curl definition
Film formers or natural gums are present, which is what holds a clump together.
- Hydrolyzed Corn Starch
- Hydroxyethylcellulose
- Xanthan Gum
Supported
Holds a clump together.
Miss Jessie's
Coily Custard - Curl Refresher
Styler / Gel, mixed-hold
- Styler
- gel
- Sulfate-free
- Silicone-free
- Protein-free
Size8.5 fl ozusual store size · 2 sizes
Price$15.49seen at one store · 8.5 oz
Price / oz$2.67/ozat 8.5 oz
Where to buy4 stores · $14.00–29.94
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: missjessies.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Wavy–Coily
Not in your profile
Moisture level
High
Not in your profile
Hold system
Moderate
Not in your profile
Slip / detangling
Little
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
Present
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Air-sets
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
13 ingredientsA short list
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Brand website · Target
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a gel
$2.67/oz at 8.5 oz, more than 56% of the 267 gels , which mostly run $1.13–3.78/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Silicone-free routinesno silicones appear in the list
Stretching wash daysnothing here needs a detergent to remove
Matte, textured stylesabsorbent powders do the mattifying
Maybe skip if
this product has a scent
Dry or very humid airwhere heavy humectants work against you
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Mixed
Gums and synthetic polymers together.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Medium
Middle of the range: noticeable on fine hair, light on coarse hair.
Oil absorption
High
Absorbent powders or starches high in the list.
Oils and butters
Present, lower down
Oils are present, but low enough to be a finishing touch.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWATER (AQUA) | solvent | The base everything else is dissolved in | Neutral |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Hydrolyzed Corn Starch | film former | Lays down the film that holds a shape | Holds |
| Polysorbate 20 | solubilizer | Keeps oils dissolved in water | Stabilizes |
| Hydroxyethylcellulose | gum | The hold system: natural gums, softer than a synthetic polymer | Holds |
| Xanthan Gum | gum | The hold system: natural gums, softer than a synthetic polymer | Holds |
| CarrageenanCHONDRUS CRISPUS (CARRAGEENAN) | gum | The hold system: natural gums, softer than a synthetic polymer | Holds |
| Pectin | gum | The hold system: natural gums, softer than a synthetic polymer | Holds |
| Fragrance | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein: a moisture formula, not a repair one. Fragrance is on the label.
Full ingredient list (13)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· WATER (AQUA)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Role in this product typeIn styling gel, glycerin helps retain moisture as the product dries, supporting a softer, more flexible finish. The hold itself comes from the formula's film-forming polymers.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Cosmetic Ingredient ReviewMay suitDry, coarse, or high-porosity hairMay suit hair that benefits from added water retention and a softer, more flexible gel finish.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairConsider the climate and the complete formula: prominent humectants can behave differently in very dry air and on frizz-prone hair in high humidity.
- humectant
-
3
Hydrolyzed Corn Starch
General function
A starch fragment used for light body and film, not a protein despite where it often appears on a label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsCurls or waves needing flexible holdHow rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- film former
- starch
-
4
Polysorbate 20
General function
Keeps fragrance and oils dissolved in a watery formula so it stays clear.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solubilizer
- emulsifier
-
5
Hydroxyethylcellulose
General function
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what helps flyaways lie down.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
-
6
Xanthan Gum
General function
A fermented sugar gum that thickens water-based formulas and adds soft, natural hold.
Role in this product typeIn styling gel, xanthan gum builds viscosity so the product spreads without running. It can also contribute a flexible film that supports light, natural-feeling hold.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
JungbunzlauerMay suitCurls or waves needing flexible holdMay suit curls or waves that benefit from definition with a flexible, soft-feeling film.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what helps flyaways lie down.
DependsMaximum-hold stylingConsider the complete hold system when maximum fixation is the priority: xanthan contributes a flexible film, while stronger hold may depend on additional resins or polymers.
- gum
- thickener
- film former
-
7
Carrageenan
· CHONDRUS CRISPUS (CARRAGEENAN)
General function
A seaweed gum that thickens and adds slip.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
- gum
- thickener
-
8
Pectin
General function
A fruit-derived gum that thickens water-based formulas and leaves a light, flexible film.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what helps flyaways lie down.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
9
Iodopropynyl Butylcarbamate
- preservative
-
10
Cocos Nucifera (Coconut) Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
11
Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
12
Diazolidinyl Urea
- formaldehyde releaser
- preservative
-
13
Agave American Leaf Extract
- botanical extract
What the whole list adds up to
- 4 film formers
- 4 gums
- 4 thickeners
- 2 preservatives
- 1 solvent
- 1 humectant
- 1 starch
- 1 solubilizer
- 1 emulsifier
- 1 oil
- 1 emollient
- 1 fragrance
- 1 declared fragrance
- 1 formaldehyde releaser
Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 8.5 oz
Seen at
$15.49
Good value under
$9
Priced above the products that do the same job. Stores sell it above the $9 line; products that do this job typically go for about $13 at this size.
Show the price ladder
Where we’ve seen it3 listings · 3 stores
-
Miss Jessie's
$14.008.5 oz · $1.65/ozAug 25Lowest per oz
-
Target
$15.498.5 oz · $1.82/ozAug 30
-
Walmart
$29.948.5 oz · $3.52/ozAug 30
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 8.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $15.49 is the price we have observed for the 8.5 oz. We need three stores before we call a price commonly seen.
- Good value under $9 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.03/oz; at 8.5 oz that is $9. Under that line you are paying less than most of them.
- About $13 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 8.5 oz.
Formula
10
Formula score
10 of 10
A complete formula at an ordinary price: mid-range per ounce among gels, with the working systems in place.
How the score is counted
- 5 products that do the same job cost less per ounce
- Costs more per ounce than 56% of the 267 gels we’ve priced
- Covers 6 of the 6 things a gel should do
- Reviewers mention 2 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
Mielle OrganicsSame function
Pomegranate & Honey Curl Smoothie
$1.24/oz $1.43/oz less
- Protein-free
- Curly method
- Silicone-free
- Differs
MielleSame function
Pomegranate & Honey Coil Sculpting Custard
$1.13/oz $1.54/oz less
- Protein-free
- Curly method
- Silicone-free
- Differs
ORSLowest cost per oz
Olive Oil Curlshow Curl Creator for Strength & Length
$0.62/oz $2.05/oz less
- Protein-free
- Curly method
- Silicone-free
- Differs
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein who want a protein-free formula and a curly-method-compatible formula
Biggest tradeoff
Less suited to anyone sensitive to fragrance or very dry or very humid climates
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
4
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
moisture
Humectants or rich emollients sit in the first eight ingredients.
- Glycerin
- Cocos Nucifera (Coconut) Oil
Supported
Helps hair feel hydrated.
shine
The formula carries a recognised shine system — silicone, oil, or light ester.
- Cocos Nucifera (Coconut) Oil
Supported
Reflects light for visible shine.
frizz reduction
Silicones or film formers smooth the cuticle, which is the usual mechanism.
- Hydrolyzed Corn Starch
- Hydroxyethylcellulose
- Xanthan Gum
Supported
Smoother strands, less frizz.
shrinkage reduction
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
soft curls
Not measurable from ingredients; depends on personal preference.
—
Stated by brand
Subjective feel varies by hair.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Definition and moisture, especially on curly hair, e.g. one low-porosity-hair reviewer confirmed it works well and recommended pairing with the brand's leave-in
Target reviews praise definition and moisture, including on tighter curl patternsPleasant scent and refreshed curls
Target guest feedback mentions the scent and refreshed, moisturized curlsGreasy feel, crunch, or insufficient hold for some users
Target reviews include reports of greasiness, crunchiness, or inadequate holdMore from Miss Jessie's
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 4 of 8 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-08-27.
