REUZEL

Grooming Cream

Styler / Smoothing cream, light-hold

Styler
smoothing cream
cream
Sulfate-free
Silicone-free
Protein-free
Cruelty-free · brand states

Size3.38 oz / 100 ml

Price$16.50seen at one store · 3.38 oz

Price / oz$4.88/ozat 3.38 oz

Where to buy1 store

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

“Sugary rum fragrance” (Brand page)

Manufacturer page: pro.reuzel.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Curly–Coily Not in your profile

Moisture level High Not in your profile

Hold (as stated) Light Not in your profile

Slip / detangling Some Not in your profile

Weight on hair Rich Not in your profile

Fragrance Present Not in your profile

Protein None Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Parabens / preservatives None of these listed Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Cruelty-free · brand states Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Aerosol can Pump or tube Not in your profile

Needs heat to set Not determined Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

Ingredient list 24 ingredientsAbout average Not in your profile

Price tier Masstige Not in your profile

Where to buy it Brand website · Salons Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Priced with its peers

$4.88/oz at 3.38 oz, less than 56% of the 81 smoothing creams , which mostly run $3.50–7.03/oz. The cost less.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added

Dry, thirsty hairhumectants and emollients both sit up front

Curly-method routinesno sulfates and no water-insoluble silicones

Curl definitionfilm formers hold a clump together

Coarse or dry hairthat absorbs everything you give it

Silicone-free routinesno silicones appear in the list

Maybe skip if

this product has a scent

Oily scalp or fine hairthat gets weighed down

Stretching wash dayswaxes stay until a detergent wash removes them

Styles that must holdthe brand states a light hold at most

Dry or very humid airwhere heavy humectants work against you

Whether this hold suits you depends on your density, porosity and how long your style needs to last. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Light

A light hold, as stated by the brand.

Hold system Mixed

Gums and synthetic polymers together.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Oil absorption None

No absorbent powders or starches.

Oils and butters None

No oils or butters in the list.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterWater (Aqua)	solvent	The base everything else is dissolved in	Neutral
BeeswaxCera Alba (Beeswax)	wax	Holds shape and adds weight	Buildup
Glycerin	humectant	Pulls water into the hair	Moisturizes
Cetyl Alcohol	fatty alcohol	Thickens and conditions (not a drying alcohol)	Softens
Stearyl AlcoholStearylAlcohol	fatty alcohol	Thickens and conditions (not a drying alcohol)	Softens
PEG-40 Hydrogenated Castor OilPEG-40 Hydrogenated CastorOil	solubilizer	Keeps oils dissolved in water	Stabilizes
VP/VA Copolymer	film former	Lays down the film that holds a shape	Holds
Ceteareth-20	emulsifier	Keeps oil and water mixed	Stabilizes
FragranceFragrance (Parfum)	fragrance	The scent	Fragrance
Coumarin	fragrance	The scent	Fragrance
Limonene	fragrance	The scent	Fragrance
Linalool	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein: a moisture formula, not a repair one. Fragrance is on the label. Heavier butters sit in the working part of the list.

Full ingredient list (24)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Water · Water (Aqua)

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Beeswax · Cera Alba (Beeswax)

General function
A firm natural wax that grips and holds hair in place. It resists water and can take repeated washing to remove.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitMaximum-hold styling
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

May suitVery dry or highly damaged hair
Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

May not suitBuild-up-sensitive routines
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
- wax
- film former
- sealant
3 Glycerin

General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
4 Cetyl Alcohol

General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
5 Stearyl Alcohol · StearylAlcohol

General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
6 PEG-40 Hydrogenated Castor Oil · PEG-40 Hydrogenated CastorOil

General function
A castor-oil derivative that dissolves fragrance and oils into water so the product stays clear and does not separate.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solubilizer
- emulsifier
7 VP/VA Copolymer

General function
A hold polymer that dries to a clear film. It sets the style and washes out with water.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
8 Ceteareth-20

General function
An emulsifier that holds oil and water together in a conditioner or cream.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- emulsifier
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
9 Fragrance · Fragrance (Parfum)

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
10 Acrylates/C10-30 Alkyl Acrylate Crosspolymer

General function
A gel-forming thickener that also keeps oils suspended. It contributes a little hold.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- thickener
- polymer
- film former
11 Dipentaerythrityl Hexacaprylate/Hexacaprate · DipentaerythritylHexacaprylate/Hexacaprate

General function
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
12 Equisetum Arvense Extract
- botanical extract
13 Hamamelis Virginiana (Witch Hazel) Leaf Extract
- botanical extract
14 Rosmarinus Officinalis (Rosemary) Leaf Extract · RosmarinusOfficinalis Leaf Extract
- botanical extract
- antioxidant
15 Tridecyl Stearate

General function
A waxy ester that thickens and leaves a smooth, non-greasy finish.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

PubChem
- light ester
- emollient
16 Tridecyl Trimellitate

General function
A cushiony ester used for a rich, long-lasting glide.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
17 Urtica Dioica (Nettle) Extract
- botanical extract
18 Coumarin

General function
A sweet, hay-like fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
19 Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
20 Linalool

General function
A floral fragrance component listed separately as a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
21 Caprylyl Glycol

General function
A gentle preservative helper that also holds a little moisture.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- preservative
- humectant
22 Phenoxyethanol
- preservative
23 Sorbic Acid
- preservative
24 Aminomethyl Propanol · AminomethylPropanol

General function
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsFrizz-prone, damaged, or high-friction hair
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

PubChem
- pH adjuster

What the whole list adds up to

5 emollients
4 fragrances
4 botanical extracts
3 film formers
3 thickeners
3 light esters
3 named fragrance allergens
3 preservatives
2 humectants
2 fatty alcohols
2 emulsifiers
2 polymers
1 solvent
1 wax

Ingredient list captured 2026-10-22. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 3.38 oz

Seen at $16.50 1 store · checked Oct 15

Good value under $16 Under $4.77/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $16 line; products that do this job typically go for about $19 at this size.

Show the price ladder

Price for 3.38 ozlower is better

Where we’ve seen it1 listing · 1 store

REUZEL (reuzel.com)
$16.50

3.38 oz · $4.88/oz

Oct 15Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

3.38 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $16.50 is the price we have observed for the 3.38 oz. We need three stores before we call a price commonly seen.
Good value under $16 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $4.77/oz; at 3.38 oz that is $16. Under that line you are paying less than most of them.
About $19 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 3.38 oz.

Formula

Formula score

10 of 10

A complete formula at an ordinary price: mid-range per ounce among smoothing creams, with the working systems in place.

How the score is counted

1 products that do the same job cost less per ounce
Costs less per ounce than 56% of the 81 smoothing creams we’ve priced
Covers 6 of the 6 things a smoothing cream should do
Reviewers mention 4 things they like about how it performs

A hold systemThe polymer, gum, or wax that holds the shape.3 pts
Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
A humectantBinds water into the hair.1 pt
A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

AxeLowest cost per oz Urban Messy Look Epic Hold Matte Hair Wax $3.03/oz $1.85/oz less

Protein-free
Curly method
Rich

· Close function

Function: Water-binding (humectants)
Also: Drugstore tier
2.6 oz bottle

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Hair that stiffens on protein who want a protein-free formula and moisture that stays in

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, oily scalps and fine hair, or anyone stretching time between washes

Best alternative if not

Axe Urban Messy Look Epic Hold Matte Hair Wax, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Weightless and gives hair a fuller appearance

Heavy emollients sit high in the list.

Beeswax

Potential conflict

Expect it to sit on the strand.

Water-based formula washes out easily and won't leave buildup behind

Waxes or occlusives sit high in the list, and those do not rinse out in water alone.

Beeswax

Potential conflict

Expect to need a real cleanse.

Tames frizz

Silicones or film formers smooth the cuticle, which is the usual mechanism.

Beeswax
VP/VA Copolymer
Acrylates/C10-30 Alkyl Acrylate Crosspolymer

Supported

Smoother strands, less frizz.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Many reviewers say it adds body and hold while staying light, not stiff or heavy.

Reviewers across hair types, including fine or thin hair

Many reviewers say it looks natural rather than greasy and washes out easily, though a few note some greasiness.

Reviewers across hair types

Several reviewers apply it to damp or dry hair and find it holds as hair dries.

Reviewers across hair types

Many reviewers like its pleasant smell, and a few describe the fragrance as light.

Reviewers across hair types

Several reviewers layer a pomade or paste on top when they want firmer hold.

Reviewers who want firmer control

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
6 sources consulted for this product (3 manufacturer or regulatory, 3 retailer, 0 editorial), last checked 2026-10-31.
Ingredient references are linked for 9 of 15 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-10-22.

Grooming Cream

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, and what the formula shows

What people report

More from REUZEL

How this page was made

Hair Care Consultation