Is it a paste? Is it a gel? No… it's SUPER.GOO.
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Kevin Murphy
SUPER.GOO
Styler / Gel, polymer-set
- Styler
- gel
- Sulfate-free
- Protein-free
- Moisture-rich
- Cruelty-free · PETA-listed
Size100 g
Price$35seen at one store · 3.53 oz
Price / oz$9.96/ozat 3.53 oz
Where to buy3 stores · $35.00–35.00
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
Notes: cinnamon, clove, floral, geranium, herbal, lavender.
“Fresh, floral herbal blend with geranium and lavender grounded by clove and cinnamon” (Brand page)
Manufacturer page: kevinmurphy.com.au
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Wavy–Coily
Not in your profile
Moisture level
High
Not in your profile
Hold system
High
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
Low
Not in your profile
Clarifying wash needed
Low
Not in your profile
Scent
Floral · Amber & spiceStrength not recorded
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
29 ingredientsAbout average
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Brand website · Salons
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Same job for less elsewhere
$9.96/oz at 3.53 oz, more than 98% of the 267 gels , which mostly run $1.13–3.78/oz.
Great for
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Curl definitionfilm formers hold a clump together
Very dry hairno fast-drying alcohol in the list
Maybe skip if
this product has a scent
Dry or very humid airwhere heavy humectants work against you
Silicone-free routinesit does contain silicones, the water-soluble kind
Tight budgetsit sits in the upper price tiers
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Synthetic polymer
Synthetic hold polymers, the firmest kind of hold.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Medium
Middle of the range: noticeable on fine hair, light on coarse hair.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
Present, lower down
Oils are present, but low enough to be a finishing touch.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
Rinses with water
The silicones here are the water-soluble kind.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Aqua) (Eau) | solvent | The base everything else is dissolved in | Neutral |
| Ceteareth-25 | emulsifier | Keeps oil and water mixed | Stabilizes |
| PEG-7 Glyceryl Cocoate | emulsifier | Keeps oil and water mixed | Softens |
| Polyimide-1 | film former | Lays down the film that holds a shape | Holds |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Polyquaternium-55 | conditioning agent | Conditions and softens so hair combs through | Detangles |
| PEG-12 Dimethicone | emollient | Softens and smooths the strand | Shine |
| Oleth-3 | emulsifier | Keeps oil and water mixed | Stabilizes |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Linalool | fragrance | The scent | Fragrance |
| Benzyl Salicylate | fragrance | The scent | Fragrance |
| Eugenol | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates or drying alcohols. No protein: a moisture formula, not a repair one. Fragrance is on the label. Hard-water chelators are present.
Full ingredient list (29)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Water (Aqua) (Eau)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Ceteareth-25
General function
An emulsifier used to keep rich creams from separating.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- emulsifier
-
3
PEG-7 Glyceryl Cocoate
General function
A coconut-derived emulsifier that softens a cleanser and reduces the stripped feeling.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
-
4
Polyimide-1
General function
A flexible hold polymer used for touchable styling and humidity resistance.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
5
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Role in this product typeIn styling gel, glycerin helps retain moisture as the product dries, supporting a softer, more flexible finish. The hold itself comes from the formula's film-forming polymers.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Cosmetic Ingredient ReviewMay suitDry, coarse, or high-porosity hairMay suit hair that benefits from added water retention and a softer, more flexible gel finish.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairConsider the climate and the complete formula: prominent humectants can behave differently in very dry air and on frizz-prone hair in high humidity.
- humectant
-
6
Polyquaternium-55
General function
A conditioning hold polymer used where flexibility and shine matter more than stiffness.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
-
7
PEG-12 Dimethicone
General function
A water-soluble silicone that smooths without the build-up concern of standard silicones.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitBuild-up-sensitive routinesThe PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairDelivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.
- emollient
- silicone
- water-soluble silicone
-
8
Oleth-3
General function
A fatty alcohol with ethylene oxide added. The number is how many units: low numbers sit on the oil side of an emulsion, high numbers dissolve in water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- emulsifier
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
9
Tocopherol
- antioxidant
- vitamin
-
10
Urtica Dioica (Nettle) Extract
- botanical extract
-
11
Lavandula Angustifolia (Lavender) Extract
- botanical extract
-
12
Camellia Sinensis (Green Tea) Leaf Extract
· Camellia Sinensis Leaf Extract
- botanical extract
- antioxidant
-
13
Bambusa Vulgaris Extract
- botanical extract
-
14
Helianthus Annuus (Sunflower) Seed Oil
General function
A light, widely used oil that softens without much weight.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
15
Caprylyl Glycol
General function
A gentle preservative helper that also holds a little moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- preservative
- humectant
-
16
Disodium EDTA
General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
17
Phenoxyethanol
- preservative
-
18
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
19
Potassium Sorbate
- preservative
-
20
Sodium Benzoate
- preservative
-
21
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
22
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
23
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
24
Benzyl Salicylate
General function
A soft floral fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
25
Eugenol
General function
A clove-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
26
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
27
Isoeugenol
General function
A spicy floral fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
28
Alpha-Isomethyl Ionone
General function
A violet-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
29
Geraniol
General function
A rose-scented fragrance component, listed on its own because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
What the whole list adds up to
- 8 fragrances
- 7 named fragrance allergens
- 5 preservatives
- 4 emollients
- 4 botanical extracts
- 3 emulsifiers
- 2 film formers
- 2 polymers
- 2 humectants
- 2 antioxidants
- 2 hard-water chelators
- 1 solvent
- 1 conditioning agent
- 1 silicone
Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 3.53 oz
Seen at
$35
Good value under
$8
Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $15 at this size.
Show the price ladder
Where we’ve seen it3 listings · 3 stores
-
Kate Kandel Salon
$35.003.53 oz · $9.91/ozOct 17Lowest per oz
-
Kevin Murphy (brand site)
$35.003.53 oz · $9.91/ozOct 15
-
Beauty Plus Salon
$35.003.5 oz · $10.00/ozOct 17
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 3.53 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $35 is the price we have observed for the 3.53 oz. We need three stores before we call a price commonly seen.
- Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.33/oz; at 3.53 oz that is $8. Under that line you are paying less than most of them.
- About $15 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 3.53 oz.
Formula
10
Formula score
10 of 10
Sold through salons, and 7 products that do the same job cost less. Part of what you pay for is where it is sold.
How the score is counted
- 7 products that do the same job cost less per ounce
- Costs more per ounce than 98% of the 267 gels we’ve priced
- Covers 6 of the 6 things a gel should do
- Reviewers mention 2 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
XMONDOClosest function
Wavetech Wave Extra Hold Foam
$6.17/oz $3.79/oz less
- Protein-free
- Curly method
- Alcohol-free
- Function
- Also
SuavecitoClose function
Curl Mousse
$2.00/oz $7.96/oz less
- Protein-free
- Curly method
- Alcohol-free
- Function
- Also
DoveLowest cost per oz
Men Care Alcohol Free Taming Gel
$1.36/oz $8.60/oz less
- Protein-free
- Curly method
- Alcohol-free
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Good for the right person, not the lowest costBest user
Hair that stiffens on protein who want a protein-free formula and real detangling slip
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, very dry or very humid climates, or silicone-free routines
Best alternative if not
XMONDO Wavetech Wave Extra Hold Foam, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
0
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
5
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
A firm-holding, rubbery-gel that dries to a slick natural finish
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
no-flake, water-soluble formula
No over-the-counter anti-dandruff active appears in the list.
—
Stated by brand
Soothing, not an active treatment.
Creates super-defined texture and style
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Works as a curl enhancer
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Reviewers describe a very strong gel-like hold that lasts all day and sets firm without leaving flakes, crunch or a sticky feel.
reviewers with thick, short, wavy or curly hairReviewers with thick, curly or unruly hair say a little goes a long way and that it washes out easily despite the strong hold.
thick and curly-haired reviewersMore from Kevin Murphy
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-10-17.
- Ingredient references are linked for 11 of 18 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-17.
