Engineered to revitalize the appearance of dry, brittle hair
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
Shampoo
Add it to your products. We’ll tell you if it’s ever recalled.
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced above most shampoos
$4.00/oz at 5 oz, more than 84% of the 1544 shampoos , which mostly run $0.79–3.04/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Nothing here is built to reduce combing force.
No humectants, so nothing here pulls water into the hair.
No over-the-counter scalp active.
Nothing here needs a detergent wash to remove.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Sodium CocoateSaponified Coconut Oil | cleanser | Does the cleaning | Cleanses |
| Ricinus Communis (Castor) Seed OilCastor Oil | oil | Coats and softens the strand | Softens |
| Sunflower Oil | fragrance | The scent, and a large share of the formula this high up | Fragrance |
| Prunus Amygdalus Dulcis (Sweet Almond) OilSweet Almond Oil | oil | Coats and softens the strand | Softens |
| Olea Europaea (Olive) Fruit OilOlive Oil | oil | Coats and softens the strand | Softens |
| Coconut Milk | — | — | Neutral |
| Botanical Extracts | — | — | Neutral |
| TocopherolVitamin E | antioxidant | Protects the formula | Stabilizes |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
Coconut soap, used in shampoo bars. Being alkaline, it usually needs an acidic rinse to keep the cuticle flat.
Listed in the first three ingredients, it is likely a structural part of this formula.
Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.
Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.
A thick, tacky oil used for sealing ends and for slick, held-down styles.
Listed in the first three ingredients, it is likely a structural part of this formula.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
The essential oil of Sun. Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.
Listed in the first three ingredients, it is likely a structural part of this formula.
A medium-weight oil used for softness and slip.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
A heavy, coating oil traditionally used for deep conditioning.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
Vitamin E. It keeps the oils in a formula from going rancid and is used at very low levels.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 5 oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
Above the range for shampoos per ounce for a shorter formula: there is no working detergent system in the list.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Final decision
Coarse, dry, or high-porosity hair who want a formula with real substance and fewer ingredients to react to
Worth skipping for oily scalps and fine hair, hair that tangles the moment it is wet, or anyone who wants to pick it up locally
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Engineered to revitalize the appearance of dry, brittle hair
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
Provides weightless, high-gloss finish
The formula carries a recognised shine system — silicone, oil, or light ester.
Reflects light for visible shine.
One bar replaces up to three 8-oz liquid bottles; lasts 50-75 washes
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
Sulfate-free, silicone-free, paraben-free, cruelty-free
The detergent system is not recorded for this product.
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Can’t be confirmed from label.
Safe for color-treated hair
The detergent system is not recorded, so fade risk cannot be read.
Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.