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Mizani

True Textures Moroccan Clay Steam Mask for Natural Hair

Mask

  • Mask / treatment
  • Not cruelty-free · PETA-listed
Size16.9 oz
Price$44seen at one store · 16.9 oz
Price / oz$2.60/ozat 16.9 oz

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: mizani.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

  • About 20 minutes, and your answers save as you go.
  • Every product matched against your hair across the 17 factors we check.
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  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

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Priced with its peers

$2.60/oz at 16.9 oz, less than 63% of the 576 masks and treatments , which mostly run $1.80–5.62/oz. The cost less.

Price and stores

Great for

Maximum slipfor hair that tangles the moment it is wet
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Maybe skip if

this product has a scent
Very dry or damaged hairit contains fast-drying alcohol
Vegan and cruelty-freeour record does not support both claims here
Tight budgetsit sits in the upper price tiers
Picking it up locallywe’ve only seen it sold in one channel

Whether your hair needs moisture, protein or bond repair right now depends on its damage history and how it behaves wet. The consultation finds out which.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Rich

Butters near the top: a heavy, softening formula.

Water-binding (humectants) Low

Humectants appear, but low enough to be a minor part.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Water solvent The base everything else is dissolved in Neutral
Cetearyl Alcohol fatty alcohol Thickens and conditions (not a drying alcohol) Softens
Helianthus — — Neutral
Annuus Seed Oil/Sunflower Seed Oil — — Neutral
Behentrimonium Chloride conditioning agent Conditions and softens so hair combs through Detangles
Glyceryl — — Neutral
Stearate Se — — Neutral
Butyrospermum Parkii Butter/Shea Butter butter The richness a deep treatment is built on Heavy
FragranceParfum/Fragrance fragrance The scent Fragrance
Isopropyl Alcohol drying alcohol A small amount, for fast drying Drying
Limonene fragrance The scent Fragrance
Coumarin fragrance The scent Fragrance
What the list leaves out, and what it carriesContains fragrance. Contains heavier butters. Fast-drying alcohol is in the list.
Full ingredient list (26)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 3 Helianthus
  • 4 Annuus Seed Oil/Sunflower Seed Oil
  • 5 Behentrimonium Chloride
    General function

    A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 6 Glyceryl
  • 7 Stearate Se
  • 8 Butyrospermum Parkii Butter/Shea Butter
    General function

    The solid fat from Butyrospermum Parkii. Plant butters seal the surface and soften coarse or dry hair; high on a list they make a product decidedly rich.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
    • sealant
  • 9 Isopropyl
  • 10 Palmitate
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 11 Benzyl Alcohol
    • preservative
    • solvent
  • 12 Fragrance · Parfum/Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 13 Isopropyl Alcohol
    General function

    A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

    PubChem
    • drying alcohol
    • solvent
  • 14 Sclerotium Gum
    General function

    A fermented gum that thickens and gives a slippery, cushioned feel.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

    May suitFrizz-prone, damaged, or high-friction hair

    A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.

    May not suitMaximum-hold styling

    Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

    • film former
    • gum
    • thickener
  • 15 Moroccan Lava Clay
    • clay
    • absorbent
  • 16 Caprylyl Glycol
    General function

    A gentle preservative helper that also holds a little moisture.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • preservative
    • humectant
  • 17 Salicylic
  • 18 Acid
  • 19 Sclerocarya Birrea (Marula) Seed Oil · Sclerocarya Birrea Seed Oil
    General function

    Marula oil - light, stable, used for shine and softness.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 20 Cocos Nucifera (Coconut) Oil · Cocos Nucifera Oil/Coconut Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    International Journal of Trichology
    • oil
    • emollient
  • 21 Olea Europaea Fruit Oil/Olive Fruit Oil
    General function

    The oil pressed from Olea Europaea. It is one of the heavier plant oils — rich on coarse or dry hair, and enough to flatten fine hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 22 Tocopherol
    • antioxidant
    • vitamin
  • 23 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 24 Coumarin
    General function

    A sweet, hay-like fragrance component listed separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 25 Glycine Soja (Soybean) Oil · Glycine Soja Oil/Soybean Oil
    General function

    A light plant oil used to soften and carry other oil-based ingredients.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 26 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator

What the whole list adds up to

  • 6 emollients
  • 4 oils
  • 3 solvents
  • 3 fragrances
  • 2 thickeners
  • 2 preservatives
  • 2 named fragrance allergens
  • 1 fatty alcohol
  • 1 conditioning agent
  • 1 cleanser
  • 1 butter
  • 1 sealant
  • 1 declared fragrance
  • 1 drying alcohol

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 16.9 oz

Seen at $44 1 store · checked Oct 22
Good value under $28 Under $1.68/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $28 line; products that do this job typically go for about $51 at this size.

Show the price ladder
Where we’ve seen it2 listings · 2 stores
  • Sephora
    $44.00
    16.9 oz · $2.60/oz
    Oct 22Lowest per oz
  • Planet Beauty
    $44.00
    16.9 oz · $2.60/oz
    Oct 21

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 16.9 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $44 is the price we have observed for the 16.9 oz. We need three stores before we call a price commonly seen.
  3. Good value under $28 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.68/oz; at 16.9 oz that is $28. Under that line you are paying less than most of them.
  4. About $51 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 16.9 oz.

Formula

Formula score
7 of 10

Both the formula and the price land mid-range: it covers the core of what a treatment does and costs about what masks and treatments cost per ounce.

How the score is counted
  • 3 products we score as doing the same job cost less per ounce
  • Costs less per ounce than 63% of the 576 masks and treatments we’ve priced
  • No protein or amino acids in the formula
  • Salon tier, sold at Brand website
  • Rich emollientsThe depth a treatment step is built around.3 pts
  • Conditioning agents up frontWhat makes wet hair comb through.2 pts
  • Protein or amino acidsThe strengthening side of a treatment.2 pts
  • A humectantBinds water into the hair.1 pt
  • A stated dwell timeThe brand says how long to leave it on.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Raw SugarLowest cost per oz The Mighty Curl Hair Mask - Papaya + Coconut $1.00/oz $1.60/oz less
  • Protein-free
  • Curly method
  • Rich
· Close function
Function
  • Film formers
Also
  • Sweet scent
  • Cruelty-free
  • Vegan
Compare
CurlMixClose function Deep Conditioner – Maui Paradise $1.88/oz $0.72/oz less
Function
  • Film formers
Also
  • Masstige tier
  • 8 oz bottle
Compare
Raw SugarClose function The Moisture Smoothie Hair Mask $1.09/oz $1.51/oz less
  • Protein-free
  • Curly method
  • Rich
Function
  • Oils and butters
  • Film formers
Also
  • Vegan
  • Drugstore tier
  • 10 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

Only for a specific need
Best user

People who want maximum slip, for real detangling slip and a formula brought to an acidic pH

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, very dry or high-damage hair, or vegan and cruelty-free shopping

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

More from Mizani

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 3 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 2 editorial), last checked 2026-10-22.
  • Ingredient references are linked for 8 of 14 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-22.

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