Up to 24-hours of max hold that stays soft
Synthetic hold polymers are present.
- Acrylates Copolymer
Supported
Structure that lasts the day.
Not Your Mother's
All Eyes On Me All Day Hold Hairspray
Styler / Hairspray, strong-hold
- Styler
- hairspray
- spray
- Sulfate-free
- Protein-free
- Strong hold
- Vegan · label states
Size8 fl oz
Price$9.99 Good valueseen at one store · 8 oz
Price / oz$1.25/ozat 8 oz
Where to buy2 stores · $9.99–9.99
Scent:
Reviewers describe it as berry, vanilla.
Manufacturer page: notyourmothers.com
Personal fit
Is this right for you?
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- Every product matched against your hair across the 24 factors we check.
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Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Hold (as stated)
Maximum
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
Low
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Fruity · Sweet & vanillaStrength not recorded
Not in your profile
Show all 24 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
High
Not in your profile
Vegan / cruelty-free
Vegan · label states
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Humidity resistance
High
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
13 ingredientsA short list
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Ulta · Brand website
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Lower cost than most hairsprays
$1.25/oz at 8 oz — less than 84% of the 95 hairsprays , which mostly run $1.75–4.31/oz.
Great for
Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Humid climatesthe brand claims humidity resistance
Soft-hold stylesthat should stay touchable
Maybe skip if
this product carries a scent
Very dry or damaged hairit contains fast-drying alcohol
Soft, touchable finishesthe brand states a firm hold
Silicone-free routinesit does contain silicones — the water-soluble kind
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold (as stated)
Maximum
A strong hold, as stated by the brand.
Hold system
Synthetic polymer
Synthetic hold polymers — the firmest of the hold systems.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Medium
Middle of the range — noticeable on fine hair, light on coarse hair.
Humidity resistance
Claimed
The brand claims humidity resistance; the ingredient list cannot confirm it.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
Present, high in the list
Oils sit high in the list — a softening, coating formula.
Fast-drying alcohol
High in the list
Fast-drying alcohol in the first three ingredients.
Needs detergent to remove
Rinses with water
The silicones here are the water-soluble kind.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Alcohol Denat. | drying alcohol | Sets the style fast — the same reason it can read dry | Drying |
| WaterWater (Aqua) | solvent | The base everything else is dissolved in | Neutral |
| Acrylates Copolymer | film former | Lays down the film that holds a shape | Holds |
| PEG-12 Dimethicone | emollient | Softens and smooths the strand | Shine |
| Panthenol | humectant | Pulls water into the hair | Detangles |
| Argania Spinosa Kernel Oil | oil | Softens the film so it does not set hard | Softens |
| Squalane | emollient | Softens and smooths the strand | Detangles |
| Rubus Idaeus Seed Oil | oil | Softens the film so it does not set hard | Softens |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Alpha-Isomethyl IononeAlpha-Isomethyl-Ionone | fragrance | The scent | Fragrance |
| Tetramethyl Acetyloctahydronaphthalenes | fragrance | The scent | Fragrance |
| Vanillin | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates. No protein — a moisture formula, not a repair one. Fragrance is on the label. Contains fast-drying alcohol.
Full ingredient list (13)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Alcohol Denat.
General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Role in this product typeIn hairspray, denatured alcohol acts as a fast-evaporating solvent that carries the styling polymers and helps distribute them in a fine spray. As it evaporates, the polymers remain on the hair to form the hold film.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Cosmetic Ingredient ReviewMay suitFine or easily flattened hairMay suit hair that needs a fast-drying, lightweight spray base rather than an oil- or wax-led finish.
May not suitDry, coarse, or high-porosity hairPorous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.
DependsVery dry or highly damaged hairConsider if hair is very dry or highly damaged: when alcohol is this prominent, the fast-evaporating base may leave the hair feeling drier.
- drying alcohol
- solvent
-
2
Water
· Water (Aqua)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
3
Acrylates Copolymer
General function
A hold polymer that forms a firm, humidity-resistant film. It is the usual source of a hard cast in gels.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
4
PEG-12 Dimethicone
General function
A water-soluble silicone that smooths without the build-up concern of standard silicones.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitBuild-up-sensitive routinesThe PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairDelivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.
- emollient
- silicone
- water-soluble silicone
-
5
Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
-
6
Argania Spinosa Kernel Oil
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
7
Squalane
General function
The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
- emollient
- conditioning agent
-
8
Rubus Idaeus Seed Oil
General function
The oil pressed from Rubus Idaeus. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- oil
- emollient
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
9
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
10
Aminomethyl Propanol
General function
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
-
11
Alpha-Isomethyl Ionone
· Alpha-Isomethyl-Ionone
General function
A violet-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
12
Tetramethyl Acetyloctahydronaphthalenes
General function
A synthetic musk or woody-amber note used as a fragrance base.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
-
13
Vanillin
General function
The main scent compound in vanilla, used as a fragrance note.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
What the whole list adds up to
- 4 emollients
- 4 fragrances
- 2 solvents
- 2 conditioning agents
- 2 oils
- 1 drying alcohol
- 1 film former
- 1 polymer
- 1 silicone
- 1 water-soluble silicone
- 1 humectant
- 1 vitamin
- 1 declared fragrance
- 1 pH adjuster
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 8 oz
Seen at
$9.99
Good value under
$19
Usually a good value. Most stores sell it under the $19 line, and products that do this job typically go for about $23 at this size.
Show the price ladder
Where we’ve seen it3 listings · 2 stores
8 ozmost listedBest per ounce
-
Ulta
$9.998 oz · $1.25/ozAug 27Lowest per oz
-
Ulta Beauty
$9.998 oz · $1.25/ozAug 30
-
Ulta
$9.99Aug 25
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $9.99 is the price we have observed for the 8 oz. We need three stores before we call a price commonly seen.
- Good value under $19 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $2.35/oz; at 8 oz that is $19. Under that line you are paying less than most of them.
- About $23 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8 oz.
Formula
8
Formula score
8 of 10
It carries the working systems a hairspray needs and still sits in the lower part of the price range for hairsprays per ounce.
How the score is counted
- 1 products that do the same job cost less per ounce
- Costs less per ounce than 84% of the 95 hairsprays we’ve priced
- Covers 5 of the 6 things a hairspray should do
- Reviewers mention 2 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
AussieLowest cost per oz
Miracle Coils Shaping Jelly
$0.88/oz $0.37/oz less
- Protein-free
- Curly method
- Alcohol-free
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein who want a protein-free formula and moisture that stays in
Biggest tradeoff
Not ideal for anyone sensitive to fragrance, very dry or high-damage hair, or anyone who wants a soft, touchable finish
Best alternative if not
Consider Aussie Miracle Coils Shaping Jelly, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Never stiff or crunchy
Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.
- Acrylates Copolymer
- PEG-12 Dimethicone
- Argania Spinosa Kernel Oil
Supported
Natural movement without stiffness.
Humidity-resistant
Humidity resistance is measured in a lab, not read off a label; film formers can help.
- Acrylates Copolymer
- PEG-12 Dimethicone
Stated by brand
May help, but not measurable here.
Fast-drying
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Adds softness and shine
The formula carries a recognised shine system — silicone, oil, or light ester.
- PEG-12 Dimethicone
- Argania Spinosa Kernel Oil
- Rubus Idaeus Seed Oil
Supported
Reflects light for visible shine.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Held an all-day blowout without weighing hair down
Ulta reviewer with a blowoutPleasant berry-vanilla scent and non-crunchy, lightweight texture
Ulta reviewerSome buildup noticed with regular use
Ulta reviewerSpray nozzle sometimes clogs or sprays inconsistently
Ulta reviewerNot strong enough to hold curls throughout the day
Ulta reviewer with curly hairMore from Not Your Mother's
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 6 of 11 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-27.