Flexible Hold
Hold polymers appear without the emollients that usually keep a film from setting firm.
- Cyclopentasiloxane
- VP/VA Copolymer
Expect a cast you have to scrunch out.
Sizes & containers
100 ml · Travel size · aerosol can · $22 at one store · UPC 09339341061519
Styler / Texture spray, polymer-set
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
Notes: bergamot, vanilla, woody, yerba mate.
“A warm, grounding blend of bergamot, creamy vanilla and smoky yerba mate, layered with woody depth for an earthy trail.” (Brand page)
Strength: Light
Manufacturer page: kevinmurphy.com.au
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Same job for less elsewhere
$6.51/oz at 3.38 oz, more than 85% of the 98 texture sprays , which mostly run $2.91–5.88/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Synthetic hold polymers, the firmest kind of hold.
Film formers with little to soften them, so expect a cast to scrunch out.
Water-first and light: unlikely to flatten fine hair.
No absorbent powders or starches.
No oils or butters in the list.
Fast-drying alcohol in the first three ingredients.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Hydrofluorocarbon 152a | propellant | Pushes the product out of the can | Neutral |
| Alcohol Denat. | drying alcohol | Sets the style fast, which is also why it can feel dry | Drying |
| Dimethyl Ether | propellant | Pushes the product out of the can | Neutral |
| Propanediol | humectant | Pulls water into the hair | Moisturizes |
| Cyclopentasiloxane | silicone | Smooths the cuticle and adds shine | Buildup |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| VP/VA Copolymer | film former | Lays down the film that holds a shape | Holds |
| Zingiber Officinale (Ginger) Root Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Citrus Aurantium Bergamia (Bergamot) Peel Oil | fragrance | The scent | Fragrance |
| Pogostemon Cablin Oil | botanical extract | A trace plant extract | Fragrance |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
A non-flammable aerosol propellant used in dry shampoos and finishing sprays.
Listed in the first three ingredients, it is likely a structural part of this formula.
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Listed in the first three ingredients, it is likely a structural part of this formula.
Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.
It evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.
An aerosol propellant that also helps the formula spray as a fine, fast-drying mist.
Listed in the first three ingredients, it is likely a structural part of this formula.
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Light and water-binding rather than oily, so it adds less weight than oils or butters do.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A light, fast-evaporating silicone that spreads other ingredients then leaves. It gives serums their weightless glide.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
It leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
A cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
A hold polymer that dries to a clear film. It sets the style and washes out with water.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
Ginger extract, a traditional scalp botanical used at low levels.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Bergamot oil, used as a bright citrus fragrance note.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Patchouli essential oil, used as an earthy fragrance note.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
A light humectant and carrier that helps extracts dissolve.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Light and water-binding rather than oily, so it adds less weight than oils or butters do.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A citrate ester used to stabilise fragrance and support the preservative system.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 3.38 oz
Priced above the products that do the same job. Stores sell it above the $7 line; products that do this job typically go for about $10 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
Sold through salons, and 6 products that do the same job cost less. Part of what you pay for is where it is sold.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision
Hair that stiffens on protein, for a protein-free formula and moisture that stays in
Not ideal for anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair
Consider Davines This is a Perfecting Hairspray, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Flexible Hold
Hold polymers appear without the emollients that usually keep a film from setting firm.
Expect a cast you have to scrunch out.
Strengthening
No protein or bond ingredient appears in the list.
—
Can’t be confirmed from label.
Texturising
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
perfectly imperfect locks every time
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Many reviewers single out the light, pleasant fragrance as a reason they love it, though one found the scent off.
repeat buyers commenting on scentReviewers like the instant lift, texture and soft, brushable hold it gives, often saying the style lasts through the day and moves around easily.
mostly fine or thinning-haired reviewersOther reviewers, often with very fine or thin hair, found it greasy, sticky, dull or coated, or said it left hair feeling dry and was hard to wash out.
fine, thin-haired reviewers who disliked the finish