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Native

Scalp Detox Shampoo

Shampoo / Clarifying, deep-cleaning

  • Shampoo
  • Sulfate-free
  • Silicone-free
  • Protein-free
  • Vegan · label states
  • Cruelty-free · label states
Size16.5oz
Price$13 Good valueseen at one store · 16.5 oz
Price / oz$0.79/ozat 16.5 oz
Where to buy2 stores · $13.00–13.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Reviewers describe it as fresh, mint.

“Eucalyptus & Mint” (Brand page)

Manufacturer page: nativecos.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 23 factors we check.
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  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

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Lower cost than most shampoos

$0.79/oz at 16.5 oz, less than 75% of the 1544 shampoos , which mostly run $0.79–3.04/oz.

Price and stores

Great for

Flaking scalpsit has an over-the-counter active
Colour-treated hairthat fades faster in a sulfate wash
Protein-sensitive hairthat stiffens when protein is added
Fast-oiling scalpsthat need a real reset wash
Curly-method routinesno sulfates and no water-insoluble silicones
Fine hairthat flattens under most products

Maybe skip if

this product has a scent
Dry or damaged haira strong detergent system strips as it cleans
Hair that needs proteinthere is none in this list
Hard waterno chelator here to bind the minerals
Non-medicated routinesthis is an over-the-counter drug as well as a cosmetic
Picking it up locallywe’ve only seen it sold in one channel

How much cleansing you need depends on how fast your scalp gets oily, how much product you layer and your water. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

A reset wash that removes oil, buildup, and most residue.

Expected lather High

Thick foam that spreads quickly through the hair.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) None found

No humectants, so nothing here pulls water into the hair.

Scalp active piroctone olamine

Carries an over-the-counter scalp active, listed under Drug Facts.

Hard-water defence None

No chelating agent in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein None

No protein or amino acids in the list.

Fragrance Prominent

Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Water solvent The base everything else is dissolved in Neutral
Sodium C14-16 Olefin Sulfonate olefin sulfonate cleanser — Cleanses
Cocamidopropyl Betaine amphoteric cleanser — Cleanses
Sodium Xylenesulfonate solubilizer Keeps oils dissolved in water Stabilizes
Sodium Chloride salt Thickens the formula Stabilizes
Salicylic Acid active The over-the-counter active Active
Citric Acid pH adjuster Fine-tunes the pH pH balancer
Fragrance fragrance The scent Fragrance
Piroctone Olamine active A secondary active Active
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. An over-the-counter scalp active is listed (piroctone olamine).
Full ingredient list (11)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Sodium C14-16 Olefin Sulfonate
    General function

    A strong non-sulfate detergent used in "sulfate-free" shampoos. It cleans about as thoroughly as a sulfate despite the label difference.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitBuild-up-sensitive routines

    A strong detergent with no sulfate on the label. It removes deposited films about as completely as a sulfate does.

    May not suitVery dry or highly damaged hair

    Sulfate-free on the label is a naming fact, not a mildness one: this is an efficient detergent, and hair short of moisture can feel it.

    PubChem
    • olefin sulfonate cleanser
    • cleanser
  • 3 Cocamidopropyl Betaine
    General function

    A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    DependsVery dry or highly damaged hair

    Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

    Indian Journal of Dermatology
    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 4 Sodium Xylenesulfonate
    General function

    A hydrotrope that keeps a shampoo clear and pourable.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    PubChem
    • solubilizer
  • 5 Sodium Chloride
    General function

    Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    PubChem
    • salt
    • thickener
  • 6 Salicylic Acid
    General function

    An oil-soluble acid that loosens flakes and clears build-up around the follicle. In dandruff shampoos it appears in the drug facts panel with a stated percentage.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    PubChem
    • active
    • exfoliant
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 7 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 8 Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 9 Polyquaternium-10
    General function

    A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • conditioning agent
    • film former
    • polymer
  • 10 Sodium Citrate
    General function

    Used with citric acid to hold the formula at a steady, slightly acidic pH. It also binds a little hard-water mineral.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
    • hard-water chelator
  • 11 Piroctone Olamine
    • active

What the whole list adds up to

  • 2 cleansers
  • 2 actives
  • 2 pH adjusters
  • 2 hard-water chelators
  • 1 solvent
  • 1 olefin sulfonate cleanser
  • 1 amphoteric cleanser
  • 1 secondary cleanser
  • 1 solubilizer
  • 1 salt
  • 1 thickener
  • 1 exfoliant
  • 1 fragrance
  • 1 declared fragrance

Ingredient list captured 2026-10-04. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 16.5 oz

Seen at $13 1 store · checked Oct 4
Good value under $19 Under $1.14/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $19 line, and products that do this job typically go for about $23 at this size.

Show the price ladder
Where we’ve seen it2 listings · 2 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 16.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $13 is the price we have observed for the 16.5 oz. We need three stores before we call a price commonly seen.
  3. Good value under $19 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.14/oz; at 16.5 oz that is $19. Under that line you are paying less than most of them.
  4. About $23 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 16.5 oz.

Formula

Formula score
8 of 10

This formula covers the systems a shampoo is built around, and it costs less per ounce than most of the shampoos we have researched.

How the score is counted
  • Costs less per ounce than 75% of the 1544 shampoos we’ve priced
  • Covers 5 of the 7 things a shampoo should do
  • Masstige tier, sold at Grocery / mass
  • Masstige tier
  • A working detergent systemWhat actually removes oil and product.3 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

LUSETALowest cost per oz Scalp Balancing Shampoo $0.95/oz $0.16/oz more
  • Scalp active
  • Sulfate-free
  • Protein-free
· Close function
Function
  • Water-binding (humectants)
  • Oils and butters
  • Hard-water defence
Also
  • 16.9 oz bottle
  • Sold online
Compare
Uncle Funky's DaughterClose function Squeaky $1.76/oz $0.97/oz more
  • Sulfate-free
  • Protein-free
  • Deep clean
Function
  • Scalp active
Also
  • Drugstore tier
  • 8.5 oz bottle
Compare
Uncle Funky's DaughterClose function Purifying Cleanser - Maximum Thermal Protection $1.87/oz $1.08/oz more
  • Sulfate-free
  • Deep clean
  • Curly method
Function
  • Scalp active
  • Protein
Also
  • Drugstore tier
  • 8 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Flaking scalps who want an over-the-counter scalp active and washing without sulfates

Biggest tradeoff

Less suited to anyone sensitive to fragrance, dry or damaged hair, or soft, over-stretchy hair that needs protein

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

0
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Cleanses build-up with salicylic acid

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Several say it foams easily and a small amount spreads well.

Reviewers repeatedly describe a refreshing minty smell and a fresh scalp feeling.

People using styling products appreciate the cleaner roots and removal of buildup.

More from Native

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources consulted for this product (2 manufacturer or regulatory, 1 retailer, 6 editorial), last checked 2026-10-05.
  • Ingredient references are linked for 4 of 6 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-04.

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