99% naturally derived ingredients
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Phyto
7 Elixir Enhancing Oil (Universal)
Finisher / Hair oil, glossing
- Finisher
- oil
- Sulfate-free
- Silicone-free
- Protein-free
- Not cruelty-free · PETA-listed
Size3.38 fl oz (100 ml)
Price$26.43seen at one store · 3.38 oz
Price / oz$7.89/ozat 3.38 oz
Where to buy3 stores · $26.43–40.00
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: lovelyskin.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
Moderate
Not in your profile
Shine system
High
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
Prominent
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
12 ingredientsA short list
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Brand website · Specialty beauty
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a hair oil
$7.89/oz at 3.38 oz, more than 51% of the 270 hair oils , which mostly run $3.15–14.77/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Coarse or dry hairthat absorbs everything you give it
Silicone-free routinesno silicones appear in the list
Dull-looking haira recognised shine system is present
Very dry hairno fast-drying alcohol in the list
Aerosol avoidancea pump or tube, not a pressurised can
Maybe skip if
this product has a scent
Oily scalp or fine hairthat gets weighed down
Stretching wash dayswaxes stay until a detergent wash removes them
Frizz in humid airno film former or silicone to hold it back
Vegan and cruelty-freeour record does not support both claims here
Tight budgetsit sits in the upper price tiers
Wash day
How it fits into wash day
Read from the product’s own directions on the date shown. A step the label leaves out is shown as not stated, never filled in.
- When
- Before shampoo: Oiling the lengths, Conditioning the lengths
- Start on
- dry hair
- Where
- lengths, ends
- Label wait
- 20 minutes
- Then
- rinse, then shampoo
- Conditioner after
- not stated on the label
- How often
- not stated on the label
- Apply to lengths, focusing on the ends.
- Pre-shampoo: leave on dry hair for 20 minutes,
- then rinse for 2x more nourishment.
See the technique guide: Apply a pre-wash oil treatment
Source: brand page · checked 2026-09-17
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Shine system
Oil blend
A silicone or oil blend does the shine work here.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Oils and butters
Present, high in the list
Oils sit high in the list: a softening, coating formula.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Fragrance
Prominent
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Vitis Vinifera (Grape) Seed Oil | oil | The shine and softening system | Shine |
| Coco-Caprylate/Caprate | light ester | Light slip without much weight | Shine |
| C15-19 Alkane | emollient | Softens and smooths the strand | Shine |
| FragranceParfum / Fragrance | fragrance | The scent | Fragrance |
| Camellia Oleifera Seed Oil | oil | A little oil for shine | Shine |
| Cocos Nucifera (Coconut) Oil | oil | A little oil for shine | Shine |
| Corylus Avellana (Hazelnut) Seed Oil | oil | A little oil for shine | Shine |
| Limnanthes Alba (Meadowfoam) Seed Oil | oil | A little oil for shine | Shine |
| Simmondsia Chinensis (Jojoba) Seed Oil | emollient | A softening touch, low in the list | Buildup |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Contains heavier butters.
Full ingredient list (12)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Vitis Vinifera (Grape) Seed Oil
General function
A light oil used where softness is wanted without weight.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
2
Coco-Caprylate/Caprate
General function
A plant-derived light ester used where a silicone-free but silky feel is wanted.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
3
C15-19 Alkane
General function
A plant-derived light alkane used as a clean-feeling silicone alternative.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emollient
- solvent
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
4
Fragrance
· Parfum / Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
5
Camellia Oleifera Seed Oil
General function
Tea seed oil - light, fast-absorbing, used for shine on fine hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
6
Cocos Nucifera (Coconut) Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
7
Corylus Avellana (Hazelnut) Seed Oil
General function
Hazelnut seed oil, a light plant oil that absorbs quickly. It conditions the hair surface without the weight of heavier oils.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- oil
- emollient
-
8
Limnanthes Alba (Meadowfoam) Seed Oil
General function
A very stable oil that forms a light, non-greasy protective layer.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
9
Macadamia Ternifolia Seed Oil
General function
A cushiony oil that absorbs reasonably well, common in smoothing treatments.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
10
Simmondsia Chinensis (Jojoba) Seed Oil
General function
Not chemically an oil: about 97% of it is liquid wax esters, which is why it resists going rancid and sits close to the scalp's own sebum. It smooths without a heavy finish.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May suitMaximum-hold stylingA wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
- emollient
- light ester
- oil
- wax
-
11
Helianthus Annuus (Sunflower) Seed Oil
General function
A light, widely used oil that softens without much weight.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
12
Tocopherol
- antioxidant
- vitamin
What the whole list adds up to
- 10 emollients
- 8 oils
- 2 light esters
- 1 solvent
- 1 fragrance
- 1 declared fragrance
- 1 wax
- 1 antioxidant
- 1 vitamin
Ingredient list captured 2026-09-17. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 3.38 oz
Seen at
$26.43
Good value under
$11
Priced above the products that do the same job. Stores sell it above the $11 line; products that do this job typically go for about $17 at this size.
Show the price ladder
Where we’ve seen it3 listings · 3 stores
-
cosmetis.com
$26.433.38 oz · $7.82/ozSep 17Lowest per ozSale · was $33.91
-
Care to Beauty
$26.933.38 oz · $7.97/ozSep 17Sale · was $33.67
-
PHYTO USA (us.phyto.com)
$40.003.38 oz · $11.83/ozSep 17
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count, from grey-market or unverified sellers.
How we work this out
- 3.38 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $26.43 is the price we have observed for the 3.38 oz. We need three stores before we call a price commonly seen.
- Good value under $11 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $3.12/oz; at 3.38 oz that is $11. Under that line you are paying less than most of them.
- About $17 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 3.38 oz.
Formula
7
Formula score
7 of 10
Both the formula and the price land mid-range: it covers the core of what a hair oil does and costs about what hair oils cost per ounce.
How the score is counted
- 4 products we score as doing the same job cost less per ounce
- Costs more per ounce than 51% of the 270 hair oils we’ve priced
- No weightless carrier in the formula
- Salon tier, sold at Brand website and Specialty beauty
- A shine systemThe silicone, oil, or ester that produces gloss.3 pts
- A weightless carrierDelivers the shine without leaving grease.2 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- An antioxidantKeeps the oils in the bottle from going off.1 pt
- No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
Not Your Mother'sSame function
Curl Talk Strengthening Hair Oil
$3.12/oz $4.77/oz less
- Protein-free
- Rich
- Silicone-free
- Differs
- Wash day
- this one is not a before-shampoo product
Not Your Mother'sSame function
Curl Talk Hydrating Lightweight Oil
$3.12/oz $4.77/oz less
- Protein-free
- Rich
- Silicone-free
- Differs
- Wash day
- this one is not a before-shampoo product
African PrideLowest cost per oz
Feel It Formula Peppermint, Rosemary & Sage Strengthening Oil
$1.92/oz $5.97/oz less
- Protein-free
- Rich
- Silicone-free
- Differs
- Wash day
- this one is not a before-shampoo product
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right personBest user
Hair that stiffens on protein who want a protein-free formula and a formula with real substance
Biggest tradeoff
Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or anyone stretching time between washes
Best alternative if not
Not Your Mother's Curl Talk Strengthening Hair Oil, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Multi-use formula, silicone-free
No silicones appear in the ingredient list.
—
Supported
Nothing that needs a strong wash.
For fine, normal, and dry hair
Humectants or rich emollients sit in the first eight ingredients.
- Vitis Vinifera (Grape) Seed Oil
- Coco-Caprylate/Caprate
- C15-19 Alkane
Supported
Helps hair feel hydrated.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
More from Phyto
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-09-17.
- Ingredient references are linked for 2 of 10 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-09-17.
