Pantene Pantene Abundant & Strong Shampoo — 13.5 oz container

Pantene · Abundant & Strong

Abundant & Strong Shampoo

Shampoo / Clarifying, deep-cleaning

Shampoo
Protein-free
Lightweight
Not cruelty-free · PETA-listed

Size13.5 fl oz

Priceabout $15commonly seen · 13.5 oz

Price / oz$1.11/ozat 13.5 oz

Where to buy4 stores · $14.97–15.00

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: pantene.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level Moderate Not in your profile

Cleansing strength Strong Not in your profile

Slip / detangling Moderate Not in your profile

Weight on hair Light Not in your profile

Fragrance Prominent Not in your profile

Protein None Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Sulfates Sulfate detergent Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives Present Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not cruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 27 ingredientsAbout average Not in your profile

Price tier Drugstore Not in your profile

Where to buy it Target · Grocery / mass Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Priced with its peers

$1.11/oz at 13.5 oz — less than 62% of the 805 shampoos , which mostly run $0.81–3.01/oz. The cost less.

Price and stores

Great for

Flaking scalpsthis carries an over-the-counter active

Protein-sensitive hairthat stiffens when protein is added

Fast-oiling scalpsthat need a real reset wash

Hard waterand swimmers dealing with mineral deposit

Fine hairthat flattens under most products

Very dry hairno fast-drying alcohol in the list

Maybe skip if

this product carries a scent

Sulfate-free routinesit uses a sulfate detergent

Curly-method routinesthese silicones need a detergent to remove

Dry or damaged haira strong detergent system strips as it cleans

Hair that needs proteinthere is none in this list

Non-medicated routinesthis is an over-the-counter drug as well as a cosmetic

Whether this much cleansing is right for you depends on how fast your scalp oils, how much product you layer, and your water — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

Removes oil, buildup, and most residue — a reset wash.

Expected lather High

Thick foam that spreads quickly through the hair.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Scalp active piroctone olamine

Carries an over-the-counter scalp active, listed under Drug Facts.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Protein None

No protein or amino acids in the list.

Fragrance Prominent

Fragrance sits in the first eight ingredients — a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Water	solvent	The base everything else is dissolved in	Neutral
Sodium Laureth Sulfate	sulfate cleanser	—	Cleanses
Sodium Lauryl Sulfate	sulfate cleanser	—	Cleanses
Sodium Chloride	salt	Thickens the formula	Stabilizes
Cocamidopropyl Betaine	amphoteric cleanser	—	Cleanses
Fragrance	fragrance	The scent	Fragrance
Glycol Distearate	opacifier	Adjusts appearance	Softens
Piroctone Olamine	active	A secondary active	Active
Dimethiconol	silicone	A little smoothing and shine	Buildup
Dimethicone	silicone	A little smoothing and shine	Buildup
Menthol	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesThe list carries no drying alcohols. No protein — a moisture formula, not a repair one. Fragrance is on the label. Water-insoluble silicones — needs a detergent wash to remove.

Full ingredient list (27)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Sodium Laureth Sulfate

General function
A strong, high-foaming cleanser and the most common shampoo detergent. It removes oil and product efficiently, which can be more than dry or colour-treated hair wants.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitBuild-up-sensitive routines
A sulfate detergent removes deposited silicone, wax and styling films in one wash, which is what resets a routine before build-up is visible.

May suitFine or easily flattened hair
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

May not suitDry, coarse, or high-porosity hair
Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

Indian Journal of Dermatology
- sulfate cleanser
- cleanser
3 Sodium Lauryl Sulfate

General function
A high-foaming, strongly cleansing detergent. It clears build-up thoroughly and is the harsher of the two common sulfates.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitBuild-up-sensitive routines
A sulfate detergent removes deposited silicone, wax and styling films in one wash, which is what resets a routine before build-up is visible.

May suitFine or easily flattened hair
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

May not suitDry, coarse, or high-porosity hair
Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

Indian Journal of Dermatology
- sulfate cleanser
- cleanser
4 Sodium Chloride

General function
Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChem
- salt
- thickener
5 Cocamidopropyl Betaine

General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

DependsVery dry or highly damaged hair
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

Indian Journal of Dermatology
- amphoteric cleanser
- secondary cleanser
- cleanser
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
6 Fragrance

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
7 Glycol Distearate

General function
A wax that gives shampoo its pearly look and a slightly richer feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- opacifier
- emollient
8 Piroctone Olamine

General function
An anti-flaking agent common outside the United States, used at cosmetic levels here.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChem
- active
9 Panthenol

General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
It hydrates without adding oil or a film, which is the combination fine hair usually needs.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

PubChem
- humectant
- conditioning agent
- vitamin
10 Niacinamide

General function
Vitamin B3, used in scalp products for conditioning claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

PubChem
- vitamin
- conditioning agent
11 Dimethiconol

General function
A high-shine silicone often paired with dimethicone for a smoother, glossier finish.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

PubChem
- silicone
- emollient
12 Dimethicone

General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
- silicone
- emollient
- conditioning agent
13 Guar Hydroxypropyltrimonium Chloride

General function
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFrizz-prone, damaged, or high-friction hair
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

May suitMaximum-hold styling
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum
14 TEA-Dodecylbenzenesulfonate

General function
A strong detergent used mainly in clarifying and deep-cleansing shampoos.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.

DependsVery dry or highly damaged hair
Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.

PubChem
- cleanser
15 Sodium Xylenesulfonate
- solubilizer
16 Sodium Citrate

General function
Used with citric acid to hold the formula at a steady, slightly acidic pH. It also binds a little hard-water mineral.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

DependsFrizz-prone, damaged, or high-friction hair
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

PubChem
- pH adjuster
- hard-water chelator
17 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
18 Tetrasodium EDTA

General function
Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
19 Trideceth-10
- emulsifier
- solubilizer
20 Sodium Benzoate
- preservative
21 Sodium Salicylate
- preservative
- exfoliant
22 Benzyl Alcohol
- preservative
- solvent
23 Menthol

General function
Produces the cooling, tingling feeling on the scalp. The sensation is real; it is not evidence that anything else is happening.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

PubChem
- fragrance
- active
24 Methylchloroisothiazolinone
- isothiazolinone
- preservative
25 Methylisothiazolinone
- isothiazolinone
- preservative
26 Yellow 5

General function
A certified colour added to tint the product itself. It does not colour hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
27 Red 33

General function
A certified colour used to tint the product. It does not colour hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant

What the whole list adds up to

5 preservatives
4 cleansers
3 emollients
3 conditioning agents
3 hard-water chelators
2 solvents
2 sulfate cleansers
2 fragrances
2 actives
2 vitamins
2 silicones
2 solubilizers
2 pH adjusters
2 isothiazolinones

Ingredient list captured 2026-08-23. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 13.5 oz

Commonly seen about $15 Midpoint $14.99 · 3 stores · checked Aug 30

Good value under $5 Under $0.40/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $5 line; products that do this job typically go for about $8 at this size.

Show the price ladder

Price for 13.5 ozlower is better

Where we’ve seen it3 listings · 3 stores

Walmart
$14.97

13.5 oz · $1.11/oz

Aug 30Lowest per ozSale · was $59.88
Target
$14.99

13.5 oz · $1.11/oz

Aug 30
Walgreens
$15.00

13.5 oz · $1.11/oz

Aug 30Sale · was $17.99

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

13.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Commonly seen is the middle half of current prices for the 13.5 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
Good value under $5 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.40/oz; at 13.5 oz that is $5. Under that line you are paying less than most of them.
About $8 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 13.5 oz.

Formula

Formula score

8 of 10

A complete read of the format at an ordinary price: mid-range per ounce among shampoos, with the working systems present.

How the score is counted

5 products that do the same job cost less per ounce
Costs less per ounce than 62% of the 805 shampoos we’ve priced
Covers 5 of the 7 things a shampoo should do
Reviewers mention 4 things they like about how it performs

A working detergent systemWhat actually removes oil and product.3 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

PanteneClosest function Pro-V Daily Moisture Renewal 2-in-1 Shampoo + Conditioner $0.40/oz $0.71/oz less

Protein-free
Deep clean
Hard water

Function: Scalp active
Film formers
Also: Fruity scent
23.6 oz bottle

Compare

PanteneClose function Pro-V Smooth & Sleek Shampoo $0.40/oz $0.71/oz less

Protein-free
Deep clean
Hard water

Function: Scalp active
Film formers
Also: 23.6 oz bottle

Compare

PanteneLowest cost per oz Pro-V Radiant Color Shine Shampoo $0.36/oz $0.75/oz less

Protein-free
Deep clean
Hard water

· Close function

Function: Scalp active
Water-binding (humectants)
Also: 23.6 oz bottle

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

Good for the right person

Best user

Flaking scalps who want an over-the-counter scalp active and a protein-free formula

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or curly-method routines

Best alternative if not

Pantene Pro-V Daily Moisture Renewal 2-in-1 Shampoo + Conditioner — for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Daily anti-hair-loss shampoo specifically designed to help reduce hair fall

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Clinically proven system: up to 6,000 more strands retained

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

85% of users experienced less hair loss due to breakage in just 4 weeks

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Formula with Pro-Vitamin B5 Complex + Niacinamide

A named-ingredient story. What matters is where those sit in the list — see the ingredients table.

Panthenol
Niacinamide

Stated by brand

Check the position, not the name.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Pump-bottle packaging is called out favorably as convenient and giving the line a premium feel

Reviewers frequently call out a distinctive tingly/cooling scalp sensation on application as a liked, memorable sensory cue

Scent is repeatedly singled out as a standout positive, described as feeling premium/elevated for a drugstore price point

Reviewers report perceived reduction in breakage and shedding, and some describe visibly fuller/thicker-feeling hair with continued use

A minority of reviewers, including some transitioning back from previous Black-hair-care routines, report the shampoo left hair extremely dry and caused more breakage rather than less

reviewers with previously chemically-treated or textured hair

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
5 sources consulted for this product (3 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-08-25.
Ingredient references are linked for 12 of 17 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-08-25.

Abundant & Strong Shampoo

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

More from Pantene

How this page was made

Your personalized hair plan