48 hours of gravity defying volume
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
—
Neutral on lift.
Conditioner / Everyday rinse-out, detangling
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Strength: Strong
Listing used for research: ulta.com
Personal fit
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The rest of what your plan weighs on this product.
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Your avoid-list
Priced with its peers
$1.46/oz at 13.5 oz — less than 53% of the 689 conditioners , which mostly run $0.91–3.10/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Conditioning agents sit high in the list — this is a detangling formula.
No oils or butters in the list.
Middle of the range — noticeable on fine hair, light on coarse hair.
Humectants near the top — water-binding is a headline mechanism here.
No protein or amino acids in the list.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Chelators are present — they bind hard-water and pool minerals.
Fragrance sits in the first eight ingredients — a larger share of the formula.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Aqua) | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Stearamidopropyl Dimethylamine | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Cetyl Palmitate | light ester | Light slip without much weight | Buildup |
| Hydrolyzed Hyaluronic Acid | humectant | Pulls water into the hair | Moisturizes |
| Lactic Acid | pH adjuster | Fine-tunes the pH | Moisturizes |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Behentrimonium Chloride | conditioning agent | Adds slip, lower in the list | Detangles |
| Citronellol | fragrance | The scent | Fragrance |
| Geraniol | fragrance | The scent | Fragrance |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
| Limonene | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.
Listed in the first three ingredients, it is likely a structural part of this formula.
May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.
Listed in the first three ingredients, it is likely a structural part of this formula.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A waxy ester used to thicken creams and add a smooth after-feel.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
A smaller form of hyaluronic acid, used for water binding closer to the strand.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
An acid used to set pH and, in scalp products, to loosen flakes.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.
A light humectant and solvent that helps fragrance and extracts dissolve evenly.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Light and water-binding rather than oily, so it hydrates without contributing weight.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
A gentle, biodegradable chelator that binds hard-water minerals in place of EDTA.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
Used with citric acid to hold the formula at a steady, slightly acidic pH. It also binds a little hard-water mineral.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
A large water-binding molecule that sits on the surface holding moisture.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
A rose-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-scented fragrance component, listed on its own because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A jasmine-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 13.5 oz
Usually a good value. Most stores sell it under the $29 line, and products that do this job typically go for about $33 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
A complete read of the format at an ordinary price: mid-range per ounce among conditioners, with the working systems present.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget



Final decision
Hair that stiffens on protein, looking for a protein-free formula and real detangling slip
Worth skipping for anyone sensitive to fragrance, anyone stretching time between washes, or soft, over-stretchy hair that needs protein
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
48 hours of gravity defying volume
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
—
Neutral on lift.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
A reviewer considers the price fair for the product quality and texture
Reviewers report it leaves hair soft and helps with detangling after washing
Reviewers with thin or fine hair say it adds body/volume without weighing hair down, even when applied root-to-end rather than just on ends
reviewers with thin/fine hairSeveral reviewers praise the scent, though one notes the fragrance bothers her (though it does not linger long)