medium hold
Synthetic hold polymers are present.
- Tribehenin
- PVP
- Hydrogenated Olive Oil Stearyl Esters
Supported
Structure that lasts the day.
Redken
Brews Cream Pomade
Styler / Paste, medium-hold
- Styler
- paste
- cream
- Sulfate-free
- Protein-free
- Not cruelty-free · PETA-listed
Size3.4 fl oz
Price$24seen at one store · 3.4 oz
Price / oz$7.06/ozat 3.4 oz
Where to buy1 store · $24.00–24.00
Scent:
Reviewers describe it as fresh.
Listing used for research: ulta.com
Personal fit
Is this right for you?
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- Every product matched against your hair across the 23 factors we check.
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Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
None found
Not in your profile
Hold (as stated)
Medium
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
None listed
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Scent
Fresh & airyStrength not recorded
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
14 ingredientsA short list
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
UltaOne channel
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Priced with its peers
$7.06/oz at 3.4 oz — less than 58% of the 90 pastes , which mostly run $5.59–10.34/oz. The cost less.
Great for
no fragrance (parfum) on the label — scented
Protein-sensitive hairthat stiffens when protein is added
Curl definitionfilm formers hold a clump together
Coarse or dry hairthat absorbs everything you give it
Soft-hold stylesthat should stay touchable
Very dry hairno fast-drying alcohol in the list
Maybe skip if
this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Oily scalp or fine hairthat gets weighed down
Vegan and cruelty-freeour record does not support both claims here
Picking it up locallywe have it recorded in one channel only
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold (as stated)
Medium
A medium hold, as stated by the brand.
Hold system
Synthetic polymer
Synthetic hold polymers — the firmest of the hold systems.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water | solvent | The base everything else is dissolved in | Neutral |
| PEG-40 Hydrogenated Castor Oil | solubilizer | Keeps oils dissolved in water | Stabilizes |
| Stearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Tribehenin | wax | Holds shape and adds weight | Buildup |
| PVP | film former | Lays down the film that holds a shape | Holds |
| Petrolatum | sealant | Seals moisture in | Heavy |
| Hydrogenated Olive Oil Stearyl Esters | light ester | Light slip without much weight | Buildup |
| Polyacrylamide | film former | Lays down the film that holds a shape | Holds |
| Dimethicone | silicone | A little smoothing and shine | Buildup |
| Linalool | fragrance | The scent | Fragrance |
| Limonene | fragrance | The scent | Fragrance |
| Citronellol | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates, drying alcohols, or fragrance. No protein — a moisture formula, not a repair one. Heavier butters sit in the working part of the list. Water-insoluble silicones — needs a detergent wash to remove.
Full ingredient list (14)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Aqua/Water
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
PEG-40 Hydrogenated Castor Oil
General function
A castor-oil derivative that dissolves fragrance and oils into water so the product stays clear and does not separate.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solubilizer
- emulsifier
-
3
Stearyl Alcohol
General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
4
Tribehenin
General function
A plant-derived wax used to thicken balms and give a firm, smooth feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
May not suitBuild-up-sensitive routinesWaxes do not dissolve in water. They need a detergent wash to come off, and they are the classic cause of a coated feel.
- wax
- emollient
-
5
PVP
General function
A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
May not suitClimate-sensitive or frizz-prone hairThe film takes up water from the air. The patent work that produced the VP/VA copolymers describes a PVP film turning sticky after time in a humid atmosphere, and being dependable only where humidity is low — so hold and feel both move with the weather.
- film former
- polymer
-
6
Petrolatum
General function
A heavy sealing agent that locks moisture in and takes detergent to remove.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairForms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.
May not suitBuild-up-sensitive routinesIt does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.
- sealant
- emollient
-
7
Hydrogenated Olive Oil Stearyl Esters
General function
A waxy olive-derived ester that thickens and leaves a soft, sealing finish.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- light ester
- emollient
- wax
-
8
Polyacrylamide
General function
A thickening polymer that also leaves a light film, used in gels and styling creams.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
- thickener
-
9
Dimethicone
General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
May not suitBuild-up-sensitive routinesDimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
- conditioning agent
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
10
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
11
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
12
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
13
Coumarin
General function
A sweet, hay-like fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
14
Geraniol
General function
A rose-scented fragrance component, listed on its own because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
What the whole list adds up to
- 5 emollients
- 5 fragrances
- 5 named fragrance allergens
- 2 thickeners
- 2 waxs
- 2 film formers
- 2 polymers
- 1 solvent
- 1 solubilizer
- 1 emulsifier
- 1 fatty alcohol
- 1 sealant
- 1 light ester
- 1 silicone
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 3.4 oz
Seen at
$24
Good value under
$19
Priced above the products that do the same job. Stores sell it above the $19 line; products that do this job typically go for about $28 at this size.
Show the price ladder
Where we’ve seen it2 listings · 1 store
How we work this out
- 3.4 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $24 is the price we have observed for the 3.4 oz. We need three stores before we call a price commonly seen.
- Good value under $19 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $5.52/oz; at 3.4 oz that is $19. Under that line you are paying less than most of them.
- About $28 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 3.4 oz.
Formula
9
Formula score
9 of 10
A complete read of the format at an ordinary price: mid-range per ounce among pastes, with the working systems present.
How the score is counted
- 1 products that do the same job cost less per ounce
- Costs less per ounce than 58% of the 90 pastes we’ve priced
- Covers 5 of the 6 things a paste should do
- Reviewers mention 3 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
Bed HeadLowest cost per oz
Foxy Curls Contour Curl Cream for Increased Definition
$3.11/oz $3.95/oz less
- Protein-free
- Humidity
- Alcohol-free
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance, looking for a formula with no added fragrance and a protein-free formula
Biggest tradeoff
Less suited to anyone sensitive to fragrance, curly-method routines, or oily scalps and fine hair
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
smooth finish
Silicones or film formers smooth the cuticle, which is the usual mechanism.
- PVP
- Polyacrylamide
- Dimethicone
Supported
Smoother strands, less frizz.
for all hair types
No formula reads the same on every texture; our fit panel is the better guide.
—
Stated by brand
See the fit panel instead.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Multiple reviewers say the medium hold lasts through the day and washes out easily with regular shampoo
Ulta reviewerReviewers praise the creamy, easy-to-apply texture and a fresh masculine scent
Ulta reviewerReviewers like that it styles without looking greasy or waxy
Ulta reviewerReviewers with thick or coarse hair say the hold isn't strong enough and describe it as more of a smoothing cream than a traditional pomade
thick/coarse-hair customer on UltaMore from Redken
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 1 source consulted for this product (0 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 7 of 11 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-27.