Unscented
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Air-sets
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
3 ingredientsA short list
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Sephora · Ulta +1Widely sold
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Same job for less elsewhere
$36.00/oz at 1 oz, more than 98% of the 136 serums , which mostly run $3.94–14.80/oz.
Great for
no fragrance (parfum) on the label
free of strong smells
Protein-sensitive hairthat stiffens when protein is added
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Dull-looking haira recognised shine system is present
Maybe skip if
Frizz in humid airno film former or silicone to hold it back
Tight budgetsit sits in the upper price tiers
If scent matters to younothing is added here
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Shine system
Light esters
Light esters or a volatile carrier: shine with little residue.
Weight on the hair
Medium
Middle of the range: noticeable on fine hair, light on coarse hair.
Oils and butters
None
No oils or butters in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Ethylhexyl Olivate | light ester | Light slip without much weight | Shine |
| C13-15 AlkaneC13-15 Alkane (Plant Derived) | emollient | Softens and smooths the strand | Shine |
| Squalane | emollient | Softens and smooths the strand | Detangles |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening.
Full ingredient list (3)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Ethylhexyl Olivate
General function
A light olive-derived ester used as a plant alternative to silicone slip.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
2
C13-15 Alkane
· C13-15 Alkane (Plant Derived)
General function
A plant-derived light alkane used as a clean-feeling replacement for silicone or mineral oil.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emollient
- solvent
-
3
Squalane
General function
The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
- emollient
- conditioning agent
What the whole list adds up to
- 3 emollients
- 1 light ester
- 1 solvent
- 1 conditioning agent
Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 1 oz
Seen at
$36
Good value under
$8
Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $11 at this size.
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
Ulta Beauty
$36.001 oz · $36.00/ozAug 27Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 1 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $36 is the price we have observed for the 1 oz. We need three stores before we call a price commonly seen.
- Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $8.22/oz; at 1 oz that is $8. Under that line you are paying less than most of them.
- About $11 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 1 oz.
Formula
9
Formula score
9 of 10
The formula carries what a serum is built around, and 7 products we score as close matches cost at least a quarter less per ounce. The difference is the label, not the formula.
How the score is counted
- 7 products we score as doing the same job cost less per ounce
- Costs more per ounce than 98% of the 136 serums we’ve priced
- Covers 5 of the 6 things a serum should do
- Reviewers mention 2 recurring complaints
- A shine systemThe silicone, oil, or ester that produces gloss.3 pts
- A weightless carrierDelivers the shine without leaving grease.2 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- An antioxidantKeeps the oils in the bottle from going off.1 pt
- No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
Pura d'orLighter feel
Organic Coffee Bean Oil
$8.87/oz $27.13/oz less
- Fragrance-free
- Unscented
- Protein-free
- Function
- Also
It's a 10Close function
Clear Miracle Shine Elixir
$9.33/oz $26.67/oz less
- Fragrance-free
- Unscented
- Protein-free
- Function
- Also
Sexy HairLowest cost per oz
Healthy Sexy Hair Shine Show Blowout Spray - 5.1 oz
$4.50/oz $31.50/oz less
- Protein-free
- Silicone-free
- Rinses clean
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right person, not the lowest costBest user
People sensitive to fragrance, for a formula with no added fragrance and a product with no scent
Biggest tradeoff
Less suited to frizz on humid days, people shopping on a budget, or anyone who wants a product to smell of something
Best alternative if not
Consider Pura d'or Organic Coffee Bean Oil, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
6
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
adds shine
The formula carries a recognised shine system — silicone, oil, or light ester.
- Ethylhexyl Olivate
Supported
Reflects light for visible shine.
nourishes and strengthens
Nothing in the list reads as a moisture system.
- Ethylhexyl Olivate
- C13-15 Alkane
- Squalane
Stated by brand
Can’t be confirmed from label.
protects hair from heat styling and breakage (heat protection up to 450F)
No protein or bond ingredient appears in the list.
—
Stated by brand
Can’t be confirmed from label.
non-comedogenic
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
National Eczema Association Seal of Acceptance
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
vegan, cruelty-free
We have not researched the vegan status of this product.
—
Stated by brand
Worth checking on the label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Several reviewers with fine or thin hair say the serum weighs their hair down and leaves it feeling greasy.
Reviewers with fine or thin hairSome reviewers say it did little for frizz or left their hair staticky and flyaway.
Reviewers with curly or thick hairReactions vary: some reviewers report itching or breakouts, while others say it stays gentle on their skin.
Reviewers with sensitive or breakout-prone skinSeveral reviewers say it adds softness and shine, though results on fine or curly hair were less encouraging.
Reviewers with dry or wavy hairMore from SEEN
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (2 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-10-31.
- Ingredient references are linked for 1 of 3 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-08-27.
