Sizes & containers
8.45 fl oz (250 ml) · $33 at one store
Mask / Moisture treatment, oil-rich
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: onlycurls.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a treatment
$3.91/oz at 8.45 oz, more than 53% of the 576 masks and treatments , which mostly run $1.80–5.62/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils sit high in the list: a softening, coating formula.
Middle of the range: noticeable on fine hair, light on coarse hair.
Protein appears, low enough to be a supporting ingredient.
Humectants in the working part of the formula.
Conditioning agents sit high in the list, so this is a detangling formula.
Long enough that it is a planned step, not a shower add-on.
Nothing here needs a detergent wash to remove.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua | solvent | The base everything else is dissolved in | Neutral |
| Shea Butter Ethyl Esters | light ester | Light slip without much weight | Softens |
| Cetyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Caprylic/Capric Triglyceride | light ester | Light slip without much weight | Softens |
| Cocos Nucifera (Coconut) Fruit Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Behentrimonium Chloride | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Argania Spinosa Kernel OilArgania Spinosa (Argan) Kernel Oil | oil | Coats and softens the strand | Softens |
| Cocos Nucifera (Coconut) Oil | oil | Coats and softens the strand | Softens |
| FragranceParfum | fragrance | The scent | Fragrance |
| Sodium Benzoate | preservative | Keeps the product from spoiling | Stabilizes |
| Potassium Sorbate | preservative | Keeps the product from spoiling | Stabilizes |
| Hydrolyzed Wheat Protein | film former | A supporting film former | Protein |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
The liquid ester fraction of shea butter. It carries shea's softening effect with much less weight than the butter.
Listed in the first three ingredients, it is likely a structural part of this formula.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Listed in the first three ingredients, it is likely a structural part of this formula.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
A light, refined coconut-derived oil that spreads easily and does not go rancid. It gives slip without a heavy feel.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A coconut extract used at low levels for scent association and label appeal, not for the oil's conditioning effect.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Light and water-binding rather than oily, so it adds less weight than oils or butters do.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A thick, tacky oil used for sealing ends and for slick, held-down styles.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A biodegradable conditioning agent used for detangling in rich conditioners.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
A conditioning polymer that improves wet combing and adds body. Repeated use can build up on fine hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Wheat protein broken into fragments small enough to cling to the hair. It adds temporary strength and body; too much can feel stiff.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A light, widely used oil that softens without much weight.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
An acid used to set pH and, in scalp products, to loosen flakes.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A sweet, hay-like fragrance component listed separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Used with citric acid to hold the formula at a steady, slightly acidic pH. It also binds a little hard-water mineral.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
Ingredient list captured 2026-08-24. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 8.45 oz
Usually a good value. Most stores sell it under the $35 line, and products that do this job typically go for about $46 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
Both the formula and the price land mid-range: it covers the core of what a treatment does and costs about what masks and treatments cost per ounce.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
People who want maximum slip, for real detangling slip and a curly-method-compatible formula
Less suited to anyone sensitive to fragrance, people shopping on a budget, or anyone who wants to pick it up locally
Hask Bond Building Rinse-Out Deep Conditioner for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Hydrating, strengthening and conditioning treatment for all curl types
Humectants or rich emollients sit in the first eight ingredients.
Helps hair feel hydrated.
Vegan
Our researched record has this brand or product as vegan.
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Matches our researched record.
Sulfate-free, silicone-free, paraben-free, no drying alcohols, no mineral oil
No sulfate detergents appear in the ingredient list.
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Gentler on colour and coils.
Made in the UK
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Strong overall satisfaction — reviewers describe noticeable improvement after first wash and repeat-purchase enthusiasm
Brand-level Trustpilot reviewers (not mask-specific); disclosed as suchA minority of reviewers report the range not working well for fine or fine-wavy hair textures
Brand-level Trustpilot reviewers with fine/wavy hair; disclosed as suchSome disappointed reviewers cite high price relative to perceived results ("£40 in the bin")
Brand-level Trustpilot reviewers; disclosed as such
