Kevin Murphy · PLUMPING

PLUMPING.RINSE

Conditioner / Everyday rinse-out, detangling

Conditioner
Sulfate-free
Moisture-rich
Not vegan · ingredient list
Cruelty-free · PETA-listed

Size8.45 fl oz (250 ml)

Price$48seen at one store · 8.45 oz

Price / oz$5.68/ozat 8.45 oz

Where to buy1 store

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: citrus, fresh.

Manufacturer page: kevinmurphy.com.au

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Oils and butters High Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed High Not in your profile

Scent Citrus · Fresh & airyStrength not recorded Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives None of these listed Not in your profile

Essential oils Present Not in your profile

Fast-drying alcohol Moderate Not in your profile

Vegan / cruelty-free Not vegan · ingredient listCruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Not vegan · ingredient list Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 47 ingredientsA long list Not in your profile

Price tier Prestige Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Same job for less elsewhere

$5.68/oz at 8.45 oz, more than 93% of the 1119 conditioners , which mostly run $0.94–3.41/oz.

View alternatives

Great for

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

A wide range of haira middle-of-the-range weight

Maybe skip if

this product has a scent

Curly-method routinesthese silicones need a detergent to remove

Very dry or damaged hairit contains fast-drying alcohol

Dry or very humid airwhere heavy humectants work against you

Vegan and cruelty-freeour record does not support both claims here

Tight budgetsit sits in the upper price tiers

Whether this much richness suits you depends on your strand thickness, porosity and how easily your hair goes flat. We work that out in the consultation.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Oils and butters Rich

Butters near the top: a heavy, softening formula.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Water-binding (humectants) High

Humectants near the top: binding water is one of its main jobs.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Hard-water defence None

No chelating agent in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Water	solvent	The base everything else is dissolved in	Neutral
Cetearyl Alcohol	fatty alcohol	Thickens and conditions (not a drying alcohol)	Softens
Glycerin	humectant	Pulls water into the hair	Moisturizes
Behentrimonium Chloride	conditioning agent	Conditions and softens so hair combs through	Detangles
Bis-Hydroxy/Methoxy Amodimethicone	conditioning agent	Reduces combing force	Buildup
Aloe Barbadensis Leaf Juice	humectant	Pulls water into the hair	Moisturizes
Panthenol	humectant	Pulls water into the hair	Detangles
Butyrospermum Parkii (Shea) Butter	butter	The heavy softener that makes it rich	Heavy
Rice Amino Acids	amino acid	A trace of amino acids	Protein
Biotinoyl Tripeptide-1	vitamin	A trace vitamin addition	Protein
Juniperus Virginiana Oil	botanical extract	A trace plant extract	Fragrance
Pogostemon Cablin Oil	botanical extract	A trace plant extract	Fragrance

What the list leaves out, and what it carriesThe list carries no sulfates. Fragrance is on the label. Heavier butters sit in the working part of the list. Water-insoluble silicones that need a detergent wash to remove.

Full ingredient list (47)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Water

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Role in this product type
In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.

BASF
- fatty alcohol
- emollient
- thickener
3 Glycerin

General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
4 Behentrimonium Chloride

General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
5 Bis-Hydroxy/Methoxy Amodimethicone

General function
A silicone. Silicones coat the strand for slip, shine and frizz control; unless the name carries PEG or PPG, removing one takes a detergent rather than water.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- silicone
6 Aloe Barbadensis Leaf Juice

General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFine or easily flattened hair
Hydration with no oil attached, so it adds very little weight even high on a list.

May suitVery dry or highly damaged hair
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
7 Panthenol

General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
It hydrates without adding oil or a film, which is the combination fine hair usually needs.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

PubChem
- humectant
- conditioning agent
- vitamin
8 Butyrospermum Parkii (Shea) Butter

General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
9 Rice Amino Acids

General function
An amino acid of the kind hair protein is built from. Small enough to sit inside the cuticle, and used for water binding rather than strength.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitVery dry or highly damaged hair
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

DependsProtein-sensitive hair
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- amino acid
- humectant
- protein
10 Biotinoyl Tripeptide-1

General function
Biotin bonded to a short peptide, included in thinning-positioned products. Evidence for applied biotin changing hair growth is limited.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

DependsVery dry or highly damaged hair
Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.

PubChem
- vitamin
- protein
11 Citrus Aurantium Dulcis (Orange) Fruit Extract
- botanical extract
12 Citrus Limon (Lemon) Fruit Extract
- botanical extract
13 Zingiber Officinale (Ginger) Root Extract
- botanical extract
14 Acer Saccharum (Sugar Maple) Extract
- botanical extract
15 Saccharum Officinarum (Sugarcane) Extract
- botanical extract
16 Urtica Dioica (Nettle) Extract
- botanical extract
17 Aesculus Hippocastanum (Horse Chestnut) Seed Extract
- botanical extract
18 Bambusa Vulgaris Extract
- botanical extract
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
19 Euterpe Oleracea Fruit Extract
- botanical extract
- antioxidant
20 Vaccinium Myrtillus Fruit Extract
- botanical extract
21 Oryza Sativa (Rice) Bran Oil

General function
A light oil used for shine and slip, often alongside rice-derived proteins.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
22 Juniperus Virginiana Oil

General function
Cedarwood essential oil, used as a woody fragrance note.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
23 Pogostemon Cablin Oil

General function
Patchouli essential oil, used as an earthy fragrance note.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
24 Keratin Amino Acids

General function
Keratin broken all the way down to individual amino acids. Small enough to sit inside the cuticle, used for softness rather than firmness.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

DependsProtein-sensitive hair
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- protein
- amino acid
25 Apigenin
- botanical extract
- antioxidant
26 Oleanolic Acid
- botanical extract
27 Zinc Picolinate
28 Isopropyl Alcohol

General function
A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

PubChem
- drying alcohol
- solvent
29 Butylene Glycol

General function
A light humectant and carrier that helps extracts dissolve.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it adds less weight than oils or butters do.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
30 Amodimethicone

General function
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

International Journal of Trichology
- silicone
- conditioning agent
- film former
31 PPG-26-Buteth-26
- emulsifier
- solubilizer
32 Propylene Glycol Dicaprylate/Dicaprate

General function
A light, dry-feeling ester that spreads other ingredients and softens without a greasy finish.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
33 PPG-1 Trideceth-6
- emulsifier
- solubilizer
34 Cocamide MIPA

General function
A coconut-derived thickener that stabilises shampoo foam and gives the liquid its body.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

May not suitBuild-up-sensitive routines
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- secondary cleanser
- nonionic cleanser
- thickener
35 PEG-40 Hydrogenated Castor Oil
- solubilizer
- emulsifier
36 Polyquaternium-37

General function
A thickening polymer that gives creams and curl products their bounce and helps them cling to the strand.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
- thickener
37 VP/Dmapa Acrylates Copolymer

General function
A hold polymer that sets with some flexibility and washes out with water.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
38 Phenoxyethanol
- preservative
39 Ethylhexylglycerin

General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- preservative
- emollient
40 Sodium Benzoate
- preservative
41 Leuconostoc/Radish Root Ferment Filtrate
- preservative
42 Benzalkonium Chloride

General function
A positively charged conditioning agent. Damaged hair carries a negative charge, so it deposits where the damage is and makes wet hair comb through.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
43 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
44 Fragrance

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
45 Benzyl Benzoate

General function
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
46 Benzyl Salicylate

General function
A soft floral fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
47 Hydroxycitronellal

General function
A soft floral fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen

What the whole list adds up to

15 botanical extracts
6 fragrances
5 emollients
5 humectants
4 film formers
4 preservatives
3 solvents
3 thickeners
3 conditioning agents
3 conditioning agents
3 proteins
3 emulsifiers
3 solubilizers
3 named fragrance allergens

Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 8.45 oz

Seen at $48 1 store · checked Aug 22

Good value under $8 Under $0.97/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $12 at this size.

Show the price ladder

Price for 8.45 ozlower is better

Where we’ve seen it1 listing · 1 store

Kevin Murphy (brand-direct US site)
$48.00

8.45 oz · $5.68/oz

Aug 22Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

8.45 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $48 is the price we have observed for the 8.45 oz. We need three stores before we call a price commonly seen.
Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.97/oz; at 8.45 oz that is $8. Under that line you are paying less than most of them.
About $12 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 8.45 oz.

Formula

Formula score

10 of 10

This is a complete conditioner formula. It is also above the range for conditioners per ounce, with 7 close matches selling for meaningfully less.

How the score is counted

7 products that do the same job cost less per ounce
Costs more per ounce than 93% of the 1119 conditioners we’ve priced
Covers 6 of the 6 things a conditioner should do
Reviewers mention 4 things they like about how it performs

Conditioning agents up frontWhat makes wet hair comb through.3 pts
Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Aunt Jackie'sLowest cost per oz In Control 'Anti-Poof' Moisturizing & Softening Conditioner $0.73/oz $4.95/oz less

Alcohol-free
Medium weight
Budget

· Close function

Function: Film formers
Also: Drugstore tier
15 oz bottle

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Alcohol-free
Vegan & CF
Medium weight

Function: Film formers
Also: Vegan
Drugstore tier

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CHIClose function ShineCare Smoothing Conditioner $1.07/oz $4.61/oz less

Alcohol-free
Medium weight

Function: Oils and butters
Also: Masstige tier
12 oz bottle

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See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

Hard to justify at this price

Best user

People who want maximum slip, for real detangling slip and moisture that stays in

Biggest tradeoff

Less suited to anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair

Best alternative if not

Consider Aunt Jackie's In Control 'Anti-Poof' Moisturizing & Softening Conditioner, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Treat fine, thin or ageing hair to a lavish level of conditioning goodness

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Delivers essential nourishment to help restore thickness, and boost volume

Heavy emollients sit high in the list, which usually works against lift.

Butyrospermum Parkii (Shea) Butter

Potential conflict

Likely to weigh hair down.

Imparting sublime shine and silky-soft texture

The formula carries a recognised shine system — silicone, oil, or light ester.

Bis-Hydroxy/Methoxy Amodimethicone
Butyrospermum Parkii (Shea) Butter

Supported

Reflects light for visible shine.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Several reviewers say the rinse makes thin or fine hair look fuller and thicker.

Reviewers with fine or thin hair

Several reviewers say a small amount goes far and does not weigh hair down.

Reviewers across hair types

Many reviewers say their hair feels silky and smooth after rinsing.

Reviewers across hair types

Many reviewers love the scent, though one finds it too strong.

Reviewers across hair types

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
6 sources consulted for this product (5 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-10-31.
Ingredient references are linked for 13 of 27 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-08-25.

PLUMPING.RINSE

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, and what the formula shows

What people report

More from Kevin Murphy

How this page was made

Hair Care Consultation