Matte finish
Absorbent powders are present, which is how a matte finish is normally produced.
- Kaolin
- Silica
- Quaternium-90 Bentonite
Supported
Texture without gloss.
Sebastian
Craft Clay Texturizing & Flexible Styling Clay
Styler / Paste, mixed-hold
- Styler
- paste
- Sulfate-free
- Silicone-free
- Not cruelty-free · PETA-listed
Size1.7 fl oz
Price$23seen at one store · 1.7 oz
Price / oz$13.53/ozat 1.7 oz
Where to buy1 store · $23.00–23.00
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
Listing used for research: ulta.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
High
Not in your profile
Hold system
Moderate
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
None listed
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Scent
Unscented
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
12 ingredientsA short list
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Ulta · Beauty supply
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Same job for less elsewhere
$13.53/oz at 1.7 oz, more than 85% of the 197 pastes , which mostly run $4.92–11.75/oz.
Great for
no fragrance (parfum) on the label
free of strong smells
Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Maybe skip if
Oily scalp or fine hairthat gets weighed down
Stretching wash dayswaxes stay until a detergent wash removes them
Dry or very humid airwhere heavy humectants work against you
Vegan and cruelty-freeour record does not support both claims here
If scent matters to younothing is added here
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Wax
Gums and synthetic polymers together.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Oil absorption
High
Absorbent powders or starches high in the list.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Petrolatum | sealant | Seals moisture in | Heavy |
| BeeswaxCera Alba/Beeswax/Cire d'abeille | wax | Holds shape and adds weight | Buildup |
| Dicaprylyl Maleate | light ester | Light slip without much weight | Softens |
| Propylene Glycol | humectant | Pulls water into the hair | Moisturizes |
| Kaolin | clay | Absorbs oil and adds texture | Neutral |
| Peg-10 Sunflower Glycerides | emulsifier | Keeps oil and water mixed | Softens |
| Silica | powder | Mattifies and absorbs oil | Stabilizes |
| Quaternium-90 Bentonite | clay | Absorbs oil and adds texture | Stabilizes |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains heavier butters.
Full ingredient list (12)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Petrolatum
General function
A heavy sealing agent that locks moisture in and takes detergent to remove.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairForms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
May not suitBuild-up-sensitive routinesIt does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
- sealant
- emollient
-
2
Beeswax
· Cera Alba/Beeswax/Cire d'abeille
General function
A firm natural wax that grips and holds hair in place. It resists water and can take repeated washing to remove.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
May suitVery dry or highly damaged hairForms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
May not suitBuild-up-sensitive routinesIt does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
- wax
- film former
- sealant
-
3
Dicaprylyl Maleate
General function
A light ester used for spreading and a soft finish.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- light ester
- emollient
-
4
Propylene Glycol
General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
5
Kaolin
General function
A soft white clay that absorbs oil and adds body without much grit.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairAbsorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.
May not suitVery dry or highly damaged hairAn absorbent solid takes up oil, and hair already short of it has less to give.
- clay
- powder
-
6
Peg-10 Sunflower Glycerides
General function
A plant fat made water-dispersible by ethoxylation. It softens the formula and helps the oil and water phases stay together.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
-
7
Silica
General function
A fine mineral powder that absorbs oil and adds grip. It is what makes texture powders and matte pastes feel dry to the touch.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairA dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.
- powder
- thickener
- mineral
-
8
Quaternium-90 Bentonite
General function
A clay modified with a quaternary group so it thickens oil rather than water. Used to give balms and pomades structure.
Supporting ingredientPubChemListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- clay
- thickener
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
9
Titanium Dioxide
· Titanium Dioxide (CI 77891)
General function
A white mineral pigment that makes a product opaque or pearly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
- opacifier
- mineral
-
10
Caramel
General function
A colour added to tint the product itself. It does not colour hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
-
11
Ext. Violet 2 (CI 60730)
General function
A certified colour that tints the product itself. It does not colour hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
- direct dye
- violet dye
-
12
Tocopherol
- antioxidant
- vitamin
What the whole list adds up to
- 3 emollients
- 3 colourants
- 2 sealants
- 2 clays
- 2 powders
- 2 thickeners
- 2 minerals
- 1 wax
- 1 film former
- 1 light ester
- 1 humectant
- 1 solvent
- 1 emulsifier
- 1 opacifier
Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 1.7 oz
Seen at
$23
Good value under
$7
Priced above the products that do the same job. Stores sell it above the $7 line; products that do this job typically go for about $11 at this size.
Show the price ladder
Where we’ve seen it2 listings · 1 store
How we work this out
- 1.7 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $23 is the price we have observed for the 1.7 oz. We need three stores before we call a price commonly seen.
- Good value under $7 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $4.13/oz; at 1.7 oz that is $7. Under that line you are paying less than most of them.
- About $11 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 1.7 oz.
Formula
10
Formula score
10 of 10
The formula carries what a paste is built around, and 4 products we score as close matches cost at least a quarter less per ounce. The difference is the label, not the formula.
How the score is counted
- 4 products we score as doing the same job cost less per ounce
- Costs more per ounce than 85% of the 197 pastes we’ve priced
- Covers 6 of the 6 things a paste should do
- Reviewers mention 3 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
American CrewClosest function
Molding Clay
$6.50/oz $7.03/oz less
- Protein-free
- Curly method
- Rich
- Function
- Also
DavinesLowest cost per oz
Styling Clay
$0.01/oz $13.52/oz less
- Protein-free
- Curly method
- Rich
- Function
- Also
Paul MitchellClose function
MITCH Dry Paste
$8.00/oz $5.53/oz less
- Protein-free
- Curly method
- Rich
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right person, not the lowest costBest user
People sensitive to fragrance who want a formula with no added fragrance and a product with no scent
Biggest tradeoff
Not ideal for oily scalps and fine hair, anyone stretching time between washes, or very dry or very humid climates
Best alternative if not
Consider American Crew Molding Clay, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Flexible hold
Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.
- Petrolatum
- Beeswax
- Dicaprylyl Maleate
Supported
Natural movement without stiffness.
Separates and defines
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Piecey texture
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Delivers volume without leaving hair feeling stiff, heavy, or sticky; style stays put all day
5-star Ulta reviewer (Isa K)Good hold with easy removal and no sticky residue; gives clean definition
5-star Ulta reviewer (Andrea)Adds noticeable shine while keeping hair manageable, with style holding through the day
5-star Ulta reviewer (Kyli)Holds curls but leaves hair feeling hard and crunchy rather than softly textured
3-star Ulta reviewer (Jhomara)More from Sebastian
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 2 of 9 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-08-27.
