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Phyto

7 Elixir Enhancing Oil (Universal)

Finisher / Hair oil, glossing

  • Finisher
  • oil
  • Not cruelty-free · PETA-listed
Size3.38 fl oz
Price$26.43seen at one store · 3.38 oz
Price / oz$7.89/ozat 3.38 oz

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: lovelyskin.com

Personal fit

Is this right for you?

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Priced with its peers

$7.89/oz at 3.38 oz — less than 59% of the 169 hair oils , which mostly run $4.50–16.47/oz. The cost less.

Price and stores

Great for

Coarse or dry hairthat absorbs everything you give it
Dull-looking haira recognised shine system is present
Short ingredient listsfifteen ingredients or fewer

Maybe skip if

this product carries a scent
Oily scalp or fine hairthat gets weighed down
Stretching wash dayswaxes stay until a detergent wash removes them
Frizz in humid airno film former or silicone to hold it back
Vegan and cruelty-freeour record does not support both claims here
Tight budgetsit sits in the upper price tiers

Whether a finisher this rich will read as shine or as grease depends on your strand thickness and oil rate — that is what the consultation works out.

Wash day

How it fits into wash day

Read from the product’s own directions on the date shown. A step the label leaves out is shown as not stated, never filled in.

When
Before shampoo — Oiling the lengths, Conditioning the lengths
Start on
dry hair
Where
lengths, ends
Label wait
20 minutes
Then
rinse, then shampoo
Conditioner after
not stated on the label
How often
not stated on the label
  1. Apply to lengths, focusing on the ends.
  2. Pre-shampoo: leave on dry hair for 20 minutes,
  3. then rinse for 2x more nourishment.

See the technique guide: Apply a pre-wash oil treatment

Source: brand page · checked 2026-09-17

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Shine system Oil blend

A silicone or oil blend does the shine work here.

Weight on the hair Rich

Heavy butters and waxes in the first eight ingredients.

Oils and butters Present, high in the list

Oils sit high in the list — a softening, coating formula.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Prominent

Fragrance sits in the first eight ingredients — a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Vitis Vinifera (Grape) Seed Oil oil The shine and softening system Shine
Coco-Caprylate/Caprate light ester Light slip without much weight Shine
C15-19 Alkane emollient Softens and smooths the strand Shine
FragranceParfum / Fragrance fragrance The scent Fragrance
Camellia Oleifera Seed Oil oil A little oil for shine Shine
Cocos Nucifera (Coconut) Oil oil A little oil for shine Shine
Corylus Avellana (Hazelnut) Seed Oil Neutral
Limnanthes Alba (Meadowfoam) Seed Oil oil A little oil for shine Shine
Simmondsia Chinensis (Jojoba) Seed Oil emollient A softening touch, low in the list Buildup
What the list leaves out, and what it carriesContains fragrance. Contains heavier butters.
Full ingredient list (12)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Vitis Vinifera (Grape) Seed Oil
    General function

    A light oil used where softness is wanted without weight.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May not suitFine or easily flattened hair

    Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

    • oil
    • emollient
  • 2 Coco-Caprylate/Caprate
    General function

    A plant-derived light ester used where a silicone-free but silky feel is wanted.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 3 C15-19 Alkane
    General function

    A plant-derived light alkane used as a clean-feeling silicone alternative.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    • emollient
    • solvent
  • Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 4 Fragrance · Parfum / Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 5 Camellia Oleifera Seed Oil
    General function

    Tea seed oil - light, fast-absorbing, used for shine on fine hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 6 Cocos Nucifera (Coconut) Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    International Journal of Trichology
    • oil
    • emollient
  • 7 Corylus Avellana (Hazelnut) Seed Oil
  • 8 Limnanthes Alba (Meadowfoam) Seed Oil
    General function

    A very stable oil that forms a light, non-greasy protective layer.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 9 Macadamia Ternifolia Seed Oil
    General function

    A cushiony oil that absorbs reasonably well, common in smoothing treatments.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 10 Simmondsia Chinensis (Jojoba) Seed Oil
    General function

    Not chemically an oil: about 97% of it is liquid wax esters, which is why it resists going rancid and sits close to the scalp's own sebum. It smooths without a heavy finish.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    May suitMaximum-hold styling

    A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

    • emollient
    • light ester
    • oil
    • wax
  • 11 Helianthus Annuus (Sunflower) Seed Oil
    General function

    A light, widely used oil that softens without much weight.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    International Journal of Trichology
    • oil
    • emollient
  • 12 Tocopherol
    • antioxidant
    • vitamin

What the whole list adds up to

  • 9 emollients
  • 7 oils
  • 2 light esters
  • 1 solvent
  • 1 fragrance
  • 1 declared fragrance
  • 1 wax
  • 1 antioxidant
  • 1 vitamin

Ingredient list captured 2026-09-17. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 3.38 oz

Seen at $26.43 lowest of 2 stores · checked Sep 17
Good value under $10 Under $2.84/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $11 at this size.

Show the price ladder
Where we’ve seen it3 listings · 3 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count — grey-market or unverified sellers.

How we work this out
  1. 3.38 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $26.43 is the price we have observed for the 3.38 oz. We need three stores before we call a price commonly seen.
  3. Good value under $10 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.84/oz; at 3.38 oz that is $10. Under that line you are paying less than most of them.
  4. About $11 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 3.38 oz.

Formula

Formula score
7 of 10

Both the formula and the price land mid-range: it covers the core of what a hair oil does and costs about what hair oils cost per ounce.

How the score is counted
  • 5 products we score as doing the same job cost less per ounce
  • Costs less per ounce than 59% of the 169 hair oils we’ve priced
  • No weightless carrier in the formula
  • Salon tier, sold at Brand website and Specialty beauty
  • A shine systemThe silicone, oil, or ester that produces gloss.3 pts
  • A weightless carrierDelivers the shine without leaving grease.2 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • An antioxidantKeeps the oils in the bottle from going off.1 pt
  • No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Not Your Mother'sClosest function Curl Talk Strengthening Hair Oil $3.12/oz $4.77/oz less
  • Protein-free
  • Rich
  • Silicone-free
Differs
  • Drugstore tier
  • 3.3 oz bottle
Wash day
this one is not a before-shampoo product
Compare
Not Your Mother'sClose function Curl Talk Hydrating Lightweight Oil $3.12/oz $4.77/oz less
  • Protein-free
  • Rich
  • Silicone-free
Differs
  • Drugstore tier
Wash day
this one is not a before-shampoo product
Compare
African PrideLowest cost per oz Hair Moisture Miracle Strengthen and Protect 5 Essential Oils $2.00/oz $5.89/oz less
  • Protein-free
  • Rich
  • Shine
· Close function
Differs
  • Drugstore tier
  • 4 oz bottle
Wash day
this one is not a before-shampoo product
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for curly to coily hair

Final decision

Should you buy it?

Only for a specific need
Best user

Coarse, dry, or high-porosity hair who want a formula with real substance and shine

Biggest tradeoff

Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or anyone stretching time between washes

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
99% naturally derived ingredients

A brand-run study. We report it as stated and do not repeat the number as fact.

Stated by brand

Only the brand’s testing shows this.

Multi-use formula, silicone-free

We have not recorded the silicone status of this formula.

Stated by brand

Can’t be confirmed from label.

For fine, normal, and dry hair

Humectants or rich emollients sit in the first eight ingredients.

  • Vitis Vinifera (Grape) Seed Oil
  • Coco-Caprylate/Caprate
  • C15-19 Alkane
Supported

Helps hair feel hydrated.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

More from Phyto

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 2 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-09-17.
  • Ingredient references are linked for 2 of 10 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-09-17.