stays in place all day
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
Styler / Paste, strong-hold
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: ulta.com
Personal fit
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The rest of what your plan weighs on this product.
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Your avoid-list
Priced with its peers
$5.90/oz at 3.38 oz — less than 72% of the 90 pastes , which mostly run $5.59–10.34/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A strong hold, as stated by the brand.
Gums and synthetic polymers together.
Film formers without much softening them — expect a cast to scrunch out.
Heavy butters and waxes in the first eight ingredients.
Absorbents appear, low in the list.
No oils or butters in the list.
No fast-drying alcohol in the list.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance sits in the first eight ingredients — a larger share of the formula.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Petrolatum | sealant | Seals moisture in | Heavy |
| BeeswaxCera Alba (Beeswax) | wax | Holds shape and adds weight | Buildup |
| Microcrystalline WaxCera Microcristallina (Microcrystalline Wax) | wax | Holds shape and adds weight | Buildup |
| Hydrogenated Rosin | resin | Adds firmness to the film | Holds |
| Bis-Diglyceryl Polyacyladipate-2 | emollient | Softens and smooths the strand | Heavy |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Silica | powder | A trace of mattifying powder | Stabilizes |
| Benzyl Benzoate | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
| Citronellol | fragrance | The scent | Fragrance |
| Amyl Cinnamal | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
A heavy sealing agent that locks moisture in and takes detergent to remove.
Listed in the first three ingredients, it is likely a structural part of this formula.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
A firm natural wax that grips and holds hair in place. It resists water and can take repeated washing to remove.
Listed in the first three ingredients, it is likely a structural part of this formula.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
A petroleum-derived wax used for firm, pliable hold in pomades and pastes.
Listed in the first three ingredients, it is likely a structural part of this formula.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
Pine rosin hardened by hydrogenation. It gives strong, glossy grip in pomades and edge products.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A rich, lanolin-like emollient used in balms for a soft, sealing finish.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A fine mineral powder that absorbs oil and adds grip. It is what makes texture powders and matte pastes feel dry to the touch.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A jasmine-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A jasmine-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A clove-scented fragrance component listed separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 3.38 oz
Priced above the products that do the same job. Stores sell it above the $15 line; products that do this job typically go for about $20 at this size.
Formula
The formula carries the systems a paste is built around, and it sits in the middle of the range for pastes per ounce.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision
Hair that stiffens on protein, looking for a protein-free formula and a curly-method-compatible formula
Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or anyone who will not scrunch out a cast
göt2b göt2b Glued Styling Spiking Hair Glue, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
stays in place all day
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
reworkable, never-dry finish
Absorbent powders are present, which is how a matte finish is normally produced.
Texture without gloss.
NOT water soluble
Waxes or occlusives sit high in the list, and those do not rinse out in water alone.
Expect to need a real cleanse.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Great hold and scent, recommended for pomade shoppers
general reviewerHolds hair in place all day through wind, rain, and snow
general reviewerBeautiful hold and favorite scent on wavy hair
reviewer with wavy hair