Gives limp hair fantastic body
It reads light on the strand, which is what volume claims depend on.
- Polyquaternium-11
Leaves room for lift.
Sizes & containers
8 fl oz · No store price at this size yet · UPC 075724130081
Styler / Styling product, strong-hold
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: wigtypes.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Lower cost than most lotions
$0.31/oz at 32 oz, less than 100% of the 36 lotions , which mostly run $1.45–6.04/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A strong hold, as stated by the brand.
Synthetic hold polymers, the firmest kind of hold.
Film formers with little to soften them, so expect a cast to scrunch out.
Water-first and light: unlikely to flatten fine hair.
No absorbent powders or starches.
No oils or butters in the list.
No fast-drying alcohol in the list.
Nothing here needs a detergent wash to remove.
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater/Aqua/Eau | solvent | The base everything else is dissolved in | Neutral |
| Polyquaternium-11 | film former | Lays down the film that holds a shape | Detangles |
| Polysorbate 20 | solubilizer | Keeps oils dissolved in water | Stabilizes |
| Peg-40 Lanolin | emulsifier | Keeps oil and water mixed | Stabilizes |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| DMDM Hydantoin | formaldehyde releaser | — | Stabilizes |
| Methylparaben | paraben | — | Stabilizes |
| Blue 1 (CI 42090) | colourant | Colours the product, not the hair | Neutral |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A styling and conditioning polymer that adds light hold and shine, common in mousses and setting sprays.
Listed in the first three ingredients, it is likely a structural part of this formula.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Keeps fragrance and oils dissolved in a watery formula so it stays clear.
Listed in the first three ingredients, it is likely a structural part of this formula.
An ethoxylated or propoxylated formulation aid. Ingredients of this family keep oils, silicones and fragrance evenly dispersed in a water-based product.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A preservative that works by slowly releasing small amounts of formaldehyde; some brands avoid it for that reason.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A long-established preservative. Many brands have replaced parabens with newer systems for marketing rather than safety reasons.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A certified colour used to tint the product itself, not the hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
A certified colour that tints the product itself. It does not colour hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
Ingredient list captured 2026-08-27. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 32 oz
Usually a good value. Most stores sell it under the $78 line, and products that do this job typically go for about $108 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
The formula covers the core of what a lotion does, and it costs less per ounce than most lotions in our library.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget



Final decision
Hair that stiffens on protein, for a protein-free formula and real detangling slip
Worth skipping for anyone sensitive to fragrance, anyone who will not scrunch out a cast, or anyone who wants a soft, touchable finish
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Gives limp hair fantastic body
It reads light on the strand, which is what volume claims depend on.
Leaves room for lift.
Helps hair remember the set
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
Dries fast and crisp
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
Rich silken sheen
Nothing in the list reads as a shine system.
—
Can’t be confirmed from label.
Firm hold, yet easy to comb
Synthetic hold polymers are present.
Structure that lasts the day.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Reviewers say it leaves hair full and silky and describe it as a product they can't live without
Walmart customer reviewLong-time users say it still produces long-lasting curls and works across hair types after years of repeat use
repeat Walmart customerReviewers report it adds volume and controls puffiness specifically in humid weather
Walmart customer review