Add volume, enhance texture and create sculpted hairstyles
Heavy emollients sit high in the list, which usually works against lift.
- Ozokerite
- Carthamus Tinctorius (Safflower) Seed Oil
Likely to weigh hair down.
Styler / Paste, mixed-hold
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
“Energizing agave citrus” — Brand page
Personal fit
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The rest of what your plan weighs on this product.
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Your avoid-list
Upper-mid price for a paste
$8.00/oz at 3 oz — more than 51% of the 90 pastes , which mostly run $5.59–10.34/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Gums and synthetic polymers together.
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Heavy butters and waxes in the first eight ingredients.
Absorbent powders or starches high in the list.
Oils sit high in the list — a softening, coating formula.
No fast-drying alcohol in the list.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Isopropyl Palmitate | light ester | Light slip without much weight | Softens |
| Bentonite | clay | Absorbs oil and adds texture | Neutral |
| Ozokerite | film former | Lays down the film that holds a shape | Buildup |
| Kaolin | clay | Absorbs oil and adds texture | Neutral |
| PEG-40 Hydrogenated Castor Oil | solubilizer | Keeps oils dissolved in water | Stabilizes |
| Propylene Glycol | humectant | Pulls water into the hair | Moisturizes |
| Carthamus Tinctorius (Safflower) Seed Oil | oil | Softens the film so it does not set hard | Softens |
| Ethylhexyl Stearate | light ester | Light slip without much weight | Softens |
| Helianthus Annuus (Sunflower) Seed Wax | wax | Adds a little grip | Buildup |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Alpha-Isomethyl Ionone | fragrance | The scent | Fragrance |
| Citronellol | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
A light ester that spreads quickly and leaves a smooth, non-greasy feel.
Listed in the first three ingredients, it is likely a structural part of this formula.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A clay that absorbs oil and gives a matte, gritty texture.
Listed in the first three ingredients, it is likely a structural part of this formula.
Absorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.
An absorbent solid takes up oil, and hair already short of it has less to give.
A mineral wax used to give balms and pomades their firm structure.
Listed in the first three ingredients, it is likely a structural part of this formula.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
A soft white clay that absorbs oil and adds body without much grit.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Absorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.
An absorbent solid takes up oil, and hair already short of it has less to give.
A castor-oil derivative that dissolves fragrance and oils into water so the product stays clear and does not separate.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Light and water-binding rather than oily, so it hydrates without contributing weight.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A light oil that softens without much residue.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A fine mineral powder that absorbs oil and adds grip. It is what makes texture powders and matte pastes feel dry to the touch.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
A dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.
A wax from Sunflower (Helianthus Annuus). Waxes give balms and pomades their firmness and grip, and take a real cleanser to remove.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
Waxes do not dissolve in water. They need a detergent wash to come off, and they are the classic cause of a coated feel.
How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A violet-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A sweet, hay-like fragrance component listed separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A mint- or caraway-scented fragrance component.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A cold-pressed citrus oil used for a fresh scent; naturally high in limonene.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
Cedarwood essential oil, used as a woody fragrance note.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
The essential oil of Lavandula Hybrida. Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
A lavender-like fragrance component, related to linalool and listed for the same allergen reason.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
The essential oil of Spearmint (Mentha Viridis). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Produces the cooling, tingling feeling on the scalp. The sensation is real; it is not evidence that anything else is happening.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A pine-scented component of essential oils, declared as part of the fragrance.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
The main scent compound in vanilla, used as a fragrance note.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Ingredient list captured 2026-09-08. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 3 oz
Priced above the products that do the same job. Stores sell it above the $20 line; products that do this job typically go for about $40 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
A complete read of the format at an ordinary price: mid-range per ounce among pastes, with the working systems present.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision
Hair that stiffens on protein, looking for a protein-free formula and moisture that stays in
Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or anyone stretching time between washes
Consider American Crew Matte Clay, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Add volume, enhance texture and create sculpted hairstyles
Heavy emollients sit high in the list, which usually works against lift.
Likely to weigh hair down.
Matte finish with high hold
Gums or waxes give some structure, without the polymers that carry a firm hold.
Soft structure, not firm hold.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Delivers strong, all-day hold that keeps hair styled and in place without losing the hold throughout the day.
customers needing reliable styling hold for all-day wearMatte finish provides styling without any shine or greasiness, creating a clean, natural-looking hold.
customers seeking matte styling and matte-finish aesthetics