Gently Cleanses
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Mielle Organics · Avocado & Tamanu Anti-Frizz
Avocado & Tamanu Anti-Frizz Shampoo
Shampoo / Gentle cleanser, gentle
- Shampoo
- Sulfate-free
- Silicone-free
- Protein-free
Size12 fl oz
Priceabout $13commonly seen · 12 oz
Price / oz$1.08/ozat 12 oz
Where to buy4 stores · $6.99–12.99
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Strength: Strong
Manufacturer page: mielleorganics.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Wavy–Coily
Not in your profile
Moisture level
Low
Not in your profile
Cleansing strength
Gentle
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Scent
ScentedStrong strength
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Sulfates
None listed
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
15 ingredientsA short list
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$1.08/oz at 12 oz, less than 63% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.
Great for
Colour-treated hairthat fades faster in a sulfate wash
Protein-sensitive hairthat stiffens when protein is added
Frequent washerswho want gentler cleansing
Maximum slipfor hair that tangles the moment it is wet
Curly-method routinesno sulfates and no water-insoluble silicones
Hard waterand swimmers dealing with mineral deposit
Maybe skip if
this product has a strong scent
Heavy product buildupthis is not a clarifying wash
A squeaky-clean feelthis deliberately leaves conditioning behind
Foam-heavy washesit barely lathers
Hair that needs proteinthere is none in this list
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Cleansing strength
Gentle
Removes light dirt and oil without stripping.
Expected lather
Low
A thin, quick-collapsing lather.
Slip and detangling
High
Conditioning agents sit high in the list, so this is a detangling formula.
Water-binding (humectants)
None found
No humectants, so nothing here pulls water into the hair.
Scalp active
None
No over-the-counter scalp active.
Hard-water defence
Chelators present
Contains chelators, which bind hard-water and pool minerals.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Protein
None
No protein or amino acids in the list.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Aqua, Eau) | solvent | The base everything else is dissolved in | Neutral |
| Cocamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Sodium Methyl 2-Sulfolaurate | cleanser | Does the cleaning | Cleanses |
| Disodium 2-Sulfolaurate | cleanser | Does the cleaning | Cleanses |
| Cocamide MIPACocoamide MIPA | secondary cleanser | Softens the main detergent | Cleanses |
| PEG-150 Distearate | thickener | Sets the texture | Stabilizes |
| Polyquaternium-10 | conditioning agent | Puts conditioning back as it washes | Detangles |
| Tetrasodium Glutamate Diacetate | hard-water chelator | Binds trace metals | Stabilizes |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein: a moisture formula, not a repair one. Fragrance is on the label. Hard-water chelators are present.
Full ingredient list (15)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Water (Aqua, Eau)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Cocamidopropyl Betaine
General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Indian Journal of DermatologyMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
DependsVery dry or highly damaged hairAmong the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
3
Sodium Methyl 2-Sulfolaurate
General function
A mild cleanser that foams well in hard water, usually paired with disodium 2-sulfolaurate.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitBuild-up-sensitive routinesCleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.
DependsVery dry or highly damaged hairEvery detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.
- cleanser
-
4
Disodium 2-Sulfolaurate
General function
A mild cleanser used with sodium methyl 2-sulfolaurate in gentle shampoo systems.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitBuild-up-sensitive routinesCleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.
DependsVery dry or highly damaged hairEvery detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.
- cleanser
-
5
Cocamide MIPA
· Cocoamide MIPA
General function
A coconut-derived thickener that stabilises shampoo foam and gives the liquid its body.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairA sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
May not suitBuild-up-sensitive routinesGentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- secondary cleanser
- nonionic cleanser
- thickener
-
6
PEG-150 Distearate
General function
A thickener that gives shampoo and body wash their pourable, slightly gel-like texture.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- thickener
- emulsifier
-
7
Polyquaternium-10
General function
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
8
Tetrasodium Glutamate Diacetate
General function
A biodegradable hard-water chelator used in place of EDTA.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
9
Persea Gratissima (Avocado) Oil
General function
A rich oil used in masks and heavier creams for softness on coarse or dry hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
10
Calophyllum Inophyllum (Tamanu) Seed Oil
General function
Tamanu oil, a thick oil used in small amounts in scalp and repair products.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
11
Curcuma Longa (Turmeric) Root Extract
- botanical extract
- antioxidant
-
12
Chlorphenesin
- preservative
-
13
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
14
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
- 15 Anthocyanins
What the whole list adds up to
- 3 cleansers
- 2 secondary cleansers
- 2 thickeners
- 2 hard-water chelators
- 2 oils
- 2 emollients
- 1 solvent
- 1 amphoteric cleanser
- 1 nonionic cleanser
- 1 emulsifier
- 1 conditioning agent
- 1 film former
- 1 polymer
- 1 botanical extract
Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 12 oz
Commonly seen
about $13
Good value under
$12
Priced above the products that do the same job. Stores sell it above the $12 line; products that do this job typically go for about $15 at this size.
Show the price ladder
Where we’ve seen it4 listings · 4 stores
-
Mielle Organics (brand DTC)
$6.9912 oz · $0.58/ozAug 22Lowest per oz
-
Walmart
$12.9712 oz · $1.08/ozOct 22
-
Vitacost.com
$12.9912 oz · $1.08/ozOct 22
-
iHerb
$12.9912 oz · $1.08/ozOct 22
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 12 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
- Good value under $12 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.98/oz; at 12 oz that is $12. Under that line you are paying less than most of them.
- About $15 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 12 oz.
Formula
9
Formula score
9 of 10
A complete formula at an ordinary price: mid-range per ounce among shampoos, with the working systems in place.
How the score is counted
- Costs less per ounce than 63% of the 1544 shampoos we’ve priced
- Covers 6 of the 7 things a shampoo should do
- Reviewers mention 3 things they like about how it performs
- Masstige tier, sold at Brand website
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
Pura d'orClosest function
Hair Thinning Therapy Shampoo
$1.56/oz $0.48/oz more
- Hard water
- Low lather
- Function
- Also
Mielle OrganicsLowest cost per oz
Mango & Tulsi Nourishing Shampoo
$1.00/oz $0.08/oz less
- Sulfate-free
- Protein-free
- Gentle cleanse
- Function
- Also
Mielle OrganicsLighter feel
Sea Moss Shampoo
$1.22/oz $0.14/oz more
- Sulfate-free
- Protein-free
- Gentle cleanse
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Colour-treated hair who want washing without sulfates and a protein-free formula
Biggest tradeoff
Less suited to anyone sensitive to fragrance, heavy buildup that needs a clarifying wash, or anyone who wants a squeaky-clean feel
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
1
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Replenishes Moisture
Humectants and emollients are present, but lower in the list than the claim implies.
- Persea Gratissima (Avocado) Oil
- Calophyllum Inophyllum (Tamanu) Seed Oil
Partly supported
Some hydration, at a low level.
For Textured Hair Prone to Frizz
Silicones or film formers smooth the cuticle, which is the usual mechanism.
- Polyquaternium-10
- Persea Gratissima (Avocado) Oil
- Calophyllum Inophyllum (Tamanu) Seed Oil
Supported
Smoother strands, less frizz.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Many reviewers like the pleasant scent, though some find it quite strong.
Reviewers across hair typesMany reviewers say the shampoo tames frizz and leaves their hair soft and smooth afterward.
Reviewers with wavy, textured or thinning hairSeveral reviewers say it cleans well and washes out without drying their scalp.
Reviewers across hair types, including oily scalpsMore from Mielle Organics
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 8 sources consulted for this product (4 manufacturer or regulatory, 1 retailer, 3 editorial), last checked 2026-10-31.
- Ingredient references are linked for 5 of 10 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-08-25.
