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Unapologetic Define, Shape & Shine Styling Gel

Styler / Gel, strong-hold

  • Styler
  • gel
  • Sulfate-free
  • Silicone-free
  • Strong hold
  • Cruelty-free · PETA-listed
Size12 fl oz
Price$11.99seen at one store · 12 oz
Price / oz$1.00/ozat 12 oz
Where to buy2 stores · $11.99–11.99

Scent:

Reviewers describe it as sweet.

Manufacturer page: orshaircare.com

Personal fit

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Lower cost than most gels

$1.00/oz at 12 oz — less than 79% of the 157 gels , which mostly run $1.18–3.50/oz. The cost less.

Price and stores

Great for

Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Soft-hold stylesthat should stay touchable

Maybe skip if

this product carries a scent
Soft, touchable finishesthe brand states a firm hold

Whether this hold level is right for you depends on your density, porosity, and how long your style has to last — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Hold (as stated) Strong

A strong hold, as stated by the brand.

Hold system Synthetic polymer

Synthetic hold polymers — the firmest of the hold systems.

Cast risk Unlikely

Softening ingredients sit alongside the film formers, so a hard shell is unlikely.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Oil absorption None

No absorbent powders or starches.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Water solvent The base everything else is dissolved in Neutral
WaterAqua solvent The base everything else is dissolved in Neutral
WaterEau solvent The base everything else is dissolved in Neutral
PEG-40 Hydrogenated Castor Oil solubilizer Keeps oils dissolved in water Stabilizes
Carbomer thickener Sets the texture Holds
Aminomethyl Propanol pH adjuster Fine-tunes the pH pH balancer
Glycerin humectant Adds a little water-binding Moisturizes
Polysorbate 20 solubilizer Helps dissolve the oils Stabilizes
FragranceFragrance (Parfum) fragrance The scent Fragrance
Benzyl Benzoate fragrance The scent Fragrance
Linalyl Acetate fragrance The scent Fragrance
Hexamethylindanopyran fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Fragrance is on the label.
Full ingredient list (39)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Water · Aqua
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 3 Water · Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 4 PEG-40 Hydrogenated Castor Oil
    General function

    A castor-oil derivative that dissolves fragrance and oils into water so the product stays clear and does not separate.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • solubilizer
    • emulsifier
  • 5 Carbomer
    General function

    A thickener that turns a liquid into a clear gel. It also contributes a light hold.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • thickener
    • polymer
    • film former
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 6 Aminomethyl Propanol
    General function

    A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
  • 7 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Role in this product type

    In styling gel, glycerin helps retain moisture as the product dries, supporting a softer, more flexible finish. The hold itself comes from the formula's film-forming polymers.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Cosmetic Ingredient Review
    • humectant
  • 8 Polysorbate 20
    General function

    Keeps fragrance and oils dissolved in a watery formula so it stays clear.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    • solubilizer
    • emulsifier
  • 9 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 10 Oleth 20
    • emulsifier
  • 11 Phenoxyethanol
    • preservative
  • 12 Betaine
    General function

    A sugar-beet derived humectant that binds water. Despite the name it is not a cleanser like cocamidopropyl betaine.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

    PubChem
    • humectant
  • 13 Caprylyl Glycol
    General function

    A gentle preservative helper that also holds a little moisture.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • preservative
    • humectant
  • 14 PVP
    General function

    A classic hairspray polymer. It gives firm hold but attracts moisture, so humidity can soften the set.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    DependsCurls or waves needing flexible hold

    It sets firm on its own. Whether the curl stays flexible depends on the plasticisers and oils the rest of the formula carries.

    PubChem
    • film former
    • polymer
  • 15 Maltodextrin/VP Copolymer
    General function

    A starch-based hold polymer that sets softly and washes out with water.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 16 Maltodextrin
    General function

    A starch fragment that soaks up oil and water, which is what puts it in dry shampoos. It also carries spray-dried plant extracts and leaves a light film.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Takes up oil at the root, which is where fine hair goes flat first.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    DependsCurls or waves needing flexible hold

    How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.

    • absorbent
    • film former
    • binder
  • 17 Benzyl Benzoate
    General function

    A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 18 Emblica Officinalis (Amla) Seed Oil
    • oil
    • emollient
  • 19 Hydrolyzed Moringa Oleifera Seed Extract
    • botanical extract
  • 20 Caramel
    General function

    A colour added to tint the product itself. It does not colour hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

    • colourant
  • 21 Elaeis Oleifera (Batana) Kernel Oil
    General function

    The oil pressed from Batana (Elaeis Oleifera). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 22 Linalyl Acetate
    General function

    A lavender-like fragrance component, related to linalool and listed for the same allergen reason.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    • fragrance
    • named fragrance allergen
  • 23 Hexamethylindanopyran
    General function

    A synthetic musk used as a long-lasting fragrance base note.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    PubChem
    • fragrance
  • 24 Daucus Carota Sativa (Carrot) Seed Oil
    General function

    The oil pressed from Daucus Carota. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 25 Hibiscus Rosa-Sinensis (Hibiscus) Flower Extract
    • botanical extract
  • 26 Nigella Sativa (Black Cumin) Seed Oil
    General function

    The oil pressed from Black Cumin (Nigella Sativa). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 27 Thuja Occidentalis (Thujawood) Leaf Oil
    • fragrance
    • botanical extract
  • 28 Citrus Aurantium Bergamia Peel (Bergamot) Oil
    • fragrance
    • botanical extract
  • 29 Bacopa Monnieri (Brahmi) Oil
    • oil
    • emollient
  • 30 Coffea Arabica (Coffee) Seed Oil
    General function

    The oil pressed from Coffee (Coffea Arabica). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 31 Eclipta Prostrata (Bhringraj) Oil
    • oil
    • emollient
  • 32 Ethylhexylglycerin
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient
  • 33 Sodium Benzoate
    • preservative
  • 34 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 35 Butylene Glycol
    General function

    A light humectant and carrier that helps extracts dissolve.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it hydrates without contributing weight.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 36 PPG-26-Buteth-26
    • emulsifier
    • solubilizer
  • 37 Apigenin
    • botanical extract
    • antioxidant
  • 38 Oleanolic Acid
    • botanical extract
  • 39 Biotinoyl Tripeptide-1
    General function

    Biotin bonded to a short peptide, included in thinning-positioned products. Evidence for applied biotin changing hair growth is limited.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsVery dry or highly damaged hair

    Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.

    PubChem
    • vitamin
    • protein

What the whole list adds up to

  • 8 emollients
  • 7 fragrances
  • 7 oils
  • 6 botanical extracts
  • 4 solvents
  • 4 emulsifiers
  • 4 film formers
  • 4 humectants
  • 4 preservatives
  • 3 solubilizers
  • 3 polymers
  • 3 named fragrance allergens
  • 1 thickener
  • 1 pH adjuster

Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 12 oz

Seen at $11.99 1 store · checked Aug 27
Good value under $7 Under $0.58/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $7 line; products that do this job typically go for about $11 at this size.

Show the price ladder
Where we’ve seen it3 listings · 2 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $11.99 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
  3. Good value under $7 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.58/oz; at 12 oz that is $7. Under that line you are paying less than most of them.
  4. About $11 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score
8 of 10

It carries the working systems a gel needs and still sits in the lower part of the price range for gels per ounce.

How the score is counted
  • 4 products that do the same job cost less per ounce
  • Costs less per ounce than 79% of the 157 gels we’ve priced
  • Covers 5 of the 6 things a gel should do
  • Reviewers mention 3 things they like about how it performs
  • A hold systemThe polymer, gum, or wax that holds the shape.3 pts
  • Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
  • No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
  • A humectantBinds water into the hair.1 pt
  • A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

Aunt Jackie'sClosest function Curl Boss Coconut Curling Gelée $0.73/oz $0.27/oz less
  • Curly method
  • Lightweight
  • Silicone-free
Function
  • Water-binding (humectants)
Also
  • 15 oz bottle
  • Sold in drugstores and mass retail
Compare
Aunt Jackie'sClose function Curl La La Hold Me Down Styling Gel $0.58/oz $0.42/oz less
  • Curly method
  • Lightweight
  • Silicone-free
Function
  • Water-binding (humectants)
Also
  • Sold in drugstores and mass retail
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Eco StyleLowest cost per oz Super Protein Styling Gel $0.31/oz $0.69/oz less
  • Curly method
  • Lightweight
  • Silicone-free
· Close function
Function
  • Oils and butters
  • Cast risk
Also
  • Value tier
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See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for wavy to coily hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Curly-method routines who want a curly-method-compatible formula and defined, clumped curls

Biggest tradeoff

Not ideal for anyone sensitive to fragrance or anyone who wants a soft, touchable finish

Best alternative if not

Aunt Jackie's Curl Boss Coconut Curling Gelée — for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
lasting hold

Synthetic hold polymers are present.

  • Carbomer
  • PVP
  • Maltodextrin/VP Copolymer
Supported

Structure that lasts the day.

protects length

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

non-flaking

No over-the-counter anti-dandruff active appears in the list.

—

Stated by brand

Soothing, not an active treatment.

soft, touchable hold and shine without the crunch

Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.

  • Carbomer
  • PVP
  • Maltodextrin/VP Copolymer
Supported

Natural movement without stiffness.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Smells amazing like sweet coffee and cream, holds hair in place, lightweight and non-greasy, and doesn't clump up or turn white and flaky.

reviewer 'Cubana' / R.I.

Gives a nice hold without stiffness, with noticeable shine and no flaking issues.

reviewer 'TheMysticalBohemian'

Works well on curly hair, giving the hold needed without the stiff, crunchy feeling.

reviewer 'the r.'

Good gel for soft, defined styles but needed a refresh by end of day since it lacks super strong hold.

reviewer 'Ebony Q.'

More from ORS

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 1 source consulted for this product (1 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-27.
  • Ingredient references are linked for 11 of 21 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-27.

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