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Puracy

Baby Shampoo & Body Wash (Tear-Free) - Citrus Grove

Shampoo / Clarifying, deep-cleaning

  • Shampoo
  • Sulfate-free
  • Silicone-free
  • Protein-free
  • Cruelty-free · PETA-listed
Size24 fl ozmost listed · 2 sizes
Price$9.99 Good valueseen at one store · 24 oz
Price / oz$0.79/ozat 24 oz
Where to buy2 stores · 2 sizes

Scent:

Notes: citrus, fresh.

“No sulfates (SLS, SLES, SCS), salicylates, parabens, benzalkonium chloride, triclosan, petroleum-based ingredients, perfumes, or dyes” — Brand page

Manufacturer page: puracy.com

Personal fit

Is this right for you?

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Lower cost than most shampoos

$0.79/oz at 24 oz — less than 76% of the 805 shampoos , which mostly run $0.81–3.01/oz.

Price and stores

Great for

Colour-treated hairthat fades faster in a sulfate wash
Protein-sensitive hairthat stiffens when protein is added
Fast-oiling scalpsthat need a real reset wash
Curly-method routinesno sulfates and no water-insoluble silicones
Hard waterand swimmers dealing with mineral deposit
Fine hairthat flattens under most products

Maybe skip if

this product carries a scent
Dry or damaged haira strong detergent system strips as it cleans
Hair that needs proteinthere is none in this list
Hair that tangles wetnothing here reduces combing force
Picking it up locallywe have it recorded in one channel only

Whether this much cleansing is right for you depends on how fast your scalp oils, how much product you layer, and your water — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

Removes oil, buildup, and most residue — a reset wash.

Expected lather Moderate

An ordinary shampoo lather.

Slip and detangling Little

Nothing here is built to reduce combing force.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein None

No protein or amino acids in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterPurified water (Aqua, eau) solvent The base everything else is dissolved in Neutral
Sodium LauroamphoacetateSodium lauroamphoacetate (Coconut-based cleanser) amphoteric cleanser Cleanses
Sodium Methyl Cocoyl TaurateSodium methyl cocoyl taurate (Coconut-based cleanser) mild anionic cleanser Cleanses
Lauryl/Myristyl Glucoside (Coconut-Based Cleanser) nonionic cleanser Cleanses
Cocamidopropyl HydroxysultaineCocamidopropyl hydroxysultaine (Coconut-based cleanser) amphoteric cleanser Cleanses
Sodium Cocoyl GlycinateSodium cocoyl glycinate (Coconut-based cleanser) mild anionic cleanser Cleanses
Citric AcidCitric acid (Plant-based pH neutralizer) pH adjuster Fine-tunes the pH pH balancer
GlycerinVegetable glycerin (Plant-based softener) humectant Adds a little water-binding Moisturizes
Caprylyl GlycolCaprylyl glycol (Coconut-based preservative) preservative Keeps the product from spoiling Moisturizes
EthylhexylglycerinEthylhexylglycerin (Biodegradable preservative) preservative Keeps the product from spoiling Softens
Caprylhydroxamic AcidCaprylhydroxamic acid (Coconut-based preservative) preservative Keeps the product from spoiling Stabilizes
Potassium Sorbate preservative Keeps the product from spoiling Stabilizes
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein — a moisture formula, not a repair one. Fragrance is on the label. Hard-water chelators are present.
Full ingredient list (20)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Purified water (Aqua, eau)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Sodium Lauroamphoacetate · Sodium lauroamphoacetate (Coconut-based cleanser)
    General function

    A very mild cleanser common in baby and sensitive-scalp shampoos.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May suitVery dry or highly damaged hair

    One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    PubChem
    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 3 Sodium Methyl Cocoyl Taurate · Sodium methyl cocoyl taurate (Coconut-based cleanser)
    General function

    A mild cleanser that keeps foaming in hard water and rinses cleanly.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitCurls or waves needing flexible hold

    The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

    May suitDry, coarse, or high-porosity hair

    A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

    May suitVery dry or highly damaged hair

    Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

    • mild anionic cleanser
    • cleanser
  • 4 Lauryl/Myristyl Glucoside (Coconut-Based Cleanser)
    General function

    A blend of two mild sugar-derived cleansers, used where a gentle, low-foam wash is wanted.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • nonionic cleanser
    • cleanser
  • 5 Cocamidopropyl Hydroxysultaine · Cocamidopropyl hydroxysultaine (Coconut-based cleanser)
    General function

    A mild co-cleanser that keeps foam stable in hard water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May suitVery dry or highly damaged hair

    One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 6 Sodium Cocoyl Glycinate · Sodium cocoyl glycinate (Coconut-based cleanser)
    General function

    A mild amino-acid cleanser with quick, light foam.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitCurls or waves needing flexible hold

    The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

    May suitDry, coarse, or high-porosity hair

    A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

    May suitVery dry or highly damaged hair

    Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

    PubChem
    • mild anionic cleanser
    • cleanser
  • Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 7 Citric Acid · Citric acid (Plant-based pH neutralizer)
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 8 Glycerin · Vegetable glycerin (Plant-based softener)
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 9 Caprylyl Glycol · Caprylyl glycol (Coconut-based preservative)
    General function

    A gentle preservative helper that also holds a little moisture.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • preservative
    • humectant
  • 10 Ethylhexylglycerin · Ethylhexylglycerin (Biodegradable preservative)
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient
  • 11 Caprylhydroxamic Acid · Caprylhydroxamic acid (Coconut-based preservative)
    General function

    A coconut-derived preservative booster that also binds trace metals.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • preservative
    • hard-water chelator
  • 12 Propanediol · Propanediol (Plant-derived preservative)
    General function

    A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it hydrates without contributing weight.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 13 Tetrasodium Glutamate Diacetate · Tetrasodium glutamate diacetate (Plant-derived cleanser)
    General function

    A biodegradable hard-water chelator used in place of EDTA.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 14 Coco-Glucoside · Coco-glucoside (Coconut-based cleanser)
    General function

    A sugar-derived, low-foaming cleanser used in gentle and curly-method shampoos.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May suitVery dry or highly damaged hair

    A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

    May not suitBuild-up-sensitive routines

    Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.

    PubChem
    • nonionic cleanser
    • cleanser
  • 15 Glyceryl Oleate · Glyceryl oleate (Plant-derived skin softener)
    General function

    An emulsifier that also softens, often added to make a cleanser feel less stripping.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • emulsifier
    • emollient
  • 16 Pink Grapefruit Essential Oil
    • oil
    • emollient
  • 17 Potassium Sorbate
    • preservative
  • 18 Sodium Benzoate · Sodium benzoate (Food-grade preservative)
    • preservative
  • 19 Gluconolactone · Gluconolactone (Food-grade preservative)
    General function

    A gentle acid that holds water and helps loosen surface build-up. It also binds a little hard-water mineral.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • humectant
    • exfoliant
    • hard-water chelator
  • 20 Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance

What the whole list adds up to

  • 6 cleansers
  • 5 preservatives
  • 4 hard-water chelators
  • 4 humectants
  • 3 emollients
  • 2 solvents
  • 2 amphoteric cleansers
  • 2 secondary cleansers
  • 2 mild anionic cleansers
  • 2 nonionic cleansers
  • 1 pH adjuster
  • 1 emulsifier
  • 1 oil
  • 1 exfoliant

Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 24 oz

Seen at $9.99 1 store · checked Aug 30
Good value under $21 Under $0.89/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $21 line, and products that do this job typically go for about $82 at this size.

Sizes

16 oz
$9.99
$0.62/oz
24 ozmost listed
$22.99
$0.96/oz

The 16 oz costs the least per ounce — 35% less than the 24 oz.

Show the price ladder
Where we’ve seen it2 listings · 2 stores

24 ozmost listed

16 ozBest per ounce

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 24 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $9.99 is the price we have observed for the 24 oz. We need three stores before we call a price commonly seen.
  3. Good value under $21 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.89/oz; at 24 oz that is $21. Under that line you are paying less than most of them.
  4. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  5. About $82 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 24 oz.

Formula

Formula score
8 of 10

It carries the working systems a shampoo needs and still sits in the lower part of the price range for shampoos per ounce.

How the score is counted
  • Costs less per ounce than 76% of the 805 shampoos we’ve priced
  • Covers 6 of the 7 things a shampoo should do
  • Reviewers mention 3 things they like about how it performs
  • Masstige tier, sold at Brand website
  • A working detergent systemWhat actually removes oil and product.3 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

PuracyLowest cost per oz Natural Shampoo, Citrus & Mint $0.72/oz $0.07/oz less
  • Fragrance-free
  • Sulfate-free
  • Protein-free
· Close function
Function
  • Slip and detangling
Also
  • 12 oz bottle
Compare
Ginger MilkClose function Hydrating Shampoo for Curly, Wavy, and Coily Hair $0.81/oz $0.02/oz more
  • Hard water
Function
  • Film formers
Also
  • 16 oz bottle
Compare
Act+AcreFragrance-free Daily Hydro™ Hydrating Shampoo $3.80/oz $3.01/oz more
  • Fragrance-free
  • Sulfate-free
  • Protein-free
· Close function
Function
  • Water-binding (humectants)
  • Film formers
Also
  • Salon tier
  • 10 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Colour-treated hair, looking for washing without sulfates and a protein-free formula

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, dry or damaged hair, or soft, over-stretchy hair that needs protein

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Effectively cleans dirt, sweat, spit-up, and residue

This is a marketing claim; an ingredient list cannot speak to it.

Stated by brand

Can’t be confirmed from label.

No sulfates (SLS, SLES, SCS), salicylates, parabens, benzalkonium chloride, triclosan, petroleum-based ingredients, perfumes, or dyes

No sulfate detergents appear in the ingredient list.

Supported

Gentler on colour and coils.

pH-balanced (5.5) for gentle care

A pH adjuster is present, which is how a formula is brought to an acidic pH.

  • Citric Acid
Supported

Brought to an acidic pH.

For all skin types, including eczema and cradle cap

No formula reads the same on every texture; our fit panel is the better guide.

Stated by brand

See the fit panel instead.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Repeat-purchase language common ("as good as usual", loyal customers)

repeat customers

Leaves hair soft and skin clean without harshness, described as gentle

general parent reviewers

Parents of babies/toddlers with eczema or sensitive skin report it works well without irritation

reviewer with a child who has eczema

A small number of reviewers report dissatisfaction (1-star reviews present alongside mostly 5-star)

minority of reviewers

More from Puracy

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (4 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 11 of 15 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.