Maximum strength treatment for psoriasis, dandruff, and seborrheic dermatitis
It carries an over-the-counter anti-dandruff active.
—
A recognised active does the work.
Shampoo / Clarifying, deep-cleaning
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
“Fragrance-free” (Brand page)
Manufacturer page: personandcovey.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a shampoo
$2.70/oz at 4 oz, more than 70% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A reset wash that removes oil, buildup, and most residue.
Thick foam that spreads quickly through the hair.
Nothing here is built to reduce combing force.
No humectants, so nothing here pulls water into the hair.
Carries an over-the-counter scalp active, listed under Drug Facts.
Contains chelators, which bind hard-water and pool minerals.
Nothing here needs a detergent wash to remove.
No protein or amino acids in the list.
No fragrance is listed.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterPurified Water | solvent | The base everything else is dissolved in | Neutral |
| Sodium C14-16 Olefin Sulfonate | olefin sulfonate cleanser | — | Cleanses |
| Sodium Laureth Sulfate | sulfate cleanser | — | Cleanses |
| Cocamidopropyl Hydroxysultaine | amphoteric cleanser | — | Cleanses |
| Peg-8 Distearate | thickener | Sets the texture | Stabilizes |
| Disodium EDTA | hard-water chelator | Binds trace metals | Stabilizes |
| Sodium Hydroxide | pH adjuster | Fine-tunes the pH | pH balancer |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A strong non-sulfate detergent used in "sulfate-free" shampoos. It cleans about as thoroughly as a sulfate despite the label difference.
Listed in the first three ingredients, it is likely a structural part of this formula.
A strong detergent with no sulfate on the label. It removes deposited films about as completely as a sulfate does.
Sulfate-free on the label is a naming fact, not a mildness one: this is an efficient detergent, and hair short of moisture can feel it.
A strong, high-foaming cleanser and the most common shampoo detergent. It removes oil and product efficiently, which can be more than dry or colour-treated hair wants.
Listed in the first three ingredients, it is likely a structural part of this formula.
A sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.
Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.
A mild co-cleanser that keeps foam stable in hard water.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
An ethoxylated fatty ester used to thicken a liquid and hold oil and water together. At high ethoxylation it is a thickener more than an emollient.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.
This product is an over-the-counter drug as well as a cosmetic. It treats a cosmetic scalp condition; it does not diagnose or treat disease.
Ingredient list captured 2026-10-12. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 4 oz
Priced above the products that do the same job. Stores sell it above the $2 line; products that do this job typically go for about $4 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
Nothing separates this from the middle of the range for shampoos, on formula or on cost per ounce.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget



Final decision
Flaking scalps, for an over-the-counter scalp active and a formula with no added fragrance
Worth skipping for sulfate-free routines and fresh keratin treatments, dry or damaged hair, or soft, over-stretchy hair that needs protein
Equate Kids 3-in-1 Body, Hair & Bubble Bath, Lavender, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Maximum strength treatment for psoriasis, dandruff, and seborrheic dermatitis
It carries an over-the-counter anti-dandruff active.
—
A recognised active does the work.
Fragrance-free and dye-free formula
No fragrance is listed.
—
Safer for scent-sensitive scalps.
Clinically proven to prevent recurrence of flaking
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
Only 8 ingredients
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Some reviewers find it gentle enough for sensitive scalps, where stronger medicated shampoos felt too harsh.
Reviewers with sensitive scalpsSeveral reviewers use this shampoo long term as part of an ongoing scalp care routine, often alongside other products.
Reviewers managing an ongoing scalp concernSome reviewers say it keeps hair looking healthy and easy to style, with the curl pattern showing well.
Reviewers across hair types