72-HR NOURISHMENT: hours of intense moisture
Humectants and emollients are present, but lower in the list than the claim implies.
- Cetyl Alcohol
- Panthenol
- Panthenyl Ethyl Ether
Partly supported
Some hydration, at a low level.
Pantene · Pro-V Classic Clean
Pro-V Classic Clean Conditioner
Conditioner / Light rinse-out, detangling
- Conditioner
- Sulfate-free
- Protein-free
- Lightweight
- Not cruelty-free · PETA-listed
Size21.4 fl ozmost listed · 2 sizes
Price$9.97 Good valueseen at one store · 21.4 oz
Price / oz$0.47/ozat 21.4 oz
Where to buy3 stores · 2 sizes
Scent:
Reviewers describe it as jasmine, musk, vanilla.
Listing used for research: target.com
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
- In 10 minutes we can identify your exact hair condition and traits.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine for your daily life — your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49.00 one-time consultation, no subscription
Add the optional $49/year membership for unlimited adjustments for changes in weather and lifestyle.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
Moderate
Not in your profile
Oils and butters
None
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
Prominent
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
High
Not in your profile
Scent
Amber & spice · FloralStrength not recorded
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
Present
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
14 ingredientsA short list
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Target · Grocery / mass
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
Start your consultation$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
Your avoid-list
Lower cost than most conditioners
$0.47/oz at 21.4 oz — less than 92% of the 689 conditioners , which mostly run $0.91–3.10/oz.
Great for
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Fine hairthat flattens under most products
Very dry hairno fast-drying alcohol in the list
Short ingredient listsfifteen ingredients or fewer
Tight budgetsit sits in the lower price tiers
Maybe skip if
this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Hair that needs proteinthere is none in this list
Coarse, very dry hairthis is a light formula for its category
Vegan and cruelty-freeour record does not support both claims here
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Slip and detangling
High
Conditioning agents sit high in the list — this is a detangling formula.
Oils and butters
None
No oils or butters in the list.
Weight on the hair
Light
Water-first and light: unlikely to flatten fine hair.
Water-binding (humectants)
Moderate
Humectants in the working part of the formula.
Protein
None
No protein or amino acids in the list.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Hard-water defence
Chelators present
Chelators are present — they bind hard-water and pool minerals.
Fragrance
Prominent
Fragrance sits in the first eight ingredients — a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater/Aqua/Eau | solvent | The base everything else is dissolved in | Neutral |
| Behentrimonium Methosulfate | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Benzyl Alcohol | preservative | Keeps the product from spoiling | Stabilizes |
| Bis-Aminopropyl Dimethicone | silicone | Smooths the cuticle and adds shine | Buildup |
| Cetyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Dicetyldimonium Chloride | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Disodium EDTA | hard-water chelator | Binds trace metals | Stabilizes |
| Fragrance | fragrance | The scent | Fragrance |
| Methylchloroisothiazolinone | isothiazolinone | — | Stabilizes |
| Methylisothiazolinone | isothiazolinone | — | Stabilizes |
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. The silicones here need a detergent wash to come off.
Full ingredient list (14)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Water/Aqua/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Behentrimonium Methosulfate
General function
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
International Journal of Cosmetic ScienceMay suitDry, coarse, or high-porosity hairA C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
- conditioning agent
- emulsifier
-
3
Benzyl Alcohol
General function
A preservative and solvent that also occurs naturally in some essential oils.
Leading ingredientPubChemListed in the first three ingredients, it is likely a structural part of this formula.
- preservative
- solvent
-
4
Bis-Aminopropyl Dimethicone
General function
An amino-modified silicone that binds to damaged spots for smoothing that survives rinsing.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairAmino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- silicone
- conditioning agent
- film former
-
5
Cetyl Alcohol
General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
6
Dicetyldimonium Chloride
General function
A conditioning agent used for slip in thick creams and masks.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
7
Disodium EDTA
General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
8
Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
9
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
10
Methylisothiazolinone
- isothiazolinone
- preservative
-
11
Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
-
12
Panthenyl Ethyl Ether
General function
A panthenol derivative used for the same softness and shine effect, with a lighter feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- conditioning agent
-
13
Stearyl Alcohol
General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
- fatty alcohol
- emollient
- thickener
-
14
Trisodium Ethylenediamine Disuccinate
General function
A readily biodegradable chelator used in place of EDTA to bind hard-water minerals.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
What the whole list adds up to
- 3 preservatives
- 3 conditioning agents
- 2 solvents
- 2 conditioning agents
- 2 fatty alcohols
- 2 emollients
- 2 thickeners
- 2 hard-water chelators
- 2 isothiazolinones
- 2 humectants
- 1 emulsifier
- 1 silicone
- 1 film former
- 1 fragrance
Ingredient list captured 2026-08-21. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 21.4 oz
Seen at
$9.97
Good value under
$11
Usually a good value. Most stores sell it under the $11 line, and products that do this job typically go for about $28 at this size.
Sizes
21.4 ozmost listed
$9.97
$0.47/oz
25.1 oz
$9.97
$0.40/oz
The 25.1 oz costs 15% less per ounce than the 21.4 oz.
Show the price ladder
Where we’ve seen it3 listings · 3 stores
21.4 ozmost listed
25.1 ozBest per ounce
-
Walmart
$9.9725.1 oz · $0.40/ozAug 30Lowest per ozSale · was $39.88
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 21.4 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $9.97 is the price we have observed for the 21.4 oz. We need three stores before we call a price commonly seen.
- Good value under $11 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.49/oz; at 21.4 oz that is $11. Under that line you are paying less than most of them.
- Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
- About $28 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 21.4 oz.
Formula
8
Formula score
8 of 10
This formula covers the systems a conditioner is built around, and it costs less per ounce than most of the conditioners we have researched.
How the score is counted
- 1 products we score as doing the same job cost less per ounce
- Costs less per ounce than 92% of the 689 conditioners we’ve priced
- Covers 4 of the 6 things a conditioner should do
- Reviewers mention 3 things they like about how it performs
- Conditioning agents up frontWhat makes wet hair comb through.3 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
EquateLowest cost per oz
Equate Beauty Moisture Rich Conditioner with Vitamin E
$0.10/oz $0.37/oz less
- Protein-free
- Alcohol-free
- Medium weight
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein — for a protein-free formula and real detangling slip
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, curly-method routines, or soft, over-stretchy hair that needs protein
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
2
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
two times the breakage protection
No protein or bond ingredient appears in the list.
- Behentrimonium Methosulfate
- Dicetyldimonium Chloride
Stated by brand
Can’t be confirmed from label.
gentle enough for use on permed or color-treated hair
It avoids sulfate detergents, which are the usual cause of fast fade.
- Behentrimonium Methosulfate
- Dicetyldimonium Chloride
Supported
Less fade per wash.
paraben-free
No parabens appear in the ingredient list.
—
Supported
Preserved without parabens.
dye-free
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Scent (vanilla/musk/jasmine, shared with the shampoo) is repeatedly called out as a favorite feature.
general usersReviewers with color-treated or permed hair report it feels gentle and does not fade color faster than expected.
color-treated/permed hairReviewers describe hair as soft and detangled after use, consistent with the "72-hr nourishment" claim.
general usersFine-haired users occasionally report a slight weighed-down feeling if too much product is used.
fine/thin hairMore from Pantene
- Gold Series Sulfate Free Deep Hydrating Co-Wash with Argan Oil
- Curl Define & Shine Coconut + Shea 1 Minute Miracle Conditioner
- Gold Series Moisture Boost Conditioner
- Hair Volume Multiplier Conditioner with Bamboo
- Hydrating Glow Baobab + Hyaluronic Sulfate Free Conditioner
- Illuminating Color Care Biotin Sulfate Free Conditioner
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 5 sources consulted for this product (0 manufacturer or regulatory, 4 retailer, 1 editorial), last checked 2026-08-25.
- Ingredient references are linked for 8 of 10 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-25.