shapes and defines curls, delivering all-day flexible hold
Hold polymers appear without the emollients that usually keep a film from setting firm.
- Polyquaternium-69
- Hydrolyzed Vegetable Protein
Expect a cast you have to scrunch out.
Sizes & containers
200 ml · $34 at one store · UPC 654050443173
Styler / Gel, medium-hold
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
“citrus, coconut, sugar, florals, vanilla, amber, resin, and warm woods” (Brand page)
Manufacturer page: lanza.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Same job for less elsewhere
$5.03/oz at 6.76 oz, more than 87% of the 267 gels , which mostly run $1.13–3.78/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A medium hold, as stated by the brand.
Synthetic hold polymers, the firmest kind of hold.
Film formers with little to soften them, so expect a cast to scrunch out.
Water-first and light: unlikely to flatten fine hair.
No absorbent powders or starches.
No oils or butters in the list.
No fast-drying alcohol in the list.
Nothing here needs a detergent wash to remove.
No fragrance is listed.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWATER (AQUA) | solvent | The base everything else is dissolved in | Neutral |
| Polyquaternium-69 | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Hydrolyzed Vegetable Protein | film former | Lays down the film that holds a shape | Protein |
| Hydrolyzed Pea | protein | Firms up soft, over-stretchy hair | Protein |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A humidity-resistant styling polymer used in anti-frizz sprays and creams.
Listed in the first three ingredients, it is likely a structural part of this formula.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A general plant protein blend used for strength and body; the silanetriol form binds more firmly.
Listed in the first three ingredients, it is likely a structural part of this formula.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
Ingredient list captured 2026-10-08. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 6.76 oz
Priced above the products that do the same job. Stores sell it above the $17 line; products that do this job typically go for about $21 at this size.
Sizes
The 10.14 oz costs 33% less per ounce than the 6.76 oz.
6.76 ozusual store size
10.14 ozBest per ounce
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
It costs more per ounce than 87% of the 267 gels we’ve priced, and 7 formulas we score as close matches cost at least a quarter less per ounce.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision
People sensitive to fragrance who want a formula with no added fragrance and a product with no scent
Worth skipping for hair that stiffens on protein, anyone who will not scrunch out a cast, or people shopping on a budget
Consider Lottabody Concentrated Setting Lotion, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
shapes and defines curls, delivering all-day flexible hold
Hold polymers appear without the emollients that usually keep a film from setting firm.
Expect a cast you have to scrunch out.
soft, bouncy, and never crunchy or heavy
Hold polymers appear without the emollients that usually keep a film from setting firm.
Expect a cast you have to scrunch out.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.