Hyaluronic Pure Shampoo

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

• 1 Water · Aqua / Water
  General function

  The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • solvent
• 2 Sodium Laureth Sulfate
  General function

  A strong, high-foaming cleanser and the most common shampoo detergent. It removes oil and product efficiently, which can be more than dry or colour-treated hair wants.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitBuild-up-sensitive routines

  A sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.

  May suitFine or easily flattened hair

  Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

  May not suitDry, coarse, or high-porosity hair

  Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

  Indian Journal of Dermatology
  • sulfate cleanser
  • cleanser
• 3 Cocamidopropyl Betaine
  General function

  A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitDry, coarse, or high-porosity hair

  Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

  May not suitBuild-up-sensitive routines

  The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

  DependsVery dry or highly damaged hair

  Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

  Indian Journal of Dermatology
  • amphoteric cleanser
  • secondary cleanser
  • cleanser
• ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
• 4 Fragrance · Parfum / Fragrance
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance
• 5 Cocamide MEA
  General function

  A coconut-derived thickener that stabilises foam and gives shampoo its body.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

  May suitVery dry or highly damaged hair

  A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

  May not suitBuild-up-sensitive routines

  Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.

  • secondary cleanser
  • nonionic cleanser
  • thickener
• 6 Sodium Chloride
  General function

  Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  PubChem
  • salt
  • thickener
• 7 Sodium Benzoate
  General function

  A food-grade preservative that works only in acidic formulas, which is why it usually appears alongside citric acid.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  PubChem
  • preservative
• 8 Sodium Hydroxide
  General function

  A strong base used in trace amounts to raise pH; fully neutralised in the finished product.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  DependsFrizz-prone, damaged, or high-friction hair

  The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.

  International Journal of Trichology
  • pH adjuster
• 9 Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
  General function

  A guar-bean conditioning polymer that deposits during rinsing. It is why a strong shampoo can still leave hair combable.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitCurls or waves needing flexible hold

  Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

  May suitFrizz-prone, damaged, or high-friction hair

  Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

  May suitMaximum-hold styling

  A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

  • conditioning agent
  • polymer
  • gum
• 10 Sodium Hyaluronate
  General function

  A large water-binding molecule that sits on the surface holding moisture.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

  May suitVery dry or highly damaged hair

  Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

  DependsClimate-sensitive or frizz-prone hair

  A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

  • humectant
• 11 Salicylic Acid
  • active
  • exfoliant
• 12 Limonene
  General function

  A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 13 Citric Acid
  General function

  Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

  May suitFrizz-prone, damaged, or high-friction hair

  The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

  May suitGray, silver, or brass-prone hair

  Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

  International Journal of Trichology
  • pH adjuster
  • hard-water chelator
• 14 Hexylene Glycol
  General function

  A solvent that keeps other ingredients dissolved and helps preservatives work.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Light and water-binding rather than oily, so it adds less weight than oils or butters do.

  May suitVery dry or highly damaged hair

  A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • solvent
  • humectant

What the whole list adds up to

• 2 solvents
• 2 cleansers
• 2 secondary cleansers
• 2 fragrances
• 2 thickeners
• 2 pH adjusters
• 2 humectants
• 1 sulfate cleanser
• 1 amphoteric cleanser
• 1 declared fragrance
• 1 nonionic cleanser
• 1 salt
• 1 preservative
• 1 conditioning agent

Ingredient list captured 2026-09-06. Formulas change, so check the package in your hand when an ingredient matters to you.