Gives limp hair fantastic body
It reads light on the strand, which is what volume claims depend on.
- Polyquaternium-11
Supported
Leaves room for lift.
Lottabody
Concentrated Setting Lotion
Styler / Styling product, strong-hold
- Styler
- lotion
- Sulfate-free
- Silicone-free
- Protein-free
Size32 fl oz
Price$9.97 Good valueseen at one store · 32 oz
Price / oz$0.31/ozat 32 oz
Where to buy1 store
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: wigtypes.com
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
- In 10 minutes we can identify your exact hair condition and traits.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine for your daily life — your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
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Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
None found
Not in your profile
Hold (as stated)
Strong
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
Prominent
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
Present
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
9 ingredientsA short list
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Beauty supply · Walmart +1Widely sold
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Lower cost than most lotions
$0.31/oz at 32 oz — less than 100% of the 12 lotions , which mostly run $0.94–2.08/oz.
Great for
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Maybe skip if
this product carries a scent
Anyone who dislikes a castthe film formers here can set firm
Soft, touchable finishesthe brand states a firm hold
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold (as stated)
Strong
A strong hold, as stated by the brand.
Hold system
Synthetic polymer
Synthetic hold polymers — the firmest of the hold systems.
Cast risk
Likely
Film formers without much softening them — expect a cast to scrunch out.
Weight on the hair
Light
Water-first and light: unlikely to flatten fine hair.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Prominent
Fragrance sits in the first eight ingredients — a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater/Aqua/Eau | solvent | The base everything else is dissolved in | Neutral |
| Polyquaternium-11 | film former | Lays down the film that holds a shape | Detangles |
| Polysorbate 20 | solubilizer | Keeps oils dissolved in water | Stabilizes |
| Peg-40 Lanolin | emulsifier | Keeps oil and water mixed | Stabilizes |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| DMDM Hydantoin | formaldehyde releaser | — | Stabilizes |
| Methylparaben | paraben | — | Stabilizes |
| Blue 1 (CI 42090) | colourant | Colours the product, not the hair | Neutral |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance.
Full ingredient list (9)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Water/Aqua/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Polyquaternium-11
General function
A styling and conditioning polymer that adds light hold and shine, common in mousses and setting sprays.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- film former
- polymer
- conditioning agent
-
3
Polysorbate 20
General function
Keeps fragrance and oils dissolved in a watery formula so it stays clear.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solubilizer
- emulsifier
-
4
Peg-40 Lanolin
General function
An ethoxylated or propoxylated formulation aid. Ingredients of this family keep oils, silicones and fragrance evenly dispersed in a water-based product.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- emulsifier
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
5
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
6
DMDM Hydantoin
General function
A preservative that works by slowly releasing small amounts of formaldehyde; some brands avoid it for that reason.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- formaldehyde releaser
- preservative
-
7
Methylparaben
General function
A long-established preservative. Many brands have replaced parabens with newer systems for marketing rather than safety reasons.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- paraben
- preservative
-
8
Blue 1 (CI 42090)
General function
A certified colour used to tint the product itself, not the hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
- direct dye
- blue dye
-
9
Red 33 (CI 17200)
General function
A certified colour that tints the product itself. It does not colour hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
What the whole list adds up to
- 2 emulsifiers
- 2 preservatives
- 2 colourants
- 1 solvent
- 1 film former
- 1 polymer
- 1 conditioning agent
- 1 solubilizer
- 1 fragrance
- 1 declared fragrance
- 1 formaldehyde releaser
- 1 paraben
- 1 direct dye
- 1 blue dye
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 32 oz
Seen at
$9.97
Good value under
$34
Usually a good value. Most stores sell it under the $34 line, and products that do this job typically go for about $68 at this size.
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
Walmart
$9.9732 oz · $0.31/ozAug 27Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 32 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $9.97 is the price we have observed for the 32 oz. We need three stores before we call a price commonly seen.
- Good value under $34 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.08/oz; at 32 oz that is $34. Under that line you are paying less than most of them.
- About $68 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 32 oz.
Formula
6
Formula score
6 of 10
The formula covers the core of what a lotion does, and it costs less per ounce than most lotions in our library.
How the score is counted
- Costs less per ounce than 100% of the 12 lotions we’ve priced
- No softeners alongside the hold in the formula
- Reviewers mention 3 things they like about how it performs
- Drugstore tier, sold at Beauty supply and Walmart
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
CurlMixClosest function
Wash and Go Finishing Mousse
$3.25/oz $2.94/oz more
- Protein-free
- Curly method
- Lightweight
- Function
- Also
Paul MitchellFragrance-free
Clear Styling Glaze
$4.12/oz $3.81/oz more
- Fragrance-free
- Unscented
- Protein-free
- Function
- Also
NioxinLowest cost per oz
Volumizing + Thickening Mousse
$2.96/oz $2.65/oz more
- Protein-free
- Curly method
- Lightweight
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein — for a protein-free formula and real detangling slip
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, anyone who will not scrunch out a cast, or anyone who wants a soft, touchable finish
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Helps hair remember the set
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Dries fast and crisp
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Rich silken sheen
Nothing in the list reads as a shine system.
—
Stated by brand
Can’t be confirmed from label.
Firm hold, yet easy to comb
Synthetic hold polymers are present.
- Polyquaternium-11
Supported
Structure that lasts the day.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Reviewers say it leaves hair full and silky and describe it as a product they can't live without
Walmart customer reviewLong-time users say it still produces long-lasting curls and works across hair types after years of repeat use
repeat Walmart customerReviewers report it adds volume and controls puffiness specifically in humid weather
Walmart customer reviewHow this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (0 manufacturer or regulatory, 4 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 0 of 4 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-27.